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MIKE WALSH      3
PROGRAMS        5
KEYNOTES        6
WORKSHOPS      12
WEBINARS       16
BOOK           18
TESTIMONIALS   20
CONTACT        21
Mike Walsh is a leading global authority on
consumer innovation and the digital future


                                              T       HE FUTURE IS NOW. All the
                                                      traditional industries we
                                                      grew up with are all in the
                                              process of being turned upside
                                              down and re-invented. At the heart
                                              of this revolution is not just a trans-
                                              formation in technology, but a shift
                                              in mindset. When every consumer
                                              on the planet is connected to each
                                              other - the network is more than just
                                              a business tool. It is an imagin-
                                              arium for bringing new ideas to life.
                                              After all, as interesting as it is when
                                              things change, the real magic
                                              happens when people do. 
                                                                                  MIKE WALSH   3
MIKE WALSH


A
         UTHOR OF FUTURETAINMENT                 Mike is an expert on next generation
           and CEO of global innovation          technology and consumer behavior in
           research agency Tomorrow , Mike       emerging markets. He ran the market leading
                                                 consumer insights house Jupiter Research in
Walsh helps to prepare business leaders for      the Asia Pacific, and held senior strategy roles
what's next. Rather than focusing on the         at News Corporation in both the Australian and
distant future, Mike's unique approach is to     Asian markets. Through his company
scan the near horizon for disruptive             Tomorrow, Mike has advised the CEOs and
technologies and consumer innovations on         senior management teams of companies such
the verge of hitting critical mass, and then     as the BBC, Fujifilm, AGL, the ABC, MSN, Star TV,
translating these into usable trends.            Foxtel, Televisa, Grey Advertising,
Constantly traveling the world for the best      Schwarzkopf, Roche Pharmaceuticals,
ideas – Mike distills the most relevant insights
into tailored keynotes that allow any audience
                                                 BT Financial and HSBC.                             TOPICS
to not only understand, but also start to         Mike is a dynamic and high energy presenter,      > THE FUTURE
                                                  blending a multimedia feast of video, high        > INNOVATION
influence the future direction of their industry.  impact visuals and mind blowing case studies
                                                  of innovation from his experiences in the         > MARKETING TRENDS
                                                  cutting edge markets of Japan, Korea and          > CONSUMER BEHAVIOUR
                                                  China. Whether a conference, strategy offsite     > GEN X & Y
                                                  or an intimate boardroom discussion - Mike's      > SOCIAL MEDIA
                                                  presentations act as a powerful catalyst for      > ASIA & EMERGING MARKETS
                                                  innovation, strategic planning and brand
                                                  inspiration. 


                                                                                                                            MIKE WALSH   4
PROGRAMS

G
        IVE YOUR AUDIENCE A
        thought provoking glimpse
        into tomorrow by selecting a
combination of experience modules.
Start with a keynote presentation
that outlines the top macro tech-
nology and consumer trends
relevant to your industry and
company. Next up, select a work-
shop for an afternoon session or a
                                        KEYNOTES
                                          inspiration
break out group - to create a fun and
interactive environment for learning
the essential tools and analytical       +WORKSHOPS
frameworks necessary to be a              interaction
futurist yourself. Finally, to offer
lasting value to your attendees or to
tap an ongoing source of innovation                     +WEBINARS
for your company - adding the                           continuation
webinar module will ensure that
your attendees receive a monthly
'mind grenade' on the latest global
trends and game-changing ideas. 
                                                                       PROGRAMS   5
KEYNOTES
KEYNOTES

1. FUTURETAINMENT
Yesterday the World Changed, Now It’s Your Turn

From the wild copyright warzones of Asia to the newly colliding forces
of Silicon Valley and Hollywood, there is a new generation of young
consumers challenging what it means to live in a digital world. Smart,
connected, and mobile – the 'Naturals' have never known a world
without the Web. The big idea at the heart of Futuretainment is that we
have moved from an era of broadcast networks to audience networks,
through which consumers have now taken charge of how brands are
discovered, shared and popularized. Forget technology - the future of
your business will be being shaped by anthropology. For marketers and
business leaders alike, understanding the new patterns of online
consumer behavior will be essential for both success and survival. Mike   For marketers and business
Walsh offers Futuretainment presentations tailored to specific
industries such as Media, Marketing, Retail, Finance, Travel, Property    leaders alike, understanding
and Health Care. 
                                                                          the new patterns of online
                                                                          consumer behavior will be
                                                                          essential for both success
                                                                          and survival.
                                                                                                     KEYNOTES   7
KEYNOTES

2. TOMORROWLAND
Tales from the Near Future

The future is already here – you just need to know where to look. Virtual
currencies in China, web organized flash mobs in Korea, and cashless
mobile banking in Africa – sometimes the most disruptive product ideas
come from the most unlikely of places. The secret to seeing what's
coming next is to pay close attention to the spaces where all the rules
are being broken. Come on a fast paced global tour of the disruptive
technologies that will directly impact you and your industry. 




