VIPR 2013 Conference In Miami Florida - Fitness Trends

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This conference was presented at the 2013 ViPR global distributor conference in Miami. The information addresses key change drivers in the fitness industry in the context of ViPR and other product and services.

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VIPR 2013 Conference In Miami Florida - Fitness Trends

  1. 1. ViPRBryan K. O’RourkeViPR 2013 Distributors’ ConferenceMiami, Florida Market Trends & Opportunities1 @bryankorourke
  2. 2. WAVE of change in fitness The fitness business is changing . New economic models and innovation (NEWISM), changing consumers (Millennials) and technologies are creating a new world where new products and services will flourish while others will become extinct. @bryankorourke2 ViPR Conference 2013 | @bryankorourke
  3. 3. OPPORTUNITY & ADVERSITY “Brands will be built and others will fall on the backs of these trends.” A BIG SHIFT IS UNDERWAY@bryankorourke In the fitness business 3 Some Will Take Advantage And Others Will Suffer
  4. 4. CONVERGENCE DRIVING IT 2 consumers 1 3 new models@bryankorourke technology 4 CONVERGENCE OF 3 KEY MACRO DRIVERS
  5. 5. 1 NEW BUSINESS MODELS 1 2@bryankorourke 5 A SERIES OF THINGS CREATING THE NEW
  6. 6. CREATIVE DESTRUCTION 1@bryankorourke1. NEW REPLACING OLD - MICRO GYMS - NEWISM 6
  7. 7. FSTR - FASTER 2 FROM IDEA TO LAUNCH IN DAYS Pebble received $10 Million in 37 days via Kickstarter.@bryankorourke Kickstarter enables any one to test, fund and launch an idea.2. Excitement and Attention Accelerating - NEWISM 7
  8. 8. EXPERIENCE CRAMMING 3 Experiences that few others can or have@bryankorourke had is a sure-fire status symbol3. UNIQUE VARIED & IN LESS TIME - NEWISM 8
  9. 9. STATUS STREAMING 4 “Social Status comes from being ‘in-the- know’, part of the NEW.” Nike launched a number of highly collectible limited edition@bryankorourke sneakers using a Twitter reservation system4. CONSUMERS STATUS and SOCIAL MEDIA - NEWISM 9
  10. 10. TRYSUMERS 5 See or Hear; Check Reviews; Try for FREE@bryankorourke5. LESS COMMITMENT and LOWER COST - NEWISM 10
  11. 11. (H)OLD 6 Technology enables new ways of consuming . Trade in, upgrade, or engage in entirely new ways.@bryankorourke6. DIGITAL - PORTABLE - NO STUFF - NEWISM 11
  12. 12. TRADITION HAS ITS PLACE Not all consumer attention will be focused on the new.@bryankorourkeWhat NEWISM is NOT - ALWAYS RELEVANT 12
  13. 13. 2 CONSUMER SHIFTS 1 2@bryankorourke 13 MILLENNIALS BOOMERS AND THE C GENERATION
  14. 14. Millennials 8095 ® Test How Millennial Are You ?Not An Age Range - A Mindset
  15. 15. 8095 Study - Millennials 8095 ® The benchmark 8095® study in 2010 revealed four insights. Brands are a partnership and form of self-expression Information is a key to influence Taking action on behalf of brands is a core value There is a reverberation effect taking place online, offline and increasingly on mobile devicesHow Consumers Think Is Changing
  16. 16. 8095 Study - Millennials 8095 ®Don’t Trust Tradition
  17. 17. GLOBAL URBANIZATION Global Urbanization For the first time more people live in cities or suburbs. Implication Smaller Fotprints for Gyms Flexiblility In Fitness Modalities Urban IdentificationDemographics - Heavy Urban Concetration 1. United Nations Department of Economic and Social Affairs/Population Division World Urbanization Prospects: The 2011 Revision 17
  18. 18. LOWER INCOMES Experiences Over Stuff The economy is forcing delayed purchases and demand for a new level of value from brands. Implication Services must demonstrate value. Pressure on traditional PT and opportunity for group.Demographics - Fueling the Value Game 18
  19. 19. SHIFTING ROLES Increased Diversity & Changing Roles Traditional gender roles are shifting. Six in 10 college students are female1, and men are taking over more household responsibility. Implication Group will not be as female oriented in the future as diversity increases and roles evolve.Diversity Is Everywhere 1. (Digest of Education Statistics, 2010) 19
  20. 20. 3 TECHNOLOGY 1 2@bryankorourke 20 TECHNOLOGY IS THE SECERT SAUCE
  21. 21. SMARTPHONES Significant Penetration In US, Western EU and AU.The Inescapable Digital Transformation
  22. 22. BRYANKOROURKE.COM | WELLNESS INDUSTRY 2013MOBILE REDEFINING TRANSACTIONS Booking and payment services forCOMMERCE classes with moile devices 22
  23. 23. BRYANKOROURKE.COM | WELLNESS INDUSTRY 2013CROWD CANCER COMMONS-EXPRESS Cancer Commons uses the crowd to help find a solution - Technology enabled harnessing of the CROWD 23
  24. 24. BRYANKOROURKE.COM | WELLNESS INDUSTRY 2013TRIBE- WELLAHOFACTURING Wellaho is a dedicated social network and web portal for the chronically ill 24
  25. 25. 4 GROUPING 25 A Significant Trend In The Fitness Industry
  26. 26. GROUPING An Important Trend In The Fitness Industry From 2009 - 2011 Programs Set 26 To Music Grew 15% . Mindbody Classes Grew 17%. IHRSA Consumer Report 2012
  27. 27. GROUPING - BIZ MODELS@bryankorourkeNEW FORMATS - GROUP FITS THE EVOLUTION 27
  28. 28. GROUPING - EXPERIENCE Experiences that few others can or have@bryankorourke had is a sure-fire status symbolEXPERIENCE CRAMMING 28
  29. 29. GROUPING - TRYSUMER See or Hear; Check Reviews; Try for FREE@bryankorourkeNEW MEANS TO TRY THINGS USING TECHNOLOGY 29
  30. 30. STATUS STREAMING 4 “Have You Tried @Vipr_Fit ? Its Fantastic ;)”@bryankorourke4. CONSUMERS STATUS and SOCIAL MEDIA - NEWISM 30
  31. 31. OPPORTUNITY & ADVERSITY “Brands will be built and others will fall on the backs of these trends.”ViPR Can Take Advantage Of The SHIFT@bryankorourke 31 Some Will Take Advantage And Others Will Suffer
  32. 32. ViPR Why ViPR IsBryan K. O’RourkeViPR 2013 Distributors’ Conference Significant In NewMiami, Florida The Market Millennial Friendly Technology Fit Group Format ViPR - Thinking Differently32 @bryankorourke
  33. 33. ViPRBryan K. O’RourkeViPR 2013 Distributors’ ConferenceMiami, Florida Thank You ;)33 @bryankorourke

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