Easy Marketing Hacks for Channel Partners (Like You!) Part 2: How to Win on the Web - Today and in 2017

619.573.6377 | gimmemojo.com | @mojomktg619.573.6377 | gimmemojo.com | @mojomktg

619.573.6377 | gimmemojo.com | @mojomktg
WELCOME!
Last week: Master the Basics:
Simple Tips for Budgeting, Branding
& Messaging
Today: How You Can Win on the
Web – Today and in 2017
Next week: Lead Gen 101: The
Anatomy of a Wildly Successful
Marketing Campaign

V
WHO IS MOJO?
V
Telecom, IT, and
Cloud Only
Have helped dozens
of carriers, agents and
VARs improve their
revenues and branding.
We have
LOTS of data
on what works

WHO’S WORKING THEIR MOJO?

Angela Leavitt
Founder & Chief Mojo-Making Officer
15+ years of sales & marketing
9 years in Channel marketing
Speaker of Channel Partners, ITExpo,
CompTel
Justine Dolorfino
Digital Strategist
• Built first website at age 9
• 6 years digital & social marketing
• 2 years in telecom marketing
Today’s Presenters

HOUSEKEEPING
Save questions for the end.
– Put them in the “Questions” box. We will answer
them all!
Do you tweet? Use #EasyMktgHacks
– You can also tag us with @MojoMktg
Want the slides? Great!
– Send your feedback to info@gimmemojo.com

Things are Changing
Smartphone Apps
– Beautiful
Sneaky
Telecom Agents ;)

Things are Changing
Search Engines
Smarter
People Getting
Smarter

Trends
(The Data Does NOT Lie)
Searches for
“Telecom Consultant”
Searches for
“Cloud Consultant”
www.google.com/trends

State of the Telecom Industry
Creative Destruction
Some getting left behind
Outsourcing IT
(Healthcare Laws)
Image is everything

Story of the Telecom
Agent who lost
his chance at a
“Big Fish”

LEAKY?
IS YOUR
WEBSITE

YOU’LL DISCOVER
6 Ways to
Verify Leakiness
with Numbers
7 Ways Your
Website May
be Leaky
7 Ways
to Fix
the Leaks

Google survey of C-level
execs showing 73% of
them research online
every day.
YOUR PROSPECTS RESEARCH ONLINE
THEY DON’T DELEGATE RESEARCH

WHAT ARE THEY LOOKING FOR?
You’ve got less than 10 seconds to answer these questions.
Answers to their questions
In other words…Can I TRUST you?
A reliable, knowledgeable partner

V
V
THE MATH: WHAT’S A “LEAK” WORTH?
$
1 per month
(lost or gained)
at $1K MRR
6 Months Rule of 72s
$
$

Over 3 years, these 6
customers cost you $165,000
Not counting the other customers
over that 3-year period (now
you’re talking millions)
+/- 50% Still HUGE
numbers
THE MATH: WHAT’S A “LEAK” WORTH?

The Good News
It’s Not Your Fault
You’re running your businesses
Lots of BS info out there
No time
Simple improvements can make big changes
“Small hinges move big doors”
01
02
03

SEVEN POTENTIAL
WEBSITE LEAKS

Study of more than 2,000
U.S. adults revealed that 35%
of U.S. consumers have
totally disengaged from any
purchases with a small
business after discovering
they have a poor quality
website.
OUTDATED DESIGN
LEAK #1

POOR MESSAGING
LEAK #2
I don’t get what you do.
I don’t see how you can
help me.
I don’t know if you “get”
me.

LACK OF/CONFUSING CTA
LEAK #3

Lack of…
Testimonials
Case Studies
Other “Social Proof”
“Borrowed” Logos
– Awards
– Partners
– BBB
Leads to…
You look small/unstable.
I don’t recognize anything
here.
I don’t see that you have
“fans.”
You are the “empty
restaurant.”
LACK OF TRUST BUILDERS
LEAK #4

TRUST INHIBITORS
LEAK #5

doesn't know what to do with you!
POOR SEO STRATEGY
LEAK #6
Title tags
Keywords
Meta descriptions
Speedy page loads
Research and strategy
Mobile responsiveness
Lack of…

Blogs Articles
Consumer
Guides
White
Papers
Case
Studies
Videos
Infographics News Podcasts
How do
C-levels
research?
WEAK CONTENT STRATEGY
LEAK #7

HOW TO FIND YOUR
WEBSITE’S LEAKS

TOTAL & UNIQUE VISITS
STAT #1

Who got to your site and left
without looking around?
We want this number to
DECREASE.
BOUNCE RATE
STAT #2

A higher number indicates
your site has the “right stuff.”
INCREASE.
TOTAL & AVERAGE PAGE VIEWS
STAT #3

TIME ON SITE
STAT #4
The more time spent on
your site, the more you’re
building that relationship.
INCREASE.

