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What has the public
              ever done for us?



 Cameron Neylon - BioGeeks Tech Meet - London - 18 June 2010

http://www.flickr.com/photos/untitlism/22800371 CC-BY
Disclaimer...

The opinions expressed in this talk are
the personal views of the speaker
given as a private citizen and should
not under any circumstances be taken
as indicative of STFC, RCUK, or UK
government policy or of any current or
past discussions of future policy....
@communicating Plausible         Accuracy PIERRE LINDENBAUM Mummi Thorissson
      John   Fabiana Kubke Richard Grant             Pedro Beltrao
            Neil Saunders Steve Wilson @gnat Branwen Hide   Simon Coles
    Dupuis Simon Philips Pawel Szcsesny Paul Miller
     Tony Hey Jeremy Frey Nico Adams Richard Akerman Cavalli  Gabriel
 JonMat Todd Stephen BrennerTim O’Reilly                               Noel Gorelick
                                                     Dave de Roure Rich Apodaca
Udell ISIS LSS Group Jeremiah Faith Jean-Claude Bradley
                                                                  Nicholas Cole
        Michael Barton JOHN WILLINSKY Phil Lord Victoria	
  Stodden Martyn Bull
Gilles Friedmann
        Stephen Friend David CrottyClay Shirky @t              John Cumbers
       Bora Chris Leonard Grace BaynesEva Amsen Egon	
  Willighagen Mark Borkum
             Brian Kelly Tony Williams Dan Hagon Maxine Clarke Andrew Milsted
     Zivkovic Mitch Koch Lab Michael Nielsen
     Josh Sommers                                     Martin Fenner Steph Hannon
    Ant Beck WaldropGreg Wilson Brian Matthews Leigh Dodds Bill Hooker
              Glyn Moody Yaroslav Nikolaev Jenny Rohn Rafael Sidi Lee Smolin
           Frank NormanRicardo Vidal Iain Emsley Paulo Nuin Ariel Waldmann
        Timo HannayKen Shankland Lorie LeJeune
                                                         Jonathan Gray PT Sefton
   Microsoft STFC Deepak Singh Shirley Wu ISIS Computing Group Helen Berman
  Andrew Peter Binfield Benjamin Good Dorothea Salo Liz Lyons PLoS
Kasarskis Jen Dodd Lee Dirks Peter Murray-Rust Richard Akerman
         Carole Goble Jon Eisen Jenny Hale Lakshmi Shastry Steve Koch NPG Ben Goldacre
            Chad OrzelBill Flanagan Jon Tansley Michael Eisen Matt Wood
   SciFoo
   2008/9
             Friendfeed Hope Leman Rufus Pollock Victor HenningGoogle Björn Brembs
                Jo BadgeAllyson Lister Lisa Green TIM HUBBARD Rebecca Goulding
  campers Euan Adie John Andy Powell Harry Collins Gavin Bell Jim Downing
      Matt Johnson Wilbanks Mike Ellis DUNCAN HULL Garret Lisi Jamie McQuay
      ALAN CANN Catherine Jones Andrew Farke Gavin Baker Peter Suber
   Sabine HossenfelderFlickr The BioGangKevin KellyPaul Walk
                                    Arfon Smith
            Kaitlin Thaney Richard Curry Atilla Csordas Ian Mulvany
Preface:
http://bit.ly/cJCDi0
Why do we do science?
Why do they pay?
Why do they pay?




http://www.flickr.com/photos/mararie/3313582639/ CC-BY-SA
Why do they pay?
        w e



http://www.flickr.com/photos/mararie/3313582639/ CC-BY-SA
Cures...




http://www.flickr.com/photos/59334544@N00/2322167178
Prestige...



http://www.flickr.com/photos/natematias/310642831 CC-BY-SA
http://www.flickr.com/photos/penmachine/2109311458/
                                                     ...excitement
Why do I do it?
Mortgage...



http://www.flickr.com/photos/joeshlabotnik/2143212474 CC-BY
...curiosity...


http://www.flickr.com/photos/emiliodelprado/225161313
Fun!




http://www.flickr.com/photos/wwworks/2908834853
This is a privilege.
Not a right.
What has the public ever done for us...?
My aim is to...
Maximise (positive) impact




http://www.flickr.com/photos/amardilo/3231427553 CC-BY
...through my work or
through enabling others.
What is impact?




http://www.flickr.com/photos/valeriebb/2248744703
and how do
                                                     you measure it?




http://www.flickr.com/photos/pinksherbet/3209939998
I don’t have a good answer...




http://www.flickr.com/photos/mattymatt/3017263513
But at least focus on...
http://www.flickr.com/photos/jamescridland/3947254236
I work mainly on technique
development and enabling
       technologies
I aim to maximise the ability
of people to (re-)use my work
http://flickr.com/photos/virtualsugar/316200555/ CC-BY
What has the public ever done for us...?
Open data...




http://www.flickr.com/photos/jwyg/4528443760/ CC-BY-SA
What has the public ever done for us...?
What has the public ever done for us...?
Open process...
Open materials



http://www.flickr.com/photos/24801682@N08/2957964645 CC-BY
Optimise for....




http://www.flickr.com/photos/tomarthur/3593729997
....not this



http://www.flickr.com/photos/vrogy/514733529
...at least that’s the aim...
What about papers...
 or peer review?




