1. People feel differently about social media.

2. I’m a fan.

3. I’m also a skeptic.

4. Many tools can help you get a job.
But focusing on the tools is absurd.

5. One tool can have many uses.
We can’t predict what people will do with tools.

6. You probably think some new tools are silly.
Is it the tools?

7. Sherry’s Secrets:
1) People are curious.
2) People like to talk.
3) People like to help
(if it’s easy).

8. 1) People are curious.
They’re interested in things you know about.
They want to know more about you.
2) People like to talk.
Listen & learn.
Chime in.
3) People like to help (if it’s easy).
Help them first.
Make it easy.

9. Which should you use??

10. Consider the attributes
of the tool you choose:
Intimacy
Nuance
Detail
Potential Audience
Reciprocity
Permanence
Searchability
Immediacy
Geography

11. Relationship Building
intimacy privacy nuance
geography reciprocity

12. Learning:
immediacy searchability detail
permanence

13. Sharing Knowledge:
searchability potential audience
detail permanence

14. It’s all changing.
You can’t keep up.
That’s ok.

15. Help Me (if it’s easy)
• Introduce me to a stonemason in Portland
• Suggest improvements to this talk
• Hire or meet with a Bowdoin student
• Tell me about a surprising job you’ve loved
• Recommend me on LinkedIn
• Share a cutting from a hardy houseplant

16. Scheherazade Mason
smason@bowdoin.edu
Twitter: sherryfm