2. Role of Public Relations
 Communication campaigns and
programs
 Developing Staff
 Establish fund-raising goals
 Raise money to pay for expenses and
finance their projects.
 Promote awareness of the organization

3. Basic Needs of Nonprofits
 Communication campaigns and
programs
 Developing Staff
 Fund-raising

4. Membership Organizations
 Trade Associations
 Labor Unions
 Professional Associations
 Chambers of Commerce

5. Trade Associations
 About 6,000 trade and professional
associations in the United States
 1/3 of groups based in Washington D.C.
area
 Monitor congressional activity
 Communicate late-breaking
developments to membership

6. Labor Unions
 Seek to build their membership
 Protect members job security
 Improve their public image
 Support candidates
 Support issues

7. Professional Associations
 Seek to improve earning power, working
conditions, and public acceptance.
 Establish codes of ethics
 Determine requirements to get in the
filed
 Lobbying

8. Chambers of Commerce
 Work to improve city’s commercial
climate
 Acts as the Public Relations arm of the
city government.

9. Advocacy Groups
 Work through lobbying
 Litigation
 Public education

10. Environmental Groups
 Greenpeace operates in 30 countries
 5million Members
 Lobbying
 Litigation
 Mass demonstration
 Boycotts
 Reconciliation

11. Fund-Raising Methods
 Direct mail fund-raising
 Face-to-face solicitation
 Corporate and foundation donations
 Structured capital campaigns
 Sponsorship of events
 Telephone solicitations
 Commercial enterprises

12. Social Organization
 Includes social service, health, cultural,
philanthropic, and religious groups
 Obtaining operating funds
 $240.72 billion in contributions to charity

13. Categories of Social Agencies
 Social service agencies
 Health service agencies
 Hospitals
 Religious organizations
 Welfare agencies

14. Public Relations Goals
 Developing public awareness
 Induce Individuals
 Create educational materials
 Recruit and train volunteer workers
 Obtain funds to operate the organization

15. Ways to Meet Goals
 Public awareness
 Use of services
 Creation of educational materials
 Volunteer workers
 Fund-raising

16. Hospital Public Relations Goals
 To strengthen and maintain the publics
perception of the institution
 Help market the hospital