This document discusses increasing the impact of scientific research through open access and public engagement. It notes that taxpayers fund billions for scientific research but the public doesn't always have access to the results. Making research openly available online allows others to build on the ideas and findings, increasing impact. The document encourages scientists to share their work openly, engage with the public, and build their professional networks to maximize the influence of their research.

1. Science in Society

2. f or?
Science in Society

3. Science in Society
w ith

4. You are free to:
Copy, share, adapt, or re-mix;
Photograph, film, or broadcast;
Blog, live-blog, or post video of;
This presentation. Provided that:
You attribute the work to its author
and respect the rights and licenses
associated with its components.

5. http://twitter.com/CameronNeylon/status/2325135458

6. http://twitter.com/hooHar/statuses/2325316519

7. http://twitter.com/larsjuhljensen/statuses/2315036730

8. ...so do great things right?

9. But what are the risks...?

10. If a million postdocs
repeat a few million
experiments…
http://flickr.com/photos/heymans/480396810/

11. And 25% of those
don’t work…
http://flickr.com/photos/cliche/120070310/

12. …how much taxpayer’s
money is that?
http://flickr.com/photos/luismimunoznajar/2093185804/

13. more science funding...?

14. ...or another hospital?
http://www.flickr.com/photos/27337026@N03/3088172200 CC-BY

15. UK scientists spend £12B
of the taxpayer’s money
http://www.flickr.com/photos/joeshlabotnik/2143212474 CC-BY

16. ...and government expects a
return on that investment...

17. .....personal risks
http://www.flickr.com/photos/sharif/2435403527/ CC-BY

18. ...failure

19. ...stress
http://www.flickr.com/photos/stuartpilbrow/3345896050 CC-BY-SA

20. Everyone wants the same thing.

21. Maximum impact...
http://www.flickr.com/photos/amardilo/3231427553 CC-BY

22. ...for minimum effort
http://www.flickr.com/photos/cane_rosso/2166990212 CC-BY

23. How do you maximise
efficiency in generating
impact for your research?

24. What is...
ttp://www.flickr.com/photos/schnurrbart/43568532/ CC-BY-SA ...?

25. Too much to read...
http://www.flickr.com/photos/orinrobertjohn/2188277801 CC-BY

26. ...making the right connections
http://www.flickr.com/photos/mararie/3313582639/ CC-BY-SA

27. In the last five years...?
http://flickr.com/photos/stewart/461099066/ CC-BY

28. ...in the past 24 hours?

29. http://twitter.com/lostmoya/statuses/2314980897

37. http://is.gd/thMB

38. http://is.gd/thMB

39. Open record...
http://onschallenge.wikispaces.com/Exp026

40. ...free services...anyone
can participate....
http://tinyurl.com/ons-challenge-spreadsheet

41. ...and people do, bringing
new skills and ideas
http://oru.edu/cccda/sl/descriptorspace/ds.php

42. http://oru.edu/cccda/sl/descriptorspace/ds.php

43. http://slurl.com/secondlife/Drexel/165/178/24

44. The Polymath Project

45. 27 January 2009
http://gowers.wordpress.com/

46. 27 January 2009
February 1 2009
http://gowers.wordpress.com/

47. 27 January 2009
February 1 2009
March 10 2009
http://gowers.wordpress.com/

48. http://twitter.com/EvoMRI/statuses/2316110674

49. http://friendfeed.com

50. http://tinyurl.com/dku869

52. Pay it forward...

53. ...build your network

54. What about the public?

55. “...I worked at a 300-person nonprofit research
institute with a small library. So there I was—a
scientist and a taxpayer—desperate to read the
results of work that I helped pay for...And yet either
I could not get the papers or I had to pay to read
them without knowing if they would be helpful...”
Eisen JA (2008) PLoS Biology 2.0. PLoS Biol 6(2): e48

56. http://reddit.com/top 10:46 GMT 27/1/09

57. Public engagement...?
http://www.flickr.com/photos/danielmorris/271592974/ CC-BY-SA

58. http://www.flickr.com/photos/rbowen/2261256961/
What if she wasn’t just looking?

59. Not just papers, but ideas, web
pages, data, materials, software

61. And if the cited objects are
not open and available?

63. Research impact
=
Google PageRank

64. High PageRank
=
Wired into the
network

65. =

66. Available

67. You can follow...

68. ...or lead

69. http://twitter.com/kjhaxton/statuses/2315252690

70. Enormous challenges...

71. Problems...
http://www.flickr.com/photos/wili/1999071010 CC-BY

72. ...opportunities
http://www.flickr.com/photos/traveleden/3172237692 CC-BY

73. Make your work available

74. Let others build...

75. ...to increase your impact

76. Be clear..and in context

77. You are free to:
Copy, share, adapt, or re-mix;
Photograph, film, or broadcast;
Blog, live-blog, or post video of;
This presentation. Provided that:
You attribute the work to its author
and respect the rights and licenses
associated with its components.

78. Build your network...

79. ...its your most valuable asset

80. http://twitter.com/lorddrayson/statuses/2346918193