1. 2015
Early Educators
Leadership Conference
Promoting Excellence, A Focus on Competency
Lansdowne Resort, Leesburg, VA
October 1 – 4, 2015
SPONSORSHIP
PROSPECTUS

2. It is with great pleasure that we invite your organization to consider
sponsorship opportunities at the Council for Professional
Recognition’s Early Educators Leadership Conference, October 1-4,
2015 to promote excellence with a focus on competency.
The Conference will host leading experts showcasing training,
innovative tools and leadership skills designed to assist early
educators, administrators and decision makers in advancing the
field of early childhood education. The Conference will also allow
attendees, presenters and sponsors to network, share ideas and to learn
or reinforce new ideas in the early childhood education industry.
Research shows that investments in quality early care programs have impressive economic
outcomes, both in the short- and long-term. Quality early care programs have been shown to
immediately generate about $2 for every $1 dollar invested, through the sale of local goods
and services, providing an immediate benefit to communities and making early learning an
important economic sector.
The key benefits of sponsorship include . . .
 The opportunity to promote your brand and to maintain a high profile among key
influencers and decision-makers before, during and after the event.
 Align your company with this powerful educational experience that demonstrates your
commitment to professional development and leadership in early education.
 Consolidate corporate and community relationships with exposure to key education and
community markets.
 Direct contact with a captive and segmented audience that has influence in a broader
community of stakeholders.
 The ability to maintain key relationships with early care and education sector leaders
domestically and internationally.
 An opportunity to network and build new relationships with key stakeholders in local
and state agencies responsible for teacher preparation and professional development.
The Conference will be held Lansdowne Resort located in Leesburg, Virginia
and 30 minutes from the Nation’s Capital with service from two international
airports. The resort is the recipient of the AAA Four Diamond Award
and the location provides the perfect mix of high-quality classrooms,
beautiful outdoor venues and unique spaces to host a high-quality four
day Conference. Starting with the kick-off event, and culminating with the
closing general session, sponsors will have numerous opportunities to present,
engage and showcase their products and services. Our Conference is targeted
and provides close-up and engaging opportunities with a group of attendees who are
The Conference will be held Lansdowne Resort located in Leesburg, Virginia
engage and showcase their products and services. Our Conference is targeted
THE
CONFERENCE
It is with great pleasure that we invite your organization to consider
field of early childhood education. The Conference will also allow
attendees, presenters and sponsors to network, share ideas and to learn
or reinforce new ideas in the early childhood education industry.
BENEFIT THE
MOST WHILE
DOING YOUR
BEST!
1

3. OUR
ATTENDEES
not overwhelmed with the usual noise and congestion of a large conference. The thrust of the
Conference will delve into important and growing issues around workforce development, early
education, public policy and professional standards.
The Council for Professional Recognition’s 2015 Leadership Conference will bring
together experts from the early care and education industry who support
professional development, teacher preparation and quality rating systems from
across the 50 states and U.S. Territories.
The Conference is designed as a small focused event for 200 – 300 attendees
to convene for three days of team building, workshops and events. Many of
our attendees will be decision makers from state departments of education,
community college and university faculty, child care administrators, school district
administrators, professional development training programs both local and military child
development programs and who influence and make decisions to advance professional
development and preparation of the early care workforce.
The Council for Professional Recognition is a non-profit organization that is a
leader in the early care and education field with more than 40 years as an
established credentialing organization. The Council is the national credentialing
organization of the Child Development Associate™ (CDA) National Credential.
The Council for Professional Recognition’s executive team has numerous years of
experience in for profit and non-profit management, early education, marketing
and business strategy. The diverse team is led by Chief Executive Officer Valora
Washington. Ph.D., who continues to build and strengthen the Council through her
astute business acumen.
With more than 350,000 CDA Credentials awarded to date, the Council provides numerous
opportunities to the early care and education community.
2
ABOUT
THE
COUNCIL

