Chris Newstead, head of internal communications, Wellcome Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
3. Independent global
charitable foundation,
supporting over
14,000 people in more
than 70 countries
Since 1936, saved and
improved millions of lives
around the world through
science & research
Developing Ebola
vaccine,
tackling mitochondria,
malaria treatment,
decoding the human
genome
Not public fund-raisers
generating charitable
spend from in-house
investments of £18.3bn
Across next five years
we’ll spend £5bn on
science, population
health, medical
innovation, the
humanities & social
sciences and public
engagement
Employ 800 people
all based from twinned-
sites on Euston Road
15. Proposed a start to finish timeline
6 months of user research
5 months of front end build
7 months of back end build
1 month of test
16. Built an in-house team mixing our people with contractors
UX Product Owner
Front-end Developer Project Manager
Back-end Developers Programme Manager
Digital Designer Programme Board
28. Stats
It’s been 10 months
304 days of ‘smooth’ operation!
Page views are up!
175,288 (May 2016) vs 89,526
(May 2015)
Usage is stickier!
Bounce rates down by 8.3%
(Less) Content is more relevant!
Pages viewed per session 3.91 up
from 2.29
30. Final takeaways
Be clear on your purpose
Be clear on what it’s not
Agree a realistic budget
Prioritise as a normal
business project
31. Visit the CharityComms website to view
slides from past events, see what
events we have coming up and to
check out what else we do:
www.charitycomms.org.uk