2. • Founded by – King Camp Gillette in 1901
• Owned by – Procter & Gamble (P&G)
• Previous owner – The Gillette Company
• Marketing – Worldwide
• Country – India, United States
• Industry –Fashion & Personal care
• Slogan –“The Best A Man Can Get”
3. PRODUCTS
Personal & Oral Hygiene
Razors
Shaving Gels
Deodorants
Body Wash
Skin Care
Hair Care
4. BRAND HIGHLIGHTS
First in INDIA to introduce gel in tubes.
Running since 110 years (1901-2011).
Global Leader in male Toiletries products.
Over 1 Billion men start their day with Gillette.
Manufacturing operations located in 23 countries.
Distribution in 200+ countries.
10. Promotional Activities
Gillette India Limited tie up with Rediff-on-the-net
e-commerce to market its product.
Tie up with the ZAPAK for the India Gaming
Championship 2009 for Mach3 turbo promotion.
Endorsed by eminent sports personalities
Used sports as a major promotional vehicles
15. “The Best A Man Can Get’’ Campaign
2004
strong, product-focused
campaign for MACH3Turbo
and other male shaving
products.
Successfully promoted
campaign & increased 15%
sales for the year.
16. “Bend it with Beckham” Campaign
April, May 2005
largest consumer promotion campaign
for Gillette across the Middle
East, Africa and Europe
achieved impressive business results
20% increase in volume sales through
April and May 2005 across the three
premium Gillette products.
17. “Gillette Razor Zamboni Ad” Campaign
April 2009
Gillette razors
attached to
Zamboni Ice
Resurfacer
machines
seeming the
razors
were giving a
Smoother
shave
to the ice.
18. “The Moment” Campaign
2009-11
It’s a Global Brand marketing
campaign
modernized version of
“The Best A Man Can Get,”
campaign .
Featured with Sports stars namely
Tiger Woods, Roger Federer and
Derek Jeter in Ads & Promotions.
21. COMPANY SWOT ANALYSIS
Strengths Weaknesses
Market Leader Long Development Cycles
Strong Brand Image Relatively Static Market Growth
Aggressive Advertising High costs of products
Quality & Innovation Expensive Brand Maintenance
Portfolio Range
Consumer Brand
New Competitors
Demand for High Quality
Increasing Buyer Power
New Production -
Growth in Substitutes
Technology
Electric shaving technology
Expansion of Production
Economic Downturn
& Distribution
Opportunities Threats
22. Reason for choosing
As I use Gillette for my personal Hygiene
HYPOTHESIS
GILLETTE is the most renowned brand in
Shaving Product Market In India
CONCLUSION
GILLETTE remain as the market leader of Grooming
sector products for the future.