4. EVENING
EVENT
SPONSOR
$15,000
3
The Council for Professional Recognition’s signature events provides
businesses, corporations and foundations supporting early childhood
education and workforce development with an opportunity to
align their brand and Corporate Social Responsibility efforts
with the Council’s mission of improving the quality of early care
and education through the Council’s professional development
programs. The creative possibilities to engage early childhood
educators, workforce development specialist, education leaders,
administrators, government representatives and business
professionals are available to a select few. It is also an opportunity to
associate with a leader in the industry and to grow with the event.
As the Elite sponsor and host of the Council’s Recognition and Awards Dinner,
your brand will stand out as a leader. This year’s dinner event will honor the
Council’s 30th Anniversary and early childhood education pioneers. This level
of sponsorship also shows your commitment to early childhood education,
workforce development and building strong communities. As the “Elite”
Sponsor you will receive benefits beyond the Conference which will allow your
brand to be highlighted to our more than 350,000 members and stakeholders
Benefits Include:
 Dinner branding rights (e.g. The (Your Brand) Recognition Dinner)
 Logo placement on Event entrance units
 Ten (10) VIP reserved seats at Event(s)
 Remarks During Presentation/Presentation of An Award
 Logo recognition on event(s) walk-in slides
 Inclusion in the all-sponsor signage for 4 Days (Large Logo)
 Logo recognition and listing in all promotional material and event program guide
 Logo recognition with hyper-link on event sponsor website and other media and social
media
 Two all-inclusive conference registration packages (accommodations, meals and
sessions)
As the Evening Event sponsor you will have an opportunity to promote your
brand at one of the biggest nights for our Conference. This event is a relaxed
gathering with many opportunities to brand your product or service. Guests
are front and center for an evening that is geared to highlight your company.
The theme is not set for this event so the sky is the limit (based on budget) and
how you would like to present your brand. This is an evening to remember for
our attendees.
The Council for Professional Recognition’s signature events provides
businesses, corporations and foundations supporting early childhood
professionals are available to a select few. It is also an opportunity to
associate with a leader in the industry and to grow with the event.
SPONSORSHIP
OPPORTUNITIES
ELITE
SPONSOR
$25,000

5. OPENING
GENERAL SESSION
KEYNOTE SPEAKER
$10,000
4
Benefits Include:
 Appropriate signage surrounding Evening Event
 Evening Event branding rights (e.g. The ABC European Event)
 Ten (10) Event(s) Tickets
 Remarks during Evening Event
 Inclusion in the all-sponsor signage for 4 Days (Medium Logo)
 Logo recognition with hyper-link on event sponsor website
 Logo recognition and listing in all promotional material and event program guide
 Two conference registration packages (meals and sessions)
Set the stage for your product or service as an organization by supporting our
leaders in the field with workforce development, early childhood education
and community building. Our keynote speaker will motivate and kickoff the
four (4) day conference. Attendees will remember how your organization
supports their work in the field.
Benefits Include:
 Logo placement on General Session entrance
 Five (5) VIP reserved seats at General
Session(s)
 Remarks and Introduction of Keynote Speaker
 Logo recognition on general session(s) walk-in
slides
 Inclusion in the all-sponsor signage for 4 Days
(Medium Logo)
 Logo recognition and listing in all promotional
material and event program guide
 Logo recognition with hyper-link on event
sponsor website
“As one of the host of the Council’s event last year,
we feel this sponsorship opportunity was a great
marketing opportunity. We were impressed with the
quality of the event, and the opportunities we had to
interact with participants.”
ProSolutions Training,
2014 Sponsor

