61. “We are in the era of the
humanization of business. We're
living by small town rules again."
Customers
Driving Change
Demand Models
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62. "It may be fatal to assume that minor
adjustments to current business models will keep
the fitness industry abreast of changing times."
http://futureoffitnesswhitepaper.ning.com/
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73. I. LEADERSHIP | ACCEPT THINGS ARE REALLY CHANGING
Relying On A Glorious Past &
Defending The Status Quo Won’t
Get You There.
73 Bryan K. O’Rourke, CEO Integerus
74. II. Identify And ENABLE EVANGELISTS
Organizations Need HERO’S To Reject The Status
Quo & Usher In The New. You Need More People
From OUTSIDE With Different Views .
74 Bryan K. O’Rourke, CEO Integerus 9 Keys To Building A Social Fitness Business
75. V. Generate & Share Valuable INFORMATION
BUILD TRUST
Teach, Inform, Share, Learn, BE
REAL. YOU ARE
IN
THE PUBLISHING
BUSINESS NOW.
75 Bryan K. O’Rourke, CEO Integerus 9 Things Fitness Industry Leaders & Brands Must Do To Avoid Extinction & Flourish
76. VI. Adopt SOCIAL ENTERPRISE PLATFORM | MOSOLO
be
OpEN
The Enterprise Platform Is Your
Future. Move Tech Out Of The Realm
Of The Few & Open It To The Many.
Be MOBILE, SOCIAL & LOCAL
76
Bryan K. O’Rourke, CEO Integerus 9 Things Fitness Industry Leaders & Brands Must Do To Avoid Extinction & Flourish
77. VII. Involve ALL Stakeholders
Collaborate With SUPPLIERS,
EMPLOYEES, Shareholders,
Customers, & Communities. Really
LISTEN To All Who Will Share & Let
Them Help You Create The Future.
77 Bryan K. O’Rourke, CEO Integerus 9 Things Fitness Industry Leaders & Brands Must Do To Avoid Extinction & Flourish
78. IX. Align With Partners That Share The New Mindset
Culture Eats Strategy For Breakfast. Make
Sure Your Partners Agree That Its The End
Of Business As Usual.
78 Bryan K. O’Rourke, CEO Integerus
80. Thank You
content available @
bryankorourke.com
@bryankorourke
Bryan K. O’Rourke
Technology’s Approaching Impact On
Recreation & Parks
FRPA Conference 2012
@bryankorourke
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