With the rise in social media, it is now more important than ever to engage with your potential leads and clients on Twitter, Facebook, and Linked In. In this LogicClassroom, we will provide strategies on how you can optimize your real estate social media campaigns and increase the reach of your postings.

1. WHAT EVERY REAL ESTATE AGENT
NEEDS TO KNOW ABOUT SOCIAL
MEDIA
Presented by:
Chad Curll
Project Manager
Boston Logic Technology Partners, Inc

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AGENDA
• Define Your Goals
Social Media Marketing
• Facebook
• Twitter
• LinkedIn
• Pinterest
Social Media Channels
• Best Times to Post
Social Media Best Practices

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DEFINE YOUR GOALS
Determine
your intentions
Set your goals
Create a plan
for each social
media channel
Keep your
plan flexible
 Create a Social Media Calendar to keep track of your
progress

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OVER 1 BILLION FACEBOOK USERS
 Users easily access info on
companies and organizations
they support
 70% of people like a
company page after seeing it
on their friends’ pages
 Photos increase engagement
by more than 100%

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EVERY SECOND THERE ARE 9,100 TWEETS
 Use @mentions and
#hashtags to connect with
potential clients
 Share valuable content
periodically throughout the
day
 Post images and digital
media

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TAKE ADVANTAGE OF THE TOOLS LINKEDIN
OFFERS
LinkedIn
Personal Page
Company Page
Relevant
Groups
 Not as competitive to get
your content noticed as
other social media
channels
 Not only post on your
personal page, but also
on your company page
and groups relating to
your community

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PINTEREST IS THE FASTEST GROWING
SOCIAL MEDIA CHANNEL
 Launched in 2010, has
already registered millions of
users
 Transitioned consumer
behavior from specific
searches to discovering
ideas
 Your Pinterest boards can
represent different topics
relating to real estate or to
your community

8. T: 617.266.9166
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POST CONTENT AT OPTIMAL TIMES IN ORDER
TO ENGAGE LEADS
• High Engagement on Thursdays and Fridays
• 1PM = more shares
• 3PM = more likes
Facebook
• People 181% more likely to use Twitter on commutes
• High Engagement on weekendsTwitter
• High Engagement Tuesdays to Thursdays
• Most user traffic 7AM – 9AM, 5PM – 6PMLinkedIn
• Peak traffic on Saturday mornings
• Best time to post is normally between 8PM – 1AM
• Avoid posting late afternoon
Pinterest

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ORGANIZE YOUR SOCIAL MEDIA CHANNELS
WITH A MANAGEMENT SYSTEM
 Access all your social media
accounts on Buffer or
Hootsuite
 Schedule postings in
advanced
 Get detailed analytics for all
of your social media
channels – see what’s
working and what’s not

10. QUESTIONS???
www.BostonLogic.com/blog
Chad Curll
ccurll@bostonlogic.com
www.bostonlogic.com
617.266.9166