                                       The secret to seeing what's coming next is to pay close
                                       attention to the spaces where all the rules are being broken.
                                                                                                   KEYNOTES   8
KEYNOTES

3. THE DIVERGENCE
Why the Future of The Web Will Be Like Nothing You Know Today

What we think of the Web today is only a fraction of its future
potential. The Divergence marks the point where everything we know
about the digital world will change. In the coming years, the emerging
markets of China, India and Brazil will rapidly overtake the West not
only in their rates of economic growth, but as the dominant commercial
and cultural influences on the development of the Web. How we
interact, transact and entertain ourselves in the future will be shaped
by new forms of consumer behavior never seen this side of Silicon
Valley. Forget everything you know about West Coast Web etiquette.
Tomorrow's Web will be a milieu of competing cultures - simultaneously
a source of conflict and also a wellspring of consumer innovation.


                                                                          Forget everything you
                                                                          know about West Coast
                                                                          Web etiquette

                                                                                                  KEYNOTES   9
KEYNOTES

4. THE ENERWEB
Energy’s Networked Future

Information may be power, but power is also be information. Global
environmental concerns are driving not only new investment in
renewable energy but also the transformation of the analog power grid
into a smart, digital network. What we think of today as a simple
electricity outlet will soon become a node in a new networked
ecosystem of appliances, applications, and consumer data. The rise of
the Enerweb will attract both new kinds of players and encourage new
forms of consumer behavior, forever changing the way we think about
energy. 


                                                                        What we think of today as a
                                                                        simple electricity outlet will
                                                                        soon become a node in a
                                                                        new networked ecosystem

                                                                                                         KEYNOTES   10
KEYNOTES

5. UBIQUITOUS
24HRS in Tomorrow’s Mobile World

While faster processors, bigger screens and more powerful features
steal the headlines - the true mobile revolution plays out daily in
its continuing impact on the way we live, work and play. The next
generation of phone technology is less about innovative hardware, and
more about providing consumers with ubiquitous, high speed access to
our social, professional and entertainment networks. From location
based technologies, to gesture based interfaces and integrated
financial services - the future of your phone may be no phone at all.
For advertisers and platform providers alike - the secret to under-
standing the mobile business of tomorrow is to understand how
today's consumer is already changing.




