4. landscape what are all the tools and how do they relate?
strategy once you know the goals, what comes next?
actions what do you do ﬁrst, next, etc?
costs i’m not going to pay a lot for this mufﬂer
q&a i just wanted to keep putting things on this list
(by the way, imperfection
trumps precision now)
5. landscape what are all the tools and how do they relate?
6. landscape we are the most atomized culture ever
33. homebase - blogs rule
outposts - twitter, facebook, where else?
extended content, giveaways
unique experiences - capture them
ﬁsh where the ﬁsh are
put everything on paper
strategy listening is the new marketing