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A history of cupcakes

A history of cupcakes

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Cupcakes Cupcakes Presentation Transcript

  • A short history in America’s little sweetheartThe Cupcake
    By: Brianna Davis
  • What is your fondest memory of a birthday party?
    Birthday Party
  • Just how popular are cupcakes?
    According to the #1 cupcake blog (Yes they have their own blog) the “Cupcakery” in Georgetown DC sold 275,000 cupcakes last year
    Half a billion Hostess cupcakes are consumed every year in America
  • Cupcakeries have hit the nation by storm
    Cake Fetish Cupcakes
    Magnolia Bakery
    Charm City Cupcakes
    Love at First Bite
    Georgetown Cupcake
    “That’s right, The Washington Post’s Cupcake Wars pitted Hello Cupcake against Georgetown Cupcake”
  • How did cupcakes even come to be?
    “Cooking Resources” stated that the first appearance of cupcakes arrived between 1790 and 1800
    In these times resources were too scarce to waste so any left over batter was used to create small portion cakes
    The first recipe referring to a “cupcake” was published in 1826 in an American cookbook
    Hostess Cupcakes emerged on the scene in 1919 once muffin tins had been invented
    They quickly became a school time favorite for kids of all ages
  • So why are they called cupcakes?
    The left over batter was put into small muffin or ramekin cups in order to bake in hearth ovens
    Cakes baked in regular pans took hours to cook in the hearth kitchens
    Dividing the batter into small cups and baking several at a time decreased the cooking time
    Cupcakes referred to the measuring system used in order to make the batter
    The measuring system for baking changed over from weighing ingredients to using the metric system in the 19th century
    Common cupcake recipes called for things such as “1 cup flour, 1 cup milk, 2 cups sugar, 1 cup butter”
  • So how did this little treat become so popular?
    Sex and the City
    Magnolia Bakery in Greenwich Village is credited with spurring on the cupcake craze of 1990 when it was featured in a 30 second clip on an episode of “Sex and The City”.
    Within a week this small bakery exploded and became nationally renowned.
  • Reason 1: Cupcakes have an amazing nostalgic quality that reminds consumers of their childhood
    Brings back the memories of icing, the sweet smell of the fresh baked treats, and the colorful sprinkles
    Reason 2: People in today’s society love anything mini
    Take for instance the “Mini cooper” or “mini oreo bites”
    The size makes cupcakes much more portable for a society on the go
  • Reason 3: Cupcakes fit into today’s schema of calorie conscious and economically mindful individuals
    Calorie wise, cupcakes constitute as a single serving and allow people to feel they are partaking in the perfect indulgence
    An average cupcake ranges between $0.95 and $2.50, cheaper than a morning cup of joe
  • Just how far has this fad gone?
    Not only have cupcakeries become increasing popular but now there are cupcake bars, and brides are replacing traditional cakes for towers of cupcakes
    Cupcakes have made a huge comeback and continue to be a growing trend.
    In combination to the small place they have held in our heart, cupcakes have leapt in popularity as a trendy treat that got a facelift
  • Bibliography 
    Alipio, Amy. “Sweet! 25 Cupcakeries We Love.” National Geographic Traveler. February 2009. <http://traveler.nationalgeographic.com/valentines-day/cupcakes-text>.
     
    Bussel, Rachel Kramer. Stephens, Nichelle. “The Cupcake Bar- Cary, NC.” Cupcakestake the cake.
    < http://cupcakestakethecake.blogspot.com/2008/11/austins-cupcake-bar.html>.
    Martin, Katherine “Customers go cuckoo for cupcakes.” Modern Baking. June 19, 2006.
    < http://modern-baking.com/bakery_management/mb_imp_13256/>.
     
    Moderndomestic Associated Press. “Washington Post Cupcake Wars: Epic Georgetown Cupcake vs. Hello Cupcake Battle.” ModerndomesticOctober 13, 2008.<http://www.moderndomestic.com/
    2008/10/washington-post-cupcake-wars-epic-georgetown-cupcake-vs-hello-cupcake-battle/?replytocom=202>.
    Montalto, Katherine. “A Brief History of The Humble Cupcake.” Suite101. Sept. 23, 2009.
    <http://cookingresources.suite101.com/article.cfm/a_brief_history_of_the_humble_cupcake>.