                                                                        The true mobile revolution
                                                                        plays out daily in its
                                                                        continuing impact on the
                                                                        way we live, work and play.
                                                                                                      KEYNOTES   11
WORKSHOPS
WORKSHOPS
                                                                              > Discover the top ten forces
1. NEXTLAB                                                                    that are already changing the
How to Think Like a Futurist                                                  relationship you have with your
                                                                              customers 
NEXTLAB is a unique learning format. Part insights briefing and part
hands on innovation workshop - you will learn to apply the latest tools       > Understand how divergent        > Deploy simple collaboration
and techniques that future forecasters use to map out the most                consumer behavior creates new     and information sharing
significant technological, social and commercial trends on the near            future scenarios                  systems in your team to
horizon. NEXTLAB is a 90 minute session designed for small, dynamic                                             maximize your collective
groups. The workshop is divided into three sections - theory, tools and       > Deploy simple collaboration     wisdom 
application. In the first section, we discuss the latest thinking around       and information sharing
innovation and consumer behavior, and their influence on future
outcomes. The next module - tools - is focused on the insight gathering
                                                                              systems in your team to           > Use creative consumer
                                                                              maximize your collective          focused scenarios and stories
methods used by the world's best forecasters and explains how you             wisdom 
can apply these in your every day activities. Finally, in the third section                                     to build an 'innovision' for what
we conduct a series of practical group exercises that facilitate building a                                     happens next in your industry 
picture of the future of your individual company and industry.                > Learn how new social media
                                                                              tools can help you track what     > Effectively communicate
                                                                              people are thinking, doing and    your vision of the future to
                                                                              saying in real time               internal stakeholders and your
                                                                                                                industry peers 
                                                                              > Build an innovation radar for
                                                                              your company and identify the
                                                                              trends most likely to impact
                                                                              your core business 
                                                                                                                                          WORKSHOPS   13
WORKSHOPS
2. INNOVISION
Bring Future Visions to Life
Innovision is a radically different approach to future thinking and
scenario planning. The objective of the Innovision Workshop is to
develop a shared view on the challenges and untapped
opportunities facing the future timeline of the company and its            > A more engaging, dynamic
stakeholders, and capture this in a compelling format for broader          and creative framework for
comm-unication. In a half day format, our unique process adapts            collective brainstorming and
lateral thinking and sophisticated narrative development techniques        scenario testing of future
developed by creative professionals to develop entertainment               conflicts and opportunities
products. The Workshop is structured into three parts, that loosely
follow the structure of a three act film or play. During the discussion,   > Character based approach
the Tomorrow team will identify keywords and phrases that                  builds empathy with potential
characterise the scenarios and use these to develop a visual               stakeholders and clearer
storyboard, used to build the rough cut of the Innovision film             identification of the
presented at the end of the session. We believe that the Innovision        implications of strategic
process offers a number of benefits over and above a more                  tradeoffs
traditional strategy workshop formats:
                                                                           > The final result -  a five
                                                                           minute mini film - provides a
                                                                           powerful communication tool
                                                                           for wider distribution

                                                                                                           WORKSHOPS   14
WORKSHOPS

3. CONNECT!
The Simple Guide to Social Engineering                                 > How consumers are already
                                                                       talking about your brand, and
This session is an engaging, interactive workshop focused on           how to participate in the
helping business managers and entrepreneurs harness social             conversation
networking to transform their customer marketing and                    
communications. Incorporating live demonstrations and case             > How to use Twitter to build
studies of brands that have successfully used services like            your 'herd' of brand followers 
Facebook, Twitter and Linkedin - this workshop uncovers some of
the secrets that social networking gurus use to turn their customers   > Building 'content sharing' into
into evangelists.                                                                                          > Integrating social media with
                                                                       your website to tap into free       your CRM strategy - from sales
                                                                       network marketing                   to customer support 

                                                                       > Leveraging Linkedin for           > Developing the right 'tone' to
                                                                       targeted business development       talk to your customers on
                                                                                                           blogs, Twitter and video
                                                                       > How to track what your            podcasts 
                                                                       customers are already saying
                                                                       about you in online forums          > The best tools, web services
                                                                                                           and infrastructure providers to
                                                                                                           partner with to achieve instant
                                                                                                           results 
                                                                                                                                    WORKSHOPS   15
WEBINARS
WEBINARS


T
        HE PACE OF CHANGE CAN BE OVERWHELMING.
          Although the Web is a limitless information resource, the real
          challenge is knowing which consumer trends and emerging
technologies to pay attention to. The Tomorrow Network is a unique         > A high impact, pre-recorded
personal development program, delivered monthly as a pre-recorded          global trends briefing delivered
one hour webinar. With insights curated by Mike Walsh from his global      via video
research expeditions, participants will always be on the cutting edge of    
innovation and new thinking. By selecting the Webinar module, you can
offer lasting value to your attendees with a monthly one hour trend        > Automatically emailled to
briefing delivered via email for 12 months after your event.               your attendees for one year
                                                                           after your event with your own
                                                                           branding on the newsletter 

                                                                           > Optional upgrade to offer a
                                                                           live, interactive webinar session
                                                                           at any point during the
                                                                           subscription




                                                                                                               WEBINAR   17
BOOK
BOOK


M
              IKE'S NEW BESTSELLING              distribution network for how media content is
               book Futuretainment is a          discovered, shared and popularised.  
                                                  
               perfect complement to his         Art directed by the award-winning Vince Frost
keynote and workshop presentations, and          and Quan Payne, Futuretainment is an intense
provides a succinct overview of the digital      visual feast, presenting its 23 unique insights
revolution. Futuretainment is about a world      with original photography, innovative graphs
transformed by consumer connectedness. It is     and data visualisations – a radical rethink of
an indispensable handbook for anyone             the traditional business book.
wanting to understand the future of media and
marketing, and explains what it will take for
companies and brands to thrive in this
challenging new environment. With a unique
focus on the dynamic markets of Japan, China
and Korea - Futuretainment tells the story of
disruptive consumer innovation at the cutting
edge of social media