6. MORNING
ENERGY
BREAK
$2,500
5
CLOSING
GENERAL SESSION
KEYNOTE SPEAKER
$10,000
TRACK
SPONSOR
$6,000
This is the culminating event and an opportunity for your product or service to
be remembered as the attendees gear up for their return to their communities
with the knowledge, fellowship and tools to succeed and to continue to make a
difference in the lives of many children, advocates and stakeholders of workforce
development and early education. Our closing keynote speaker will help to
motivate for the important work that lies ahead in the field.
Benefits Include:
 Logo placement on General Session entrance
 Five (5) VIP reserved seats at General Session(s)
 Remarks and Introduction of Keynote Speaker
 Logo recognition on general session(s) walk-in slides
 Inclusion in the all-sponsor signage for 4 Days (Medium Logo)
 Logo recognition and listing in all promotional material and event program guide
 Logo recognition with hyper-link on event sponsor website
EACH TRACK SPONSORSHIP IS FOR 2 DAYS @ $6,000
(A total of 4 tracks available)
Sponsors have the opportunity to brand their company to as a supporter of
thought leaders in the field of early education. Each Track is designed to build on
the capacity, knowledge and thought leadership skills of attendees.
Benefits Include:
 Opportunity to have company representative greet participants at each first session of day
 Appropriate signage at each session
 Opportunity to distribute a gift or take-away item (subject to approval and additional costs
incurred by sponsor including shipping & handling)
 Small Logo recognition event program guide
 Logo recognition with hyper-link on event sponsor website
Sponsor has the opportunity to brand its company to Conference attendees as they
relax between education sessions. Each break will take place mid-morning during
each day of the Conference, exact timing varies day-to-day. Breaks will be placed
in multiple locations, which offer even greater exposure. Each break comes with
an assortment of morning snacks and beverages sure to entice participants’
appetites. The Morning Energy Breaks can be bought as a bundle for two days or
individually.

7. 6
Benefits Include:
 Opportunity to have company representative
greet participants at each station
 Opportunity to theme station (subject to approval
and additional costs incurred by sponsor including
shipping & handling)
 Appropriate signage at each station
 Opportunity to distribute a gift or take-away item
(subject to approval and additional costs incurred
by sponsor including shipping & handling)
 Small Logo event program guide
 Logo recognition with hyper-link on event sponsor website
Sponsor has the opportunity to brand its company to Conference participants as
they relax between education sessions. Each break will take place mid-afternoon
during each day of the Conference, exact timing varies day-to-day. Breaks will
be placed in multiple locations, which offer even greater exposure. Each break
comes with an assortment of afternoon snacks and beverages sure to entice
participants’ appetites. The Afternoon Energy Breaks can be bought as a bundle
for two days or individually.
Benefits Include:
 Opportunity to have company representative greet participants at each station
 Opportunity to theme station (subject to approval and additional costs incurred by
sponsor including shipping & handling)
 Appropriate signage at each station
 Opportunity to distribute a gift or take-away item (subject to approval and additional
costs incurred by sponsor including shipping & handling)
 Small Logo event program guide
 Logo recognition with hyper-link on event sponsor website
By sponsoring a scholarship(s) your organization will make it possible for
an early education professionals to attend the conference and will provide
support for a high school students studying early childhood education at
a Career or Technical High School to receive training from the Council .
Attendees will submit an application applying for a scholarship. Attendees
will compete for scholarships provided by your organization. The scholarship
is based on need, their progress in the field and their potential as leaders in the
field evidenced by previous continuing education and extra-curricular activities.
The high school student will be selected by the scholarship award recipient.
AFTERNOON
ENERGY
BREAK
$2,500
ATTENDEE
SCHOLARSHIP
SPONSOR
$1,500

8. COLLATERAL
MATERIALS
7
Sometime the small things matter as much. Not sure what you would like to do?
Make a big statement with a small gesture.
 Large Logo on One Side of Conference Bags - $3,000
 Check In/Registration Area – $2,000
 Check In Day Hospitality Lounge - $2,000
 Summit Bag Inserts (Paper or Item Provided by Sponsor) - $500
 Room Drop - $500 (plus cost of drop and item)
FOR MORE INFORMATION & TO CONFIRM SPONSORSHIP
Contact: Mike Leone
Phone: (800) 424-4310, Ext. 1213
Email: MikeL@cdacouncil.org