Technologies Impact On The Fitness Industry - Bryan O'Rourke

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This content on the impact of technology on the fitness industry was presented at the 2011 Orlando, Florida Athletic Business Convention by Bryan O'Rourke. It addresses key trends that will create a new future for the fitness business.

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Technologies Impact On The Fitness Industry - Bryan O'Rourke

  1. 1. Bryan K. O’RourkeTechnology’s Approaching Impact On The Fitness Industry www.bryankorourke.com 1
  2. 2. Thank You all content available @ 2
  3. 3. technology & fitness 3
  4. 4. The Impact of Technology OnThe Fitness Industry 4 vast
  5. 5. O5
  6. 6. technology 3 6
  7. 7. <3>1 demographic - consumer shifts 4 7
  8. 8. <3>2 globalization 4 8
  9. 9. <3>3 technology 4 9
  10. 10. revolution 10
  11. 11. European Crisis 11 revolution 4
  12. 12. fitness industry 412
  13. 13. 313
  14. 14. 1 trends 14
  15. 15. 2 innovation15
  16. 16. 3 future 16
  17. 17. 1st trends 17
  18. 18. technology 18
  19. 19. ray kurzweil 19
  20. 20. 20 ray kurzweil
  21. 21. Kurzweil law of accelerating returns21
  22. 22. Gordon Moore number of transistors on a chip will double every two years. “Moore’s Law” 22
  23. 23. 1,2,3,4,5,6,7,8,9,10.......2,4, 8,16, 32, 64 ........... 23
  24. 24. technology is progressing muchfaster than you realize 24
  25. 25. 25
  26. 26. fastest adoption everipad $9 billion4th biggest consumer electronic catagory 26
  27. 27. 6tech trends to watch 27
  28. 28. 1CLOUDCOMPUTING 28
  29. 29. 2MOBILITY 29
  30. 30. 15 billion devices - 2015 30
  31. 31. 43 Augmented 31 Reality
  32. 32. 4 SOCIALIZATION OF THE WEB 32
  33. 33. 54Gamification 33
  34. 34. 64IntelligentMonitoring 34
  35. 35. digitization of all experience 35
  36. 36. including fitness 36
  37. 37. www.trendwatching.com PEOPLE TRENDS 37
  38. 38. generosity, caring, authenticity38 G
  39. 39. Mobility, Connected, Applications Special Deals39
  40. 40. Online Culture, Online Status 40
  41. 41. 500 Million Using Health Apps By 2015 73% Consumers41
  42. 42. INTERESTING 2011 CONSUMER TRENDS WWW.TRENDWATCHING.COM eco-friendly yet superior functionality,design & savings. 42
  43. 43. 11. FREE LOVE “83% of US consumers want products, services and retailers to support more causes.”Generation G - Insights
  44. 44. consumer & technology trends converge 44
  45. 45. 345
  46. 46. what does it 46 mean ? revolution 4
  47. 47. 47
  48. 48. O 48
  49. 49. embrace don’t fear 49
  50. 50. we can make a bigger impact 50
  51. 51. what would our world be without it ? 51
  52. 52. what can our world become with it ? 52
  53. 53. 53
  54. 54. 2 innovation54
  55. 55. disruption Of the ten leading vacuum tube companies, none participated in the transistor revolution. 55
  56. 56. the revolution ofconsumer behavior 56
  57. 57. when society & technology evolve faster 57
  58. 58. than we can adapt..... 58
  59. 59. 59
  60. 60. 60
  61. 61. 61 economics
  62. 62. business model - new models INDUSTRY SUPPLIER PARTNER CUSTOMER NETWORK RELATIONSHIPS CORE VALUE CUSTOMER CAPABILITIES PROPOSITION SEGMENTS ACTIVITY DISTRIBUTION CONFIGURATION CHANNELS COST REVENUE STRUCTURE STREAMS DEMAND CUSTOMERdigital technologies 62
  63. 63. We are in the era of the humanization of business. Wereliving by small town rules again." Business Is Changing
  64. 64. Supply 64
  65. 65. 65
  66. 66. Li & Fung Group retail clothing 66
  67. 67. DemandIndustry Convergence 67
  68. 68. "It may be fatal to assume that minor adjustmentsto current business models will keep the fitnessindustry abreast of changing times."http://futureoffitnesswhitepaper.ning.com/ 68
  69. 69. Business Models & Trends - Core EconomicsAverage membership dues fairly flat since 1980 Car Today = $28,400 | Car 1980 = $7,210 44
  70. 70. Business Models & Trends - Core EconomicsAverage membership dues flat since 1980 2009 Profiles of Success Today = $49.95 1980 = About $40.00 43
  71. 71. Michael SilversteinTreasure Hunt - Market “Bifurcation” “I have seen that consumers will always trade down and buy the cheapest product in a category if suppliers fail to deliver a stream of innovation a nd build loyalty based on product superiority.” 74
  72. 72. Prevalent Business Models & Trends - EmergingBudget competitors 83
  73. 73. Prevalent Business Models & Trends - EmergingNew niche trends - engaging personal experience “drop-in” fees unlimited $89 - $17 - $40 $140 month 84
  74. 74. Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control 75
  75. 75. new business models 76
  76. 76. collaborative consumption 77
  77. 77. 3 future 78
  78. 78. different 79
  79. 79. 580
  80. 80. 1. non-bricks & mortar alternatives will surge 81
  81. 81. 82
  82. 82. 83
  83. 83. 2. facilities willdeliver new models 84
  84. 84. Technology Platform Must Be At The Center 85
  85. 85. 86
  86. 86. 3. “wellness”increasingly emerges 87
  87. 87. 88
  88. 88. 89
  89. 89. 90
  90. 90. 4. fitness pros will be trained in new efficient ways 91
  91. 91. 92
  92. 92. 5. market willbifurcate and niche 93
  93. 93. Prevalent Business Models & Trends - Emerginghttp://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control 94
  94. 94. conclusion 95
  95. 95. the future is what we make it 96
  96. 96. Thank You all content available @ 97

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