The big idea at the heart of Futuretainment is
that we have moved from an era of broadcast
networks to audience networks. Audience
networks, formed on Twitter, Facebook and
platforms like QQ in China are more than mere
social pastimes. They have become the new
                                                                                                   BOOK   19
INSIGHTFUL AND FASCINATING!
          Hellen Kellie, Director of Marketing, BBC Worldwide          INCREDIBLE!
                                                                       Santiago kuribrena, CMO, Televisa Networks
                                                                                                                                  GREAT
  DYNAMIC, HIGHLY                                                                                                                 SESSION,
                                                                 ANScott, Managing Director, ABC
                                                                      IDEAL CONTRIBUTION                                          REALLY
  RELEVANT AND                                                   Mark                                                             INSIGHTFUL!
  STIMULATING,                                                                                                                    Joe Early, EVP
                                                                                                                                  Marketing, Fox
                                                                  YOUR SPEECH WAS GREAT! I CAME UP
  WITH FRESH AND                                                  WITH LOTS OF IDEAS FOR MY BRAND. IT                 FASCINATING! YOU SHOULD
                                                                  WAS A PLEASURE HEARING YOU
  UNIQUE INSIGHTS
  David Marshall, Managing Director, FujiFilm Australia
                                                                  Juan Pablo Jim, MD Mexico, L’Oreal Paris
                                                                                                                      ALSO WRITE BOOKS ON
                                                                                                                      PRESENTING TECHNOLOGY
                                                                                                                      TOPICS TO NON-TECHNOLOGY
                                                                                                                      PEOPLE. IT’S A SKILL VERY FEW
  YOUR PRESENTATION WAS UNBELIEVABLE.                                      KEEN INSIGHT                               TECHNOLOGISTS HAVE.
                                                                                                                      Nick Nero, Director of New
  SCARY BUT ENLIGHTENING AND CHALLENGING                                   ON SOCIAL MEDIA                            Technology Strategy, Walt
                                                                                                                      Disney Studios Home
  John Kukla, VP Creative Services, Fox                                    Tim O’Reilly, CEO of O’Reilly Media
                                                                                                                      Entertainment

                         THANK-YOU FOR
I WOULD HIGHLY
RECOMMEND MIKE
WALSH TO ANY
COMPANY WHO
WANTS TO GET A
                         CONTRIBUTING TO
                         FOXTEL'S SUCCESS
                         Peter Tonagh, Chief Financial
                                                                  AN EYE OPENER
                                                                  Cyril Rickelton-Abdi, Director, Technology Development- Disney ABC Television Group
CLEARER                  Officer - FOXTEL
UNDERSTANDING OF
NOT WHAT MIGHT                                                  GREAT SESSION! TO BE PERFECTLY HONEST, I’M
BE, BUT WHAT IS
VERY LIKELY TO BE.
David Marshall,
Managing Director,
FujiFilm Australia
                         WOW!
                         Tom Lucas, Director of
                         Marcomms, UKTV
                                                                SORT OF LOST BETWEEN BEING VERY EXCITED
                                                                AND VERY FRIGHTENED.
                                                                Andrew Donohue, Director, On-Air Promotions, NYCTV/NYC Media Group

                                                                                                                                        TESTIMONIALS    19
Mike Walsh - Futurist & Keynote Speaker

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Mike Walsh - Futurist & Keynote Speaker

