Lead The Charge- a grassroots community initiative dedicated to educating aspiring and existing minority entrepreneurs.

1. Lead The Charge (LTC) is a grassroots social entrepreneurship cooperative initiated by FAMU
alumnus and Visiting Instructor of Entrepreneurship, LaTanya White. The objective of this effort
is to expose a currently under-served entrepreneurial and small-business community to the
resources organized to increase their likelihood of sustainable success.

2. LTC is not organized to duplicate your existing efforts but rather to penetrate the sphere of
influence that may not currently be possessed with minorities and other socially disadvantaged
classes. The program takes a multi-faceted approach that relies on the authentic, value-added
relationships that White has developed with regional, national and international agencies.
LTC anticipates delivering multiple impressions to more than 500 qualified leads annually with
following multimodal opportunities. As a partner, the value proposition that LTC offers is the
collection, tabulation and analysis of demographic data for all impressions made via the LTC
program, immediately providing you with insight to assess the ROI generated from this
partnership.
 Allen Entrepreneurial Institute (AEI)- 3- day retreat organized to expose students to the
challenges and triumphs of entrepreneurship
 Extreme Entrepreneurship Tour- Helps spread the entrepreneurial mindset with a high-
energy conference
 Entrepreneurship Industry Cluster- High-level participation in Florida A&M University
advancement efforts to promote entrepreneurship
 Open Book Entrepreneurship Education Series- Continuing Education course open to the
public
 Venture for America Campus Program- Provides a path for entrepreneurship to college
graduates who want to learn how to build companies and create jobs
The value of Singular Partnerships is provided in the table below; the value proposition is
significantly diminished in this setting however. The most significant value is presented in the
Sustained Partnership opportunity. This partnership provides a 64% savings coupled with a 64%
increase in impressions and amenities compared to its singular counterpart. The full list of
partner amenities is provided below.
LTC Value Proposition- Partner Amenities
1. Access to attendee contact information (provided quarterly)
2. Demographic and psychographic data reported (provided quarterly)1
3. Development of branded 30-second montage for social media use (script, photos required)
4. Development of branded LTC logo used on collateral materials
5. Mentions in grassroots communication with member database via email, forums and
trainings
6. Naming Rights at events throughout calendar year (subject to availability)
7. Opportunity to address the attendees at events throughout the calendar year (planned
quarterly)
8. Premium booth location in Entrepreneur’s Alley at the Extreme Entrepreneurship Tour
9. Promotional items branded with your logo, website and contact information
10. Search Engine Optimization via social media tags, mentions and linkbacks (profile information
required)
1
Subject to attendee participation and disclosure.

3. LTC Multimodal Impression Delivery
Please indicate the level of your commitment and provide your contact information below,
including your agency’s social media profile URLs. Payments should be sent to Lead The Charge
c/o LaTanya White, 1700 N Monroe St #11-171, Tallahassee, Florida 32303. Inquiries can be
delivered via email to latanya@latanyawhite.biz or by phone at 850.443.8544.
Sustained Partnership
Singular Partnership (Please indicate event and value)
Agency:
Physical Address:
Phone: Web Address:
Email: Facebook URL:
Twitter URL: Instagram Profile:
2
Sponsor benefits diminished with this partnership agreement.
Event # of Annual Meetings
Projected # of
Participants
Singular
Partnership2
Sustained
Partnership
Open Book
Entrepreneurship
Education
64
Meets twice weekly
for 8 weeks; 1 cohort
per quarter
100
25-person cohort per
quarter
$3,500
$2,500
Venture for America-
Campus Program
3
1 forum per academic
semester
150
50 students attend
forum per semester
$500
Entrepreneurship Industry
Cluster
1 30
$1,000
Extreme Entrepreneurship
Tour
1
Annually during
Global
Entrepreneurship
Week
200
2013 attendees will
travel from across the
state of Florida to the
central Orlando
location
$2,000
Allen Entrepreneurial
Institute
2
Once each Fall and
Spring semester
40
20 students selected
from cross-disciplinary
majors to attend 3-day
retreat in North
Georgia
$1,000

4. About LaTanya
Best known for her leadership with 71 Proof, the premier beverage
catering service of the Southeast, LaTanya White is a servant leader at
heart. She is a member of the 27th class of Leadership Tallahassee and
serves on the board for the Big Bend Minority Chamber of Commerce as
well as the Foundation for Leon County Schools. White is the founder of
Concept Creative Group, the parent company of 71 Proof and CCG
Consulting, a firm helping small and start-up businesses move to the
next level. She has served as a Visiting Instructor in the School of
Business and Industry at Florida A&M University where she incorporates
active learning strategies in the Entrepreneurship and Management
courses she teaches. White has served on the judges’ panel for
organizations providing $90,000 in funding to local businesses. She also volunteers with the
United Way of the Big Bend’s Community Human Services Partnership Grant; her participation
has resulted in awarding nearly $500,000 in grant funds to outcomes-based organizations using
local government funding. Her role as a Professor of Entrepreneurship has led to her first foray
into micro-funding by getting outstanding idea concepts through the path of commercialization.
She will be pursuing her doctoral degree in Strategic Management and will be focusing her
research on Minority Propensity for Risk and Innovation. White's personal mission and motto is
"Educate. Engage. Execute".