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Communicating in the 21st Century

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Social Media: Communicating in the 21st Century

Presented on 11/18/2011 for the GFWC-NC Fall Conference in Cary, NC

Published in: Education, Technology
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Communicating in the 21st Century

  1. 1. COMMUNICATINGIN THE 21ST CENTURY
  2. 2. WHAT IS SOCIAL MEDIA?
  3. 3. WHAT IS SOCIAL MEDIA?
  4. 4. WHAT IS SOCIAL MEDIA?
  5. 5. WHAT IS SOCIAL MEDIA?
  6. 6. WHY BOTHER WITH IT? Because I said so Just watch the video  http://www.youtube.com/watch?v=NhPgUcjGQAw
  7. 7. HOW TO GET STARTED?
  8. 8. HOW TO GET STARTED?
  9. 9. HOW TO GET STARTED? More information on getting started:  Facebook: https://www.facebook.com/help/?guide  Twitter: https://support.twitter.com/articles/100990-how-to-sign-up-on-twitter  Google+: http://www.google.com/+/learnmore/  YouTube: http://www.youtube.com/t/about_getting_started  Flickr: http://www.flickr.com/help/faq/  LinkedIn: http://learn.linkedin.com/
  10. 10. GETTING STARTED USING SOCIALMEDIA FOR SOCIAL GOOD http://www.netsquared.org/blog/claire-sale/getting-started-using- social-media-socia What is your advice for others that are interested in getting started using social media for social good?  You just can’t let yourself become overwhelmed.  Talk to people in the industry; ask their advice!  Find a blog to follow, engage with a community!  Ask how you can help.  There is no social action that is too small.  Don’t take on too much at once.  Don’t pick up a hammer for the first time and try to build a house, learn how to drive a nail.
  11. 11. SOME IDEAS TO GET STARTED Find out what’s allowed Facebook Page  GFWC already has one but is an old Group that will be archived soon: https://www.facebook.com/group.php?gid=8411598570&ref=ts  Greensboro Juniors have an active Group, but this could become a Fan page: https://www.facebook.com/groups/30402256182/  GFWC-NC has an active and appropriately created Facebook Fan Page that, once you all get started, should immediately Like: https://www.facebook.com/pages/GFWC-of-NC/138202196208261  Create a Fan Page for your own club to share news updates, photos from meetings, engage conversations, create Events and get people involved and informed
  12. 12. SOME IDEAS TO GET STARTED Twitter Feed  GFWC already has an official Twitter feed: https://twitter.com/#!/womenvolunteers  GFWC-NC already has an official Twitter feed: https://twitter.com/#!/gfwcnc  Consider making a Twitter feed for your own club to keep members updated with upcoming events, share good news, interact with other clubs on Twitter (retweet news from GFWC and GFWC-NC), and increase the community engagement levels Blog  Consider creating a blog for your club’s homepage as a way to share news that needs more words than a Facebook post or a Tweet – blogs are another form of social media because people can leave comments and converse, as well as share them LinkedIn  Connect yourself with GFWC on LinkedIn: http://www.linkedin.com/groups?gid=1839532
  13. 13. SOME IDEAS TO GET STARTED
  14. 14. GOOD EXAMPLES TO BORROW FROM Articles to check out:  http://mashable.com/2011/11/13/social-media-invisible-dog-campaign/ (tips on using social media to mobilize people to take action in the real world)  http://www.netsquared.org/blog/claire-sale/getting-started-using-social-media-socia (advice on where to begin using social media for social good)  http://knol.google.com/k/dan-perlman/a-gentle-introduction-to- twitter/1hkym26oggmcd/1# (a gentle introduction to Twitter, one of the more overwhelming social networks to start on)  http://www.coyotecommunications.com/outreach/osn.html (Nonprofit organizations, NGOs and online social networking: advice and commentary Websites to follow:  http://www.mashable.com/  http://www.socialmediaexaminer.com/  http://www.readwriteweb.com/
  15. 15. GOOD EXAMPLES TO BORROW FROM Volunteer groups to follow & borrow ideas from:  Peace Corps:  https://www.facebook.com/peacecorps  https://twitter.com/#!/peacecorps  Humane Society International:  https://www.facebook.com/hsiglobal  https://twitter.com/#!/HumaneSociety  Volunteer Match:  https://www.facebook.com/VolunteerMatch  https://twitter.com/#!/volunteermatch  For-profit companies:  http://www.ignitesocialmedia.com/facebook-marketing/top-50-branded-facebook- pages/

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