http://flickr.com/photos/nicmcphee/2756494307/ CC_BY
“Publication in traditional
journals represents the state
   of the art for scientific
     communication...”
“...if you are using 17th
  century technology”

      Michael Nielsen
£25B on publication?
         £2B on peer review?



http://www.rin.ac.uk
The web makes publishing easy
Text



...data, documents, media...
Publishing (broadcasting) is easy
...real engagement is harder
http://www.flickr.com/photos/missrogue/107787363
http://www.flickr.com/photos/tranchis/3708549622
                                                  Less of this...
...more of this...




http://www.flickr.com/photos/wwworks/4637981216 CC-BY
http://www.flickr.com/photos/flavinsky/3410980137 CC-BY
http://www.flickr.com/photos/jamescridland/613445810 CC-BY



                                       ...we are the public...
...but...
What has the public ever done for us...?
21C rate of information...




http://www.flickr.com/photos/dylanroscover/3450505729 CC-BY-SA
...with 19C
                                                filter systems



http://www.flickr.com/photos/daveyll/332723930
http://www.flickr.com/photos/mgifford/3558463424 CC-BY-SA
Find a balance...

http://www.flickr.com/photos/what_i_see/2790184219 CC-BY
...build the right tools




http://www.flickr.com/photos/wheatfields/3408358703 CC-BY
Maximise the return on
the public investment
Maximising impact
=
Maximising (real) engagement
What has the public ever done for us...?
Let’s assume...
we can communicate and engage...
http://www.flickr.com/photos/yourdon/3088582622
Will we want to?




http://www.flickr.com/photos/66164549@N00/2162663143
http://www.flickr.com/photos/biscuitsmlp/2247299538 CC-BY-SA
Because every time a
permanent job is advertised...
http://www.flickr.com/photos/t3rmin4t0r/3947963283 CC-BY
The one with the
                                       most Nature papers
                                         gets to mate...




http://www.flickr.com/photos/t3rmin4t0r/3947963283 CC-BY
None of this will get you a job
 or funding...at least not yet.
and the consequences...




http://www.flickr.com/photos/erix/27946743 CC-BY
...so who’s going first then?

http://www.flickr.com/photos/divemasterking2000/3827673841
We need the right incentives...
http://www.flickr.com/photos/daquellamanera/3238300837 CC-BY
Value use
and re-use...



http://www.flickr.com/photos/frozenchipmunk/197591546 CC-BY
...rather than



http://www.flickr.com/photos/klausnahr/4437823757 CC-BY-SA
But that has to come
from the top...



http://www.flickr.com/photos/tonythemisfit/3033524024 CC-BY
What has the public ever done for us...?
If we get this right...




http://www.flickr.com/photos/davidcjones/1422043515
What has the public ever done for us...?
What has the public ever done for us...?
Hundreds of thousands...
...of champions and advocates...
...and contributors
And if we get it wrong...?




http://www.flickr.com/photos/phobia/2308371224 CC-BY-SA
What has the public ever done for us...?
But this is the media’s fault!




http://www.flickr.com/photos/secretlondon/3104523439 CC-BY-SA




         Nothing to do with us right?
Consider the following...


http://www.flickr.com/photos/jakecaptive/3205277810/ CC-BY
“It’s too much work to make
  the information available”

“I don’t want it to get into the
 hands of people who might
misuse or misunderstand it”

 “Properly qualified experts
  need to look over it first.”
“It’s too much work to make
  the information available”
From a sc i e ntist?
“I don’t want it to get into the
 hands of people who might
misuse or misunderstand it”

 “Properly qualified experts
  need to look over it first.”
“It’s too much work to make
    the information available”

 “I don’t want it to get into the
  hands of people who might
 misuse or misunderstand it”
From a po li t i cian?
  “Properly qualified experts
   need to look over it first.”
“It’s too much work to make
    the information available”
From the CEO of BP
                  ?
 “I don’t want it to get into the
  hands of people who might
 misuse or misunderstand it”

  “Properly qualified experts
   need to look over it first.”
You expect government
 information to be free.
You expect public health
 information to be free.
You expect company
information to be free.
What made you think your
science was any different?
What has the public ever done for us...?
We need to maximise impact...




http://www.flickr.com/photos/meesterdickey/2581274092 CC-BY
http://www.flickr.com/photos/tracy_olson/61056391 CC-BY-SA



                   ...and return on investment
Real public engagement
  can help with this...
Less of this...




http://www.flickr.com/photos/ehnmark/463965443
...more of this

http://www.flickr.com/photos/chadmiller/2740551034
...and a lot less                               of this




http://www.flickr.com/photos/tammra/283690669/
If we’re not willing to
optimize our systems
of communication....
...away from scoring points and
                 towards being useful



http://www.flickr.com/photos/jmrosenfeld/3336899689 CC-BY
If we’re not leveraging
the web to get the widest
     possible range of
      contributions...
...then we are headed
 for serious trouble




http://www.flickr.com/photos/misserion/2275742553 CC-BY
The argument won’t be whether
science budgets go up or down...
http://www.flickr.com/photos/joeshlabotnik/2384490016 CC-BY
...but whether there is one
And to be honest...
...its not clear to me that
    we will deserve one
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