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Portland State Social Media Training

Social Media Training with Anvil Media for Portland State employees. April 2011.

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Portland State Social Media Training

  1. 1. Social Media Training for PSU Employees
  2. 2. Overview <ul><li>› Case study </li></ul><ul><li>› PSU social media </li></ul><ul><li>› Guidelines </li></ul><ul><li>› Guiding principles </li></ul><ul><li>› Analytics & tips </li></ul><ul><li>› Q&A </li></ul>
  3. 3. 6,700 69,000 68,000 2,400 2,300 30,000
  4. 6. Atziri Kenny Richelle PSUChronicles.com Bloggers
  5. 15. Oregon is Our Classroom > Fall marketing campaign > TV commercials on major news programs > Oregonlive.com, pdx.edu, social media > Banners and stickers
  6. 17. Own your content
  7. 18. Be accurate
  8. 19. Be human. Be real.
  9. 20. Know your audience
  10. 21. Think twice
  11. 22. Be active
  12. 23. Help build a community
  13. 24. Respect copyrights
  14. 25. Monitor
  15. 26. Bring value
  16. 27. Guiding principles <ul><li>› Own your content </li></ul><ul><li>› Be accurate </li></ul><ul><li>› Be human. Be real. </li></ul><ul><li>› Know your audience </li></ul><ul><li>› Think twice </li></ul><ul><li>› Be active </li></ul>
  17. 28. Guiding principals <ul><li>› Help build a community </li></ul><ul><li>› Respect copyrights </li></ul><ul><li>› Monitor </li></ul><ul><li>› Bring value </li></ul>
  18. 31. Facebook tips <ul><li>› Be professional </li></ul><ul><li>› Stay current </li></ul><ul><li>› Monitor </li></ul><ul><li>› Optimize FB via customized landing pages </li></ul><ul><li>› Generate exclusivity </li></ul><ul><li>› “House Rules” </li></ul><ul><li>› Chart growth of your page </li></ul>
  19. 32. Twitter tips <ul><li>› Don’t tweet just to tweet </li></ul><ul><li>› Be professional </li></ul><ul><li>› Know your audience </li></ul><ul><li>› Build solid relationships </li></ul><ul><li>› Balance out your posts </li></ul><ul><li>› Use hashtags </li></ul><ul><li>› Use “RT’s” to share content </li></ul>
  20. 34. Flickr tips <ul><li>› Use PSU’s official site </li></ul><ul><li>› Do not create site for your unit </li></ul><ul><li>› Fill out photo permission forms </li></ul><ul><li>› Photos must have title, description, metatags </li></ul><ul><li>› Send photos to UCOMM </li></ul>
  21. 35. YouTube tips <ul><li>› Test </li></ul><ul><li>› Test </li></ul><ul><li>› Test </li></ul>
  22. 36. Conclusions <ul><li>› Embrace conversation </li></ul><ul><li>› Have a strategy </li></ul><ul><li>› Follow guidelines </li></ul><ul><li>› Visit pdx.edu/ucomm/social-media </li></ul>
  23. 39. Hallie Janssen: [email_address] Chris Broderick: [email_address] Christian Aniciete: [email_address] Tracy Weber: [email_address] Tyler Brain: [email_address] Julie Smith: [email_address]

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