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Digital transformation | Panel: the death of the digital specialist? | Digital conference | 27 October 2016

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Branislava Milosevic, ‎independent digital strategist and consultant for the not-for-profit sector

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Digital transformation | Panel: the death of the digital specialist? | Digital conference | 27 October 2016

  1. 1. CharityComms Digital conference Death of the digital specialist? 27 October 2016 Brani Milosevic @ bubana
  2. 2. Digital transformation is misunderstood • ‘Same old stuff, new channel’ • ‘Everyone should be Digital’, e.g. a bit of digital training will do • A quick transition 2
  3. 3. What’s transformational about Digital Transformation?
  4. 4. 4
  5. 5. Focus on the audience 5
  6. 6. 6
  7. 7. Digital strategy house 8
  8. 8. Reports of the death of the digital specialist have been greatly exaggerated…. Organisations still need Digital Leads to guide them through the process of digital transformation 9 Death of the digital specialist?
  9. 9. 10 Director of Communications > Director of Content Director of Fundraising > Director of Engagement Director of Campaigns > Director of Impact Director of Programmes > Director of Effectiveness Or the death of traditional roles?
  10. 10. Thank you! @bubana digitalleaders.org.uk 11
  11. 11. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
  12. 12. 27 October 2016 London #charitydigital Digital conference

Branislava Milosevic, ‎independent digital strategist and consultant for the not-for-profit sector Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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