take your turn with attitude
2
It’s your turn It’s your turnIt’s your turnIt’s your turn It’s your turn It’s your turn It’s your turnIt’s your turn It’...
it’s your turn
reblog
like
pin it
retweet
A new social action
pass on be part of
Users are part of the story
A rewarding experience
Having fun with friends
Unlimited ways!
!
for self-expression
No app download !
Augmenting existing
social networks
It’s about social identity
People take their turn
because it’s about them
and they are part of something
Give a voice to fans!
Music industry
Pusha-T Lily Allen Nirvana Robin Thicke David Bowie Robbie William One Direction Tine Tempah
The Wanted The Gossip Union J...
Incredible engagement
+20% +50% 100%
Views -> Posts!
conversion
Share Happiness
ExpressionsNew social action Everywhere
Three key innovations
It’s ur turn
HTML5 mini Apps
Stickers, overlays, media captu...
Content marketing
Sponsored experience: content
marketing
Not frontal Ads
The brand enables a cool experience
The experience: stories you want to share
Buzzfeed new Ad format
Buzzfeed new Ad format: stories you want to share
Sponsored story!
@buzzfeed or other websites
Branded story @buzzfeed
soc...
Your message by the audience
Urturn for brands - sponsored
engagements
1!
Sponsored!
engagement
2!
Targeted media!
buy
3!
It’s!
their turn
Our Editorial team works with
brands to build enjoyabl...
What if Samsung had done this?
19
Experience by
Facebook organic reach is declining
Media buy
is the way
Source: http://marketingland.com/report-says-facebooks-organic-re...
Identifying and targeting influencers
Influencers detection
What is an influencer?
Posts
Shares
Drives audience
✔
✔
✔
When we...
Now it’s Your Turn!
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Urturn

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Présentation de Mathieu Fivaz lors de la conférence SCMA du 14 mai 2014

Published in: Internet, Technology, Business
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Urturn

  1. 1. take your turn with attitude
  2. 2. 2 It’s your turn It’s your turnIt’s your turnIt’s your turn It’s your turn It’s your turn It’s your turnIt’s your turn It’s your turn a social place to take your turn
  3. 3. it’s your turn reblog like pin it retweet A new social action pass on be part of
  4. 4. Users are part of the story A rewarding experience Having fun with friends
  5. 5. Unlimited ways! ! for self-expression
  6. 6. No app download ! Augmenting existing social networks
  7. 7. It’s about social identity People take their turn because it’s about them and they are part of something
  8. 8. Give a voice to fans! Music industry
  9. 9. Pusha-T Lily Allen Nirvana Robin Thicke David Bowie Robbie William One Direction Tine Tempah The Wanted The Gossip Union J The Script Kendrick Lamar Miley Cyrus Little Mix Ellie Goulding Pink Demi Lovato Whitney Houston Britney Spears Snoop Lion Avril Lavigne Rita Ora Lupe Fiasco Maria Carey Jamiroquai Big Time Rush Example Swedish House Mafia Cher Lloyd Labrinth Karmin Jessie J Alicia Keys Green day Carly Rae Jepsen
  10. 10. Incredible engagement +20% +50% 100% Views -> Posts! conversion Share Happiness
  11. 11. ExpressionsNew social action Everywhere Three key innovations It’s ur turn HTML5 mini Apps Stickers, overlays, media capture, image filters, doodle, cut-out, media players, bubble, etc.
  12. 12. Content marketing
  13. 13. Sponsored experience: content marketing Not frontal Ads The brand enables a cool experience
  14. 14. The experience: stories you want to share
  15. 15. Buzzfeed new Ad format
  16. 16. Buzzfeed new Ad format: stories you want to share Sponsored story! @buzzfeed or other websites Branded story @buzzfeed social! sharing
  17. 17. Your message by the audience Urturn for brands - sponsored engagements
  18. 18. 1! Sponsored! engagement 2! Targeted media! buy 3! It’s! their turn Our Editorial team works with brands to build enjoyable engagements true to the brand’s spirit Target influencers on social media through Ads optimization Users take their turn and share to their friends & bring the brand in this trusted relation Say it with hearts It’s your turn YOUR BRAND YOUR BRANDYOUR BRAND
  19. 19. What if Samsung had done this? 19 Experience by
  20. 20. Facebook organic reach is declining Media buy is the way Source: http://marketingland.com/report-says-facebooks-organic-reach-will-hit-zero-response-course-wont-76318
  21. 21. Identifying and targeting influencers Influencers detection What is an influencer? Posts Shares Drives audience ✔ ✔ ✔ When we have an influencer, we drive Facebook so it identifies and targets users with similar behaviour
  22. 22. Now it’s Your Turn!

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