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Blogging is a Strategy Presented by Community Organizer 2.0
It’s Easy To Start A Nonprofit Blog http://www.flickr.com/photos/21309047@N00/85515856/
But hard to make it successful
Our website is B-O-R-I-N-G Yeah! Everyone is blogging. We should try that. Someone told us we should BLOG
Without a Strategy,  Problems Arise http://www.flickr.com/photos/97651299@N00/3557444830/
I can’t think of anything to write. Got ideas? Ikeep writing the same old thing I blog when the inspiration hits…
Not surprisingly, the blog is not meeting expectations
I thought blogging led to more website readers? I thought blogging led to online donations? No one is reading our blog. What’s up with that?
Blogging is a Tool, not an Idea
Effective Blogging Requires Planning
I blog to support our program and organizational goals
List Organization and Program Goals (Examples of Goals) Maintain current membership level 10% in individual donors Build a new study center
Create a List of Related Topics News/Updates Campaign Info Behind the Scenes Calls to Action Personal Stories Achievements
Write With Your Audience in Mind Overseas  donors Local activists
Answer Their Questions  Who’s running this agency? What are you accomplishing with my money? What is the larger picture? What other things do they do?
Offer Relevant Information  http://www.flickr.com/photos/78607248@N00/106810075/
Offering RELEVANT information maintains connections Brings in new fans, too And inspires action
Move Readers Towards Your Goals Did you read that article about animal rights?  Yeah, and then I signed the petition!
Examples of Strategic Blogging
Don’t Forget to Measure! Email list subscribers are up 5%- and they’re all blog readers! 10 readers signed the petition 100 readers clicked to make a donation Staff interviews get the least traffic
After You Measure, Adjust! People donate after client profiles, though No more staff interviews More client profiles! http://www.flickr.com/photos/27403767@N00/1184346933/
Strategic Blogging Moves Your Organization Forward
Created by:  Community Organizer 2.0 Debra Askanase debra@communityorganizer20.com www.communityorganizer20.com Twitter: @askdebra
All photos courtesy of Flickr, Creative Commons licenses. Many thanks for the use of photos from these photo sets:  ,[object Object],http://www.flickr.com/photos/notionscapital/sets/72157604000142049/ ,[object Object],http://www.flickr.com/photos/novembermoon/sets/72157594480493999/

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Blogging is a Strategy

  • 1. Blogging is a Strategy Presented by Community Organizer 2.0
  • 2. It’s Easy To Start A Nonprofit Blog http://www.flickr.com/photos/21309047@N00/85515856/
  • 3. But hard to make it successful
  • 4. Our website is B-O-R-I-N-G Yeah! Everyone is blogging. We should try that. Someone told us we should BLOG
  • 5. Without a Strategy, Problems Arise http://www.flickr.com/photos/97651299@N00/3557444830/
  • 6. I can’t think of anything to write. Got ideas? Ikeep writing the same old thing I blog when the inspiration hits…
  • 7. Not surprisingly, the blog is not meeting expectations
  • 8. I thought blogging led to more website readers? I thought blogging led to online donations? No one is reading our blog. What’s up with that?
  • 9. Blogging is a Tool, not an Idea
  • 11. I blog to support our program and organizational goals
  • 12. List Organization and Program Goals (Examples of Goals) Maintain current membership level 10% in individual donors Build a new study center
  • 13. Create a List of Related Topics News/Updates Campaign Info Behind the Scenes Calls to Action Personal Stories Achievements
  • 14. Write With Your Audience in Mind Overseas donors Local activists
  • 15. Answer Their Questions Who’s running this agency? What are you accomplishing with my money? What is the larger picture? What other things do they do?
  • 16. Offer Relevant Information http://www.flickr.com/photos/78607248@N00/106810075/
  • 17. Offering RELEVANT information maintains connections Brings in new fans, too And inspires action
  • 18. Move Readers Towards Your Goals Did you read that article about animal rights? Yeah, and then I signed the petition!
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Don’t Forget to Measure! Email list subscribers are up 5%- and they’re all blog readers! 10 readers signed the petition 100 readers clicked to make a donation Staff interviews get the least traffic
  • 25. After You Measure, Adjust! People donate after client profiles, though No more staff interviews More client profiles! http://www.flickr.com/photos/27403767@N00/1184346933/
  • 26. Strategic Blogging Moves Your Organization Forward
  • 27. Created by: Community Organizer 2.0 Debra Askanase debra@communityorganizer20.com www.communityorganizer20.com Twitter: @askdebra
  • 28.