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A history of cupcakes

Published in: Education


  1. 1. A short history in America’s little sweetheartThe Cupcake<br />By: Brianna Davis<br />
  2. 2. What is your fondest memory of a birthday party?<br />Birthday Party<br />
  3. 3. Just how popular are cupcakes?<br />According to the #1 cupcake blog (Yes they have their own blog) the “Cupcakery” in Georgetown DC sold 275,000 cupcakes last year<br />Half a billion Hostess cupcakes are consumed every year in America<br />
  4. 4. Cupcakeries have hit the nation by storm<br />Cake Fetish Cupcakes<br />Magnolia Bakery<br />Charm City Cupcakes<br />Love at First Bite<br />Georgetown Cupcake<br />“That’s right, The Washington Post’s Cupcake Wars pitted Hello Cupcake against Georgetown Cupcake”<br />
  5. 5. How did cupcakes even come to be?<br />“Cooking Resources” stated that the first appearance of cupcakes arrived between 1790 and 1800<br />In these times resources were too scarce to waste so any left over batter was used to create small portion cakes<br />The first recipe referring to a “cupcake” was published in 1826 in an American cookbook<br />Hostess Cupcakes emerged on the scene in 1919 once muffin tins had been invented<br />They quickly became a school time favorite for kids of all ages<br />
  6. 6. So why are they called cupcakes?<br />The left over batter was put into small muffin or ramekin cups in order to bake in hearth ovens<br />Cakes baked in regular pans took hours to cook in the hearth kitchens<br />Dividing the batter into small cups and baking several at a time decreased the cooking time<br />Cupcakes referred to the measuring system used in order to make the batter<br />The measuring system for baking changed over from weighing ingredients to using the metric system in the 19th century<br />Common cupcake recipes called for things such as “1 cup flour, 1 cup milk, 2 cups sugar, 1 cup butter”<br />
  7. 7. So how did this little treat become so popular?<br />Sex and the City<br />Magnolia Bakery in Greenwich Village is credited with spurring on the cupcake craze of 1990 when it was featured in a 30 second clip on an episode of “Sex and The City”.<br /> Within a week this small bakery exploded and became nationally renowned.<br />
  8. 8. Reason 1: Cupcakes have an amazing nostalgic quality that reminds consumers of their childhood<br />Brings back the memories of icing, the sweet smell of the fresh baked treats, and the colorful sprinkles<br />Reason 2: People in today’s society love anything mini<br />Take for instance the “Mini cooper” or “mini oreo bites”<br />The size makes cupcakes much more portable for a society on the go<br />
  9. 9. Reason 3: Cupcakes fit into today’s schema of calorie conscious and economically mindful individuals<br />Calorie wise, cupcakes constitute as a single serving and allow people to feel they are partaking in the perfect indulgence<br />An average cupcake ranges between $0.95 and $2.50, cheaper than a morning cup of joe<br />
  10. 10. Just how far has this fad gone?<br />Not only have cupcakeries become increasing popular but now there are cupcake bars, and brides are replacing traditional cakes for towers of cupcakes<br />Cupcakes have made a huge comeback and continue to be a growing trend.<br />In combination to the small place they have held in our heart, cupcakes have leapt in popularity as a trendy treat that got a facelift<br />
  11. 11. Bibliography <br />Alipio, Amy. “Sweet! 25 Cupcakeries We Love.” National Geographic Traveler. February 2009. <>. <br /> <br />Bussel, Rachel Kramer. Stephens, Nichelle. “The Cupcake Bar- Cary, NC.” Cupcakestake the cake.<br /> <>.<br />Martin, Katherine “Customers go cuckoo for cupcakes.” Modern Baking. June 19, 2006. <br /> <>.<br /> <br />Moderndomestic Associated Press. “Washington Post Cupcake Wars: Epic Georgetown Cupcake vs. Hello Cupcake Battle.” ModerndomesticOctober 13, 2008.<<br />2008/10/washington-post-cupcake-wars-epic-georgetown-cupcake-vs-hello-cupcake-battle/?replytocom=202>.<br />Montalto, Katherine. “A Brief History of The Humble Cupcake.” Suite101. Sept. 23, 2009. <br /> <>.<br />