SlideShare a Scribd company logo
Social Media Training for  PSU Employees
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6,700  69,000 68,000 2,400 2,300 30,000
 
 
Atziri Kenny Richelle PSUChronicles.com Bloggers
 
 
 
 
 
 
 
 
Oregon is Our Classroom > Fall marketing campaign > TV commercials on major news programs > Oregonlive.com, pdx.edu, social media > Banners and stickers
 
Own your content
Be accurate
Be human. Be real.
Know your audience
Think twice
Be active
Help build a community
Respect copyrights
Monitor
Bring value
Guiding principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guiding principals ,[object Object],[object Object],[object Object],[object Object]
 
 
Facebook tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Flickr tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube tips ,[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object]
 
 
Hallie Janssen:  [email_address] Chris Broderick:  [email_address] Christian Aniciete:  [email_address] Tracy Weber:  [email_address] Tyler Brain:  [email_address] Julie Smith:  [email_address]

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Portland State Social Media Training

Editor's Notes

  1. Chris: Review Agenda, Introduce panel
  2. Chris: Goals & Metrics
  3. Chris: Goals & Metrics
  4. Chris: goals & metrics Introduce Julie: Guidelines for social sites
  5. Chris: Goals & Metrics
  6. Julie: Guidelines, how to connect, graphic identity
  7. Julie: Guideline
  8. Julie: Guidelines, how to connect, graphic identity
  9. Julie: Guideline
  10. Julie: Guidelines, how to connect, graphic identity
  11. Julie: Guidelines, how to connect, graphic identity
  12. Julie: Guidelines, how to connect, graphic identity, Close: If you start your own site have a plan, know your audience, goal, and who will manage it Introduce Christian
  13. Julie: Guidelines, how to connect, graphic identity, Close: If you start your own site have a plan, know your audience, goal, and who will manage it Introduce Christian
  14. Christian: Campaign brings public attention to the impact students and faculty are making in the community and across the region. The campaign includes television commercials on all major news programs in the Portland metropolitan area this month, online advertising on oregonlive.com, Web content, social media and promotions with community partners and campus student groups. Theme is "Oregon is our classroom," illustrating how PSU provides every student with opportunities to go outside the classroom and work with businesses, schools, government, civic organizations, non-profit groups and others on real-world projects.
  15. Christian: This particular student post really spoke to the heart of the Oregon is our classroom campaign. Great illustration of PSU’s partnership The social media contest generated a total of 62 stories
  16. One of our first posts announcing the Oregon is our classroom contest which ran for almost a month
  17. Cites to OHSU and Boys and Girl’s website. This post illustrates our partnership with OHSU and Boys and Girls Club and the link shows credibility
  18. Random day walking around with my phone, took a photo of the Oregon is our classroom banner. Tracy announcing the winner via a recorded video shows authenticity
  19. Christian: Knowing that PSU is a bike friendly campus, we chose the bike transportation alliance office as one of the spots for the photo scavenger contest leading to our big Oregon is our classroom contest. Given our student audience on Facebook, this spotlight post was on a student project.
  20. Christian
  21. Art museum and OHSU
  22. Christian
  23. Christian
  24. Christian
  25. Christian
  26. Christian
  27. Christian
  28. With HootSuite, you can monitor keywords, manage multiple Twitter, Facebook, LinkedIn, Foursquare, Ping.fm and WordPress profiles, schedule messages, ... The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influenc Twitalyzer knows who is in your social network and we know where they live, allowing you to be more targeted in your outreach efforts. TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn and more. ustomize your Twitter experience with columns, groups, saved searches and automatic updates helping you to effortlessly stay updated with the people and topics you care about.
  29. Christian: Analytics Transition to TIPS
  30. Christian: Facebook tips
  31. Christian: Twitter tips Introduce Tracy: Flickr Tips
  32. Tracy: Flickr Tips › Image quality › Sets › Title › Description › Tags › Photo release Introduce Tyler: YouTube Tips
  33. Christian: Twitter tips Introduce Tracy: Flickr Tips
  34. Tyler: YouTube tips › Length › Quality › Music › Title › Description › Tags
  35. Chris: conclusion- may not need this – open for questions
  36. Christian: Analytics
  37. Christian: Analytics