We want this number to INCREASE.
CONVERSIONS
STAT #5
Conversions can be:
Lead forms
Blog subscriptions
Newsletter sign-ups
White paper downloads

EXIT PAGES
STAT #6

HOW TO FIX YOUR
LEAKY WEBSITE

Big
Pictures
Home
pages:
Longer,
less text,
more
images.
Rotating images don't
perform as well as
static images.
CURRENT MOBILE FRIENDLY DESIGN
FIX #1
Images:
Remember
benefits.
Clear,
simple
message.

CURRENT MOBILE FRIENDLY DESIGN
FIX #1

Current Design Trends
FIX #1
Tiles
Icons
More imagery
Larger Footers

Benefits: What are the three benefits you bring your client?
Probably a variation of…
Say it. On your homepage.
CUSTOMER-CENTRIC MESSAGING
FIX #2
Greater
Efficiency
Scalability Save
Money
Reduce
Risk
Save
Time

CUSTOMER-CENTRIC MESSAGING
FIX #2
Unique Selling Proposition: What makes you unique in the
marketplace?
If you don’t have something, start coming up with it now.
Three words are the strongest: Biggest, Only, and First.
These words are popular, but not as strong: Best, Leading,
Most, etc.
Say it. On your homepage.

24 Flavors
3% Purchase Rate
6 Flavors
30% Purchase Rate
ONE CLEAR CALL TO ACTION
FIX #3

FIX #3

On every single page. Tell people what to do.
FIX #3

On every single page. Build trust.
Patrick Wefers, Infinium Communications
“Mojo Marketing spent a lot of time to understand my business and found a simple elegant
way to convey that on my website. I couldn‘t be more happy. Mojo really helped me get a
professional image. I would recommend Mojo Marketing to anyone in our industry who
is trying to improve their visibility, better their image, or drive additional revenues to
their business.”
TRUST BUILDERS…EVERYWHERE
FIX #4

Title Tag
SEO-TITLE TAGS & META DESCRIPTIONS
FIX #5
We're #1 (yay )

60 characters
Determine a focus keyword for each page
GoDaddy (or your hosting company)
can walk you through it in 5 minutes
Add in your city to be more targeted
Example:
“COMPANY NAME | SD WAN | Seattle”
SEO-TITLE TAGS & META DESCRIPTIONS
FIX #5

Faster loading sites show up above slower ones. See
yours here:
https://developers.google.com/speed/pagespeed/insights
If it’s less than 80%, get your web people to fix the problems
outlined in the link above.
SEO-PAGE LOAD SPEED
FIX #5

UP YOUR CONTENT GAME
FIX #6
Blogs Articles
Consumer
Guides
White
Papers
Case
Studies
Videos
Infographics News Podcasts
How do
C-levels
research?

Conversion Form Tracking
FIX #7

Big Header Image
Customer-centric
messaging
Trust Builders
USP &
CTA

Tiles
Icons
Trust
Builders
Customer-
centric
messaging

CTA
Customer-
centric
messaging

Large
Footer
Content

SUMMARY
Check your stats to
see where your
leaks are.
Fix the leaks!
Then, drive traffic
to that site.
QUESTIONS?

THERE’S MORE
WHERE THIS
CAME FROM!
Part 3: Lead Gen 101: The Anatomy
of a Wildly Successful Marketing
Campaign
JOIN US!

angela@GimmeMojo.com @MojoMktg Linkedin.com/in/angelaleavitt
Want these slides?
Send feedback to info@gimmemojo.com

Easy Marketing Hacks for Channel Partners (Like You!) Part 2: How to Win on the Web - Today and in 2017

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