How to Talk to Your Employees About Social Media

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Have you had the social media “talk” with your employees yet? To date, most employers have avoided this. In this session you will learn how to empower your employees with common sense guidelines needed for safe, responsible and effective social media use, both personally and professionally. This session is based on the key learnings from over a hundred social media policies and social thought leaders on the web.
This talk about “The Talk” was presented by Social Media Training Expert, Cher Jones at Social HR Camp at Ryerson University in Toronto (Aug 2012)
Visit www.sociallyactive.ca for some great social media training advice, ideas and services!

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  • Let them know that you are watching but don’t use this to scare tactic Be real about your potential...employees don’t need to feel like they are being watched like they are in a bank vault. Don’t use this as a scare tactic...using fear effects the culture you are trying to create Yes...you are being watched BUT....it’s not what you think
  • Even if it’s a long way off. Share
  • How do you do this? Share best practices and tips in employee communications vehicle
  • How to Talk to Your Employees About Social Media

    1. 1. Oh, Oh! I think we’d better have “the talk” How to talk to your employees about social mediaPresented by Social Media Training Expert, Cher Jones at #SocialHRCamp
    2. 2. Having the “talk” feels just like...having the “talk”.
    3. 3. Know what you are going to say @itscherjones cher@sociallyactive.ca #SocialHRCamp
    4. 4. Talk about it early @itscherjones cher@sociallyactive.ca #SocialHRCamp
    5. 5. Attitude reflects leadership @itscherjones cher@sociallyactive.ca #SocialHRCamp
    6. 6. Explain the “Why” @itscherjones cher@sociallyactive.ca #SocialHRCamp
    7. 7. Share a few “cautionary tales” @itscherjones cher@sociallyactive.ca #SocialHRCamp
    8. 8. Be clear about your rules @itscherjones cher@sociallyactive.ca #SocialHRCamp
    9. 9. Reinforce your values (& policies) @itscherjones cher@sociallyactive.ca #SocialHRCamp
    10. 10. Don’t get to technical @itscherjones cher@sociallyactive.ca #SocialHRCamp
    11. 11. Share good advice Give lots of advice @itscherjones cher@sociallyactive.ca #SocialHRCamp
    12. 12. Acknowledge it’s not easy @itscherjones cher@sociallyactive.ca #SocialHRCamp
    13. 13. FACT: They will mess up @itscherjones cher@sociallyactive.ca #SocialHRCamp
    14. 14. In case of emergency...there’s a plan @itscherjones cher@sociallyactive.ca #SocialHRCamp
    15. 15. Identify who they can talk to @itscherjones cher@sociallyactive.ca #SocialHRCamp
    16. 16. Let them know that you’re watching @itscherjones cher@sociallyactive.ca #SocialHRCamp
    17. 17. Be ready for questions @itscherjones cher@sociallyactive.ca #SocialHRCamp
    18. 18. Be open to change Encourage ideas @itscherjones cher@sociallyactive.ca #SocialHRCamp
    19. 19. Share your vision of a social future Share your vision for the future @itscherjones cher@sociallyactive.ca #SocialHRCamp
    20. 20. Continue the conversation (often) @itscherjones cher@sociallyactive.ca #SocialHRCamp
    21. 21. Questions? @itscherjones cher@sociallyactive.ca #SocialHRCamp
    22. 22. Thank You Your employees have questions about social media. We can help you answer them!Visit www.sociallyactive.ca for more information

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