Proposal modeled after the Global Entrepreneurship Monitor specific for the Tallahassee, FL MSA

1. Local Entrepreneurship Monitor (LEM) is a grassroots entrepreneurship research study initiated
by FAMU alumnus and Visiting Instructor of Entrepreneurship, LaTanya White. The primary
objective of this research effort is to explore and uncover the reasons behind the under-
utilization of existing local business resources by minorities and other socially disadvantaged
classes. Secondarily, the project aims to increase the likelihood that this market will make more
extensive use of these resources.

2. LEM is not organized to duplicate your existing efforts but rather to penetrate the sphere of
influence that your organization may not currently possess with minorities and other socially
disadvantaged classes. The program takes a multi-faceted approach that relies on the authentic,
value-added relationships that White has developed with local and regional business owners.
The program is inspired by the Global Entrepreneurship Monitor, the largest study of
entrepreneurial dynamics in the world.
LEM anticipates initiating multiple impressions to more than 500 qualified leads annually with
following multimodal opportunities beginning October 1, 2013.
 eTherapy Sessions- Monthly group sessions designed to uncover challenges to business
growth
 Extreme Entrepreneurship Tour- Spreads the entrepreneurial mindset with a high-energy
conference
 Office Hours (with Academic Researchers)- Monthly campus visits with academic
researchers to bridge the path to commercialization
 Open Book Entrepreneurship Education Series- Continuing Education course open to the
public
As a partner, the value proposition that LEM offers is the collection, tabulation and analysis of
demographic and psychographic data for all impressions made, immediately providing you with
insight to assess the ROI generated from this partnership. The value of Singular Partnerships is
provided in the table below; the value proposition is significantly diminished in this setting
however. The most significant value is presented in the Sustained Partnership opportunity. This
partnership provides a 50% savings coupled with a 62% increase in impressions and amenities
compared to its singular counterpart. The full list of partner amenities is provided below.
LEM Value Proposition- Partner Amenities
1. Access to attendee contact information (provided quarterly)
2. Demographic and psychographic data reported (provided quarterly)1
3. Development of branded 30-second montage for social media use (script, photos required)
4. Mentions in grassroots communication with member database via email, forums and
trainings
5. Naming Rights at events throughout calendar year (subject to availability)
6. Opportunity to address the attendees at events throughout the calendar year (planned
quarterly)
7. Premium booth location in Entrepreneur’s Alley at the Extreme Entrepreneurship Tour
8. Search Engine Optimization via social media tags, mentions and linkbacks (profile information
required)
1
Subject to attendee participation and disclosure.

3. LEM Multimodal Impression Delivery
Please indicate the level of your commitment and provide your contact information below,
including your agency’s social media profile URLs. Payments should be sent to Lead The Charge
c/o LaTanya White, 1700 N Monroe St #11-171, Tallahassee, Florida 32303. Inquiries can be
delivered via email to latanya@latanyawhite.biz or by phone at 850.443.8544.
Sustained Partnership
Singular Partnership (Please indicate event and value)
Agency:
Physical Address:
Phone: Web Address:
Email: Facebook URL:
Twitter URL: Instagram Profile:
2
Sponsor benefits diminished with this partnership agreement.
Event # of Annual Meetings
Projected # of Unique
Participants
Singular
Partnership2
Sustained
Partnership
eTherapy Sessions 12
180
Non industry-exclusive
group session; no
application required to
attend
$1,000
$3,500
Extreme Entrepreneurship
Tour
1
Annually during
Global
Entrepreneurship
Week
200
2013 attendees will
travel from across the
state of Florida to the
central Orlando
location
$2,000
Office Hours
(with Academic
Researchers)
60
5 visits per month
with academic
researchers on all
local campuses
60
Cross-disciplinary visits
will be attempted
$2,500
Open Book
Entrepreneurship
Education
64
Meets twice weekly
for 8 weeks; 1 cohort
per quarter
100
25-person cohort per
quarter
$2,500

4. About LaTanya
Best known for her leadership with 71 Proof, the premier beverage
catering service of the Southeast, LaTanya White is a servant leader at
heart. She is a member of the 27th class of Leadership Tallahassee and
serves on the board for the Big Bend Minority Chamber of Commerce as
well as the Foundation for Leon County Schools. White is the founder of
Concept Creative Group, the parent company of 71 Proof and CCG
Consulting, a firm helping small and start-up businesses move to the
next level. She has served as a Visiting Instructor in the School of
Business and Industry at Florida A&M University where she incorporates
active learning strategies in the Entrepreneurship and Management
courses she teaches. White has served on the judges’ panel for
organizations providing $90,000 in funding to local businesses. She also volunteers with the
United Way of the Big Bend’s Community Human Services Partnership Grant; her participation
has resulted in awarding nearly $500,000 in grant funds to outcomes-based organizations using
local government funding. Her role as a Professor of Entrepreneurship has led to her first foray
into micro-funding by getting outstanding idea concepts through the path of commercialization.
She will be pursuing her doctoral degree in Strategic Management and will be focusing her
research on Minority Propensity for Risk and Innovation. White's personal mission and motto is
"Educate. Engage. Execute".