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Creative Social Strategies: More Than Just Facebook | Dallas Digital Summit 2013

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Casie Gillette
Casie Gillette

While Facebook has it's advantages, Twitter and Google+ can also play a role in your social media strategy.

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Forget Facebook: Using Twitter & Google+ To Drive Social • Dallas Digital Summit 2013 •
+CasieGillette Casie Gillette 2004   Director of Online Marketing casieg@gmail.com @casieg 8  Years   casiegillette.com casie gillette • @komarketing • @casieg • #DDSUM13
232 Million Active Monthly Users 300 Million Active Monthly Users 260 Million Registered Users casie gillette • @komarketing • @casieg • #DDSUM13
casie gillette • @komarketing • @casieg • #DDSUM13
Twitter Act Human Less Crazy Fast-Paced Searches Bing Search Ease of Use casie gillette • @komarketing • @casieg • #DDSUM13
Search Brand Building Press & Mentions casie gillette • @komarketing • @casieg • #DDSUM13
Case Study casie gillette • @komarketing • @casieg • #DDSUM13
Case Study casie gillette • @komarketing • @casieg • #DDSUM13
What do we already know? Analytics Data Paid Data Audience casie gillette • @komarketing • @casieg • #DDSUM13
Finding Our Community casie gillette • @komarketing • @casieg • #DDSUM13
Where They Participate Who They Engage Influential Topics casie gillette • @komarketing • @casieg • #DDSUM13
casie gillette • @komarketing • @casieg • #DDSUM13
casie gillette • @komarketing • @casieg • #DDSUM13
casie gillette • @komarketing • @casieg • #DDSUM13
“The fact that so many journalists are on Twitter has made Twitter incredibly professionally valuable to journalists.” Ezra Klein Washington Post 11/11/13 casie gillette • @komarketing • @casieg • #DDSUM13
Reporter Lists Industry Blog Authors @HelpaReporter casie gillette • @komarketing • @casieg • #DDSUM13
casie gillette • @komarketing • @casieg • #DDSUM13
FOR GOOD ONLY casie gillette • @komarketing • @casieg • #DDSUM13
Tool Alert! Cita%on  Labs  /  BuzzStream   •  h5p://tools.cita%onlabs.com/gate.way     •  h5p://tools.buzzstream.com/link-­‐building-­‐ email-­‐research   casie gillette • @komarketing • @casieg • #DDSUM13
Rapportive casie gillette • @komarketing • @casieg • #DDSUM13
Use a CRM casie gillette • @komarketing • @casieg • #DDSUM13
casie gillette • @komarketing • @casieg • #DDSUM13
Your Name Here casie gillette • @komarketing • @casieg • #DDSUM13
Total Searches Brand Searches Total Links Social Data casie gillette • @komarketing • @casieg • #DDSUM13
Total Searches casie gillette • @komarketing • @casieg • #DDSUM13
Brand Searches casie gillette • @komarketing • @casieg • #DDSUM13
Link Growth casie gillette • @komarketing • @casieg • #DDSUM13
Twitter Growth Year  2   Year  3   Year  4   casie gillette • @komarketing • @casieg • #DDSUM13
Integrate Your Data Find Your Community Be a Human Measure & Improve casie gillette • @komarketing • @casieg • #DDSUM13
Google+ casie gillette • @komarketing • @casieg • #DDSUM13
Google+ casie gillette • @komarketing • @casieg • #DDSUM13
Google+ casie gillette • @komarketing • @casieg • #DDSUM13
Google+ casie gillette • @komarketing • @casieg • #DDSUM13
Why It Matters casie gillette • @komarketing • @casieg • #DDSUM13
Why It Matters casie gillette • @komarketing • @casieg • #DDSUM13
How? Communities Circles Images casie gillette • @komarketing • @casieg • #DDSUM13
Communities Relevant Active Follow the Rules casie gillette • @komarketing • @casieg • #DDSUM13
Circles By Publication By Interest By Group casie gillette • @komarketing • @casieg • #DDSUM13
Circles casie gillette • @komarketing • @casieg • #DDSUM13
Circles casie gillette • @komarketing • @casieg • #DDSUM13
Circles casie gillette • @komarketing • @casieg • #DDSUM13
Ripples casie gillette • @komarketing • @casieg • #DDSUM13
Tools & Sources h5p://www.usatoday.com/story/tech/2013/10/29/google-­‐plus/3296017/   h5p://www.washingtonpost.com/blogs/wonkblog/wp/2013/11/11/why-­‐do-­‐journalists-­‐ prefer-­‐twi5er-­‐to-­‐facebook/   h5p://www.rappor%ve.com/   h5p://tools.buzzstream.com/link-­‐building-­‐email-­‐research   h5p://followerwonk.com/   h5p://www.blindfiveyearold.com/ripples-­‐bookmarklet   h5p://cita%onlabs.com/tools/   h5p://www.topsy.com/   h5p://www.socialmen%on.com/   casie gillette • @komarketing • @casieg • #DDSUM13
Thanks! KomarketingAssociates.com/blog +CasieGillette casiegillette.com casieg@gmail.com @casieg casie gillette • @komarketing • @casieg • #DDSUM13

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