  • 1.
  • 2. MIKE WALSH 3 PROGRAMS 5 KEYNOTES 6 WORKSHOPS 12 WEBINARS 16 BOOK 18 TESTIMONIALS 20 CONTACT 21
  • 3. Mike Walsh is a leading global authority on consumer innovation and the digital future T HE FUTURE IS NOW. All the traditional industries we grew up with are all in the process of being turned upside down and re-invented. At the heart of this revolution is not just a trans- formation in technology, but a shift in mindset. When every consumer on the planet is connected to each other - the network is more than just a business tool. It is an imagin- arium for bringing new ideas to life. After all, as interesting as it is when things change, the real magic happens when people do.  MIKE WALSH 3
  • 4. MIKE WALSH A UTHOR OF FUTURETAINMENT Mike is an expert on next generation and CEO of global innovation technology and consumer behavior in research agency Tomorrow , Mike emerging markets. He ran the market leading consumer insights house Jupiter Research in Walsh helps to prepare business leaders for the Asia Pacific, and held senior strategy roles what's next. Rather than focusing on the at News Corporation in both the Australian and distant future, Mike's unique approach is to Asian markets. Through his company scan the near horizon for disruptive Tomorrow, Mike has advised the CEOs and technologies and consumer innovations on senior management teams of companies such the verge of hitting critical mass, and then as the BBC, Fujifilm, AGL, the ABC, MSN, Star TV, translating these into usable trends. Foxtel, Televisa, Grey Advertising, Constantly traveling the world for the best Schwarzkopf, Roche Pharmaceuticals, ideas – Mike distills the most relevant insights into tailored keynotes that allow any audience BT Financial and HSBC.  TOPICS to not only understand, but also start to Mike is a dynamic and high energy presenter, > THE FUTURE blending a multimedia feast of video, high > INNOVATION influence the future direction of their industry.  impact visuals and mind blowing case studies of innovation from his experiences in the > MARKETING TRENDS cutting edge markets of Japan, Korea and > CONSUMER BEHAVIOUR China. Whether a conference, strategy offsite > GEN X & Y or an intimate boardroom discussion - Mike's > SOCIAL MEDIA presentations act as a powerful catalyst for > ASIA & EMERGING MARKETS innovation, strategic planning and brand inspiration.  MIKE WALSH 4
  • 5. PROGRAMS G IVE YOUR AUDIENCE A thought provoking glimpse into tomorrow by selecting a combination of experience modules. Start with a keynote presentation that outlines the top macro tech- nology and consumer trends relevant to your industry and company. Next up, select a work- shop for an afternoon session or a KEYNOTES inspiration break out group - to create a fun and interactive environment for learning the essential tools and analytical +WORKSHOPS frameworks necessary to be a interaction futurist yourself. Finally, to offer lasting value to your attendees or to tap an ongoing source of innovation +WEBINARS for your company - adding the continuation webinar module will ensure that your attendees receive a monthly 'mind grenade' on the latest global trends and game-changing ideas.  PROGRAMS 5
  • 7. KEYNOTES 1. FUTURETAINMENT Yesterday the World Changed, Now It’s Your Turn From the wild copyright warzones of Asia to the newly colliding forces of Silicon Valley and Hollywood, there is a new generation of young consumers challenging what it means to live in a digital world. Smart, connected, and mobile – the 'Naturals' have never known a world without the Web. The big idea at the heart of Futuretainment is that we have moved from an era of broadcast networks to audience networks, through which consumers have now taken charge of how brands are discovered, shared and popularized. Forget technology - the future of your business will be being shaped by anthropology. For marketers and business leaders alike, understanding the new patterns of online consumer behavior will be essential for both success and survival. Mike For marketers and business Walsh offers Futuretainment presentations tailored to specific industries such as Media, Marketing, Retail, Finance, Travel, Property leaders alike, understanding and Health Care.  the new patterns of online consumer behavior will be essential for both success and survival. KEYNOTES 7
  • 8. KEYNOTES 2. TOMORROWLAND Tales from the Near Future The future is already here – you just need to know where to look. Virtual currencies in China, web organized flash mobs in Korea, and cashless mobile banking in Africa – sometimes the most disruptive product ideas come from the most unlikely of places. The secret to seeing what's coming next is to pay close attention to the spaces where all the rules are being broken. Come on a fast paced global tour of the disruptive technologies that will directly impact you and your industry.  The secret to seeing what's coming next is to pay close attention to the spaces where all the rules are being broken. KEYNOTES 8
