Gillette is a personal care company founded in 1901 that is now owned by Procter & Gamble. It is a global leader in male grooming products, particularly razors and blades, and has three core businesses: grooming, portable power, and oral care. Gillette markets products worldwide and has manufacturing operations in 23 countries. Some of its top brand ambassadors include Tiger Woods, Roger Federer, and David Beckham. Gillette has been running successful marketing campaigns for over 100 years focused on slogans like "The Best a Man Can Get" to promote its products and maintain its position as the leading brand in the shaving and grooming industry.

1. A.S.G.K. TEJA
DVC-28

2. • Founded by – King Camp Gillette in 1901
• Owned by – Procter & Gamble (P&G)
• Previous owner – The Gillette Company
• Marketing – Worldwide
• Country – India, United States
• Industry –Fashion & Personal care
• Slogan –“The Best A Man Can Get”

3. PRODUCTS
 Personal & Oral Hygiene
 Razors
 Shaving Gels
 Deodorants
 Body Wash
 Skin Care
 Hair Care

4. BRAND HIGHLIGHTS
 First in INDIA to introduce gel in tubes.
 Running since 110 years (1901-2011).
 Global Leader in male Toiletries products.
 Over 1 Billion men start their day with Gillette.
 Manufacturing operations located in 23 countries.
 Distribution in 200+ countries.

5. Three Core Businesses
Gillette is the undisputed global leader in:
 Grooming
 Portable Power
 Oral Care

6. Grooming Portable
Oral Care
Products power
Razors & Batteries Tooth
Blades Brush

7. BLADES & RAZORS SEGMENT
Grooming
Male & Female
Shaving Products Toiletries
Blades & Electric Pre-Shave Post-Shave Deodorants
Razors Shavers
Disposable Shaving Replacement
Razors Systems Blades

8. BRAND AMBASSDORS
*Tiger Woods * Roger Federer
American Golfer Model, Actor

9. BRAND AMBASSDORS
*David Beckham * Arjun Ram pal(2011)
Football player Indian model, Actor

10. Promotional Activities
 Gillette India Limited tie up with Rediff-on-the-net
e-commerce to market its product.
 Tie up with the ZAPAK for the India Gaming
Championship 2009 for Mach3 turbo promotion.
 Endorsed by eminent sports personalities
 Used sports as a major promotional vehicles

11. Gillette Venus Escalator
January 2011
an oversized
female leg
with the
Goal of saying
The smooth
Benefit of
Gillette
Venus

12. Gillette Holding

13. Print Ads (old)

14. CAMPAIGNS

15. “The Best A Man Can Get’’ Campaign
2004
 strong, product-focused
campaign for MACH3Turbo
and other male shaving
products.
 Successfully promoted
campaign & increased 15%
sales for the year.

16. “Bend it with Beckham” Campaign
April, May 2005
 largest consumer promotion campaign
for Gillette across the Middle
East, Africa and Europe
 achieved impressive business results
 20% increase in volume sales through
April and May 2005 across the three
premium Gillette products.

17. “Gillette Razor Zamboni Ad” Campaign
April 2009
Gillette razors
attached to
Zamboni Ice
Resurfacer
machines
seeming the
razors
were giving a
Smoother
shave
to the ice.

18. “The Moment” Campaign
2009-11
 It’s a Global Brand marketing
campaign
 modernized version of
“The Best A Man Can Get,”
campaign .
Featured with Sports stars namely
Tiger Woods, Roger Federer and
Derek Jeter in Ads & Promotions.

19. Competitive Brands
 Palmolive
 Old Spice
 Hindustan Lever Limited
 Godrej
 Axe
 Dettol

20. Television Sponsored Programs
 Drafted 3
 Gillette Soccer Saturday
 Fast Cars and Superstars

21. COMPANY SWOT ANALYSIS
Strengths Weaknesses
Market Leader Long Development Cycles
Strong Brand Image Relatively Static Market Growth
Aggressive Advertising High costs of products
Quality & Innovation Expensive Brand Maintenance
Portfolio Range
Consumer Brand
New Competitors
Demand for High Quality
Increasing Buyer Power
New Production -
Growth in Substitutes
Technology
Electric shaving technology
Expansion of Production
Economic Downturn
& Distribution
Opportunities Threats

22. Reason for choosing
As I use Gillette for my personal Hygiene
HYPOTHESIS
GILLETTE is the most renowned brand in
Shaving Product Market In India
CONCLUSION
GILLETTE remain as the market leader of Grooming
sector products for the future.

23. THANK YOU