  • 9. KEYNOTES 3. THE DIVERGENCE Why the Future of The Web Will Be Like Nothing You Know Today What we think of the Web today is only a fraction of its future potential. The Divergence marks the point where everything we know about the digital world will change. In the coming years, the emerging markets of China, India and Brazil will rapidly overtake the West not only in their rates of economic growth, but as the dominant commercial and cultural influences on the development of the Web. How we interact, transact and entertain ourselves in the future will be shaped by new forms of consumer behavior never seen this side of Silicon Valley. Forget everything you know about West Coast Web etiquette. Tomorrow's Web will be a milieu of competing cultures - simultaneously a source of conflict and also a wellspring of consumer innovation. Forget everything you know about West Coast Web etiquette KEYNOTES 9
  • 10. KEYNOTES 4. THE ENERWEB Energy’s Networked Future Information may be power, but power is also be information. Global environmental concerns are driving not only new investment in renewable energy but also the transformation of the analog power grid into a smart, digital network. What we think of today as a simple electricity outlet will soon become a node in a new networked ecosystem of appliances, applications, and consumer data. The rise of the Enerweb will attract both new kinds of players and encourage new forms of consumer behavior, forever changing the way we think about energy.  What we think of today as a simple electricity outlet will soon become a node in a new networked ecosystem KEYNOTES 10
  • 11. KEYNOTES 5. UBIQUITOUS 24HRS in Tomorrow’s Mobile World While faster processors, bigger screens and more powerful features steal the headlines - the true mobile revolution plays out daily in its continuing impact on the way we live, work and play. The next generation of phone technology is less about innovative hardware, and more about providing consumers with ubiquitous, high speed access to our social, professional and entertainment networks. From location based technologies, to gesture based interfaces and integrated financial services - the future of your phone may be no phone at all. For advertisers and platform providers alike - the secret to under- standing the mobile business of tomorrow is to understand how today's consumer is already changing. The true mobile revolution plays out daily in its continuing impact on the way we live, work and play. KEYNOTES 11
  • 13. WORKSHOPS > Discover the top ten forces 1. NEXTLAB that are already changing the How to Think Like a Futurist relationship you have with your customers  NEXTLAB is a unique learning format. Part insights briefing and part hands on innovation workshop - you will learn to apply the latest tools > Understand how divergent > Deploy simple collaboration and techniques that future forecasters use to map out the most consumer behavior creates new and information sharing significant technological, social and commercial trends on the near future scenarios  systems in your team to horizon. NEXTLAB is a 90 minute session designed for small, dynamic maximize your collective groups. The workshop is divided into three sections - theory, tools and > Deploy simple collaboration wisdom  application. In the first section, we discuss the latest thinking around and information sharing innovation and consumer behavior, and their influence on future outcomes. The next module - tools - is focused on the insight gathering systems in your team to > Use creative consumer maximize your collective focused scenarios and stories methods used by the world's best forecasters and explains how you wisdom  can apply these in your every day activities. Finally, in the third section to build an 'innovision' for what we conduct a series of practical group exercises that facilitate building a happens next in your industry  picture of the future of your individual company and industry. > Learn how new social media tools can help you track what > Effectively communicate people are thinking, doing and your vision of the future to saying in real time  internal stakeholders and your industry peers  > Build an innovation radar for your company and identify the trends most likely to impact your core business  WORKSHOPS 13
  • 14. WORKSHOPS 2. INNOVISION Bring Future Visions to Life Innovision is a radically different approach to future thinking and scenario planning. The objective of the Innovision Workshop is to develop a shared view on the challenges and untapped opportunities facing the future timeline of the company and its > A more engaging, dynamic stakeholders, and capture this in a compelling format for broader and creative framework for comm-unication. In a half day format, our unique process adapts collective brainstorming and lateral thinking and sophisticated narrative development techniques scenario testing of future developed by creative professionals to develop entertainment conflicts and opportunities products. The Workshop is structured into three parts, that loosely follow the structure of a three act film or play. During the discussion, > Character based approach the Tomorrow team will identify keywords and phrases that builds empathy with potential characterise the scenarios and use these to develop a visual stakeholders and clearer storyboard, used to build the rough cut of the Innovision film identification of the presented at the end of the session. We believe that the Innovision implications of strategic process offers a number of benefits over and above a more tradeoffs traditional strategy workshop formats: > The final result -  a five minute mini film - provides a powerful communication tool for wider distribution WORKSHOPS 14
  • 15. WORKSHOPS 3. CONNECT! The Simple Guide to Social Engineering > How consumers are already talking about your brand, and This session is an engaging, interactive workshop focused on how to participate in the helping business managers and entrepreneurs harness social conversation networking to transform their customer marketing and   communications. Incorporating live demonstrations and case > How to use Twitter to build studies of brands that have successfully used services like your 'herd' of brand followers  Facebook, Twitter and Linkedin - this workshop uncovers some of the secrets that social networking gurus use to turn their customers > Building 'content sharing' into into evangelists.  > Integrating social media with your website to tap into free your CRM strategy - from sales network marketing  to customer support  > Leveraging Linkedin for > Developing the right 'tone' to targeted business development  talk to your customers on blogs, Twitter and video > How to track what your podcasts  customers are already saying about you in online forums  > The best tools, web services and infrastructure providers to partner with to achieve instant results  WORKSHOPS 15
  • 17. WEBINARS T HE PACE OF CHANGE CAN BE OVERWHELMING. Although the Web is a limitless information resource, the real challenge is knowing which consumer trends and emerging technologies to pay attention to. The Tomorrow Network is a unique > A high impact, pre-recorded personal development program, delivered monthly as a pre-recorded global trends briefing delivered one hour webinar. With insights curated by Mike Walsh from his global via video research expeditions, participants will always be on the cutting edge of   innovation and new thinking. By selecting the Webinar module, you can offer lasting value to your attendees with a monthly one hour trend > Automatically emailled to briefing delivered via email for 12 months after your event. your attendees for one year after your event with your own branding on the newsletter  > Optional upgrade to offer a live, interactive webinar session at any point during the subscription WEBINAR 17
  • 18. BOOK
  • 19. BOOK M IKE'S NEW BESTSELLING distribution network for how media content is book Futuretainment is a discovered, shared and popularised.     perfect complement to his Art directed by the award-winning Vince Frost keynote and workshop presentations, and and Quan Payne, Futuretainment is an intense provides a succinct overview of the digital visual feast, presenting its 23 unique insights revolution. Futuretainment is about a world with original photography, innovative graphs transformed by consumer connectedness. It is and data visualisations – a radical rethink of an indispensable handbook for anyone the traditional business book. wanting to understand the future of media and marketing, and explains what it will take for companies and brands to thrive in this challenging new environment. With a unique focus on the dynamic markets of Japan, China and Korea - Futuretainment tells the story of disruptive consumer innovation at the cutting edge of social media The big idea at the heart of Futuretainment is that we have moved from an era of broadcast networks to audience networks. Audience networks, formed on Twitter, Facebook and platforms like QQ in China are more than mere social pastimes. They have become the new BOOK 19
  • 20. INSIGHTFUL AND FASCINATING! Hellen Kellie, Director of Marketing, BBC Worldwide INCREDIBLE! Santiago kuribrena, CMO, Televisa Networks GREAT DYNAMIC, HIGHLY SESSION, ANScott, Managing Director, ABC IDEAL CONTRIBUTION REALLY RELEVANT AND Mark INSIGHTFUL! STIMULATING, Joe Early, EVP Marketing, Fox YOUR SPEECH WAS GREAT! I CAME UP WITH FRESH AND WITH LOTS OF IDEAS FOR MY BRAND. IT FASCINATING! YOU SHOULD WAS A PLEASURE HEARING YOU UNIQUE INSIGHTS David Marshall, Managing Director, FujiFilm Australia Juan Pablo Jim, MD Mexico, L’Oreal Paris ALSO WRITE BOOKS ON PRESENTING TECHNOLOGY TOPICS TO NON-TECHNOLOGY PEOPLE. IT’S A SKILL VERY FEW YOUR PRESENTATION WAS UNBELIEVABLE. KEEN INSIGHT TECHNOLOGISTS HAVE. Nick Nero, Director of New SCARY BUT ENLIGHTENING AND CHALLENGING ON SOCIAL MEDIA Technology Strategy, Walt Disney Studios Home John Kukla, VP Creative Services, Fox Tim O’Reilly, CEO of O’Reilly Media Entertainment THANK-YOU FOR I WOULD HIGHLY RECOMMEND MIKE WALSH TO ANY COMPANY WHO WANTS TO GET A CONTRIBUTING TO FOXTEL'S SUCCESS Peter Tonagh, Chief Financial AN EYE OPENER Cyril Rickelton-Abdi, Director, Technology Development- Disney ABC Television Group CLEARER Officer - FOXTEL UNDERSTANDING OF NOT WHAT MIGHT GREAT SESSION! TO BE PERFECTLY HONEST, I’M BE, BUT WHAT IS VERY LIKELY TO BE. David Marshall, Managing Director, FujiFilm Australia WOW! Tom Lucas, Director of Marcomms, UKTV SORT OF LOST BETWEEN BEING VERY EXCITED AND VERY FRIGHTENED. Andrew Donohue, Director, On-Air Promotions, NYCTV/NYC Media Group TESTIMONIALS 19