By Irina Shamaeva,            Partner, Brain Gain Recruitinghttp://www.linkedin.com/in/irinashamaeva         http://bit.ly...
   What is Google-plus   Google-plus vs. LinkedIn, Facebook, and Twitter   Google-plus: optimizing your bio   Google-p...
   It’s a Social Network created by Google   It has:     Profiles     Pages     Media     Status updates     Follow...
   Facebook:       Mostly for private use       The largest   Twitter       Good for branding       Simple   Linked...
   Use every field   Use keywords   Add other profiles   Add photos   Add people to your circles   Keep it active
   Similar to personal pages   Switch between your profile and your pages to    manage
   Try searching for +pepsi on Google
   Use the +1 button on your site(s)       Similar to Facebook’s “Like”       Google search will partially base its ran...
   Circles are your own categories of people   You can “share” with a circle
   Old SEO:       “building links”   New SEO:       building friendships and influence   Why? Because Google’s search...
   Google-plus allows       5K people in your circles       25K people in Gmail connections       Limits moving people...
    http://mashable.com/follow/topics/google-plus    http://www.readwriteweb.com/tag/google    http://search.searchengi...
WHY YOU NEED TO USE GOOGLE-PLUS
WHY YOU NEED TO USE GOOGLE-PLUS
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WHY YOU NEED TO USE GOOGLE-PLUS

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A brief introduction for sole proprietors, small businesses, and everyone

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WHY YOU NEED TO USE GOOGLE-PLUS

  1. 1. By Irina Shamaeva, Partner, Brain Gain Recruitinghttp://www.linkedin.com/in/irinashamaeva http://bit.ly/gplus-irinashamaeva http://twitter.com/braingain Blog: http://booleanstrings.com
  2. 2.  What is Google-plus Google-plus vs. LinkedIn, Facebook, and Twitter Google-plus: optimizing your bio Google-plus: business pages Google-plus search vs. Google search “Direct Connect”: how to make your business page found The importance of +1 Button Google-plus Circles The new SEO (Search Engine Optimization) Limitations Resources
  3. 3.  It’s a Social Network created by Google It has:  Profiles  Pages  Media  Status updates  Following/Circles  Hangouts  Regulations on who can see what  Search
  4. 4.  Facebook:  Mostly for private use  The largest Twitter  Good for branding  Simple LinkedIn  For business Google-Plus  All of the above
  5. 5.  Use every field Use keywords Add other profiles Add photos Add people to your circles Keep it active
  6. 6.  Similar to personal pages Switch between your profile and your pages to manage
  7. 7.  Try searching for +pepsi on Google
  8. 8.  Use the +1 button on your site(s)  Similar to Facebook’s “Like”  Google search will partially base its rank and relevancy on the +1’s added
  9. 9.  Circles are your own categories of people You can “share” with a circle
  10. 10.  Old SEO:  “building links” New SEO:  building friendships and influence Why? Because Google’s search is now “Social” by default This benefits small businesses
  11. 11.  Google-plus allows  5K people in your circles  25K people in Gmail connections  Limits moving people between circles, adding people to circles This benefits small businesses
  12. 12.  http://mashable.com/follow/topics/google-plus http://www.readwriteweb.com/tag/google http://search.searchengineland.com/search?w=google- plus http://googleblog.blogspot.com (my article)  http://technorati.com/social-media/article/why-google- plus-has-no-competition/ “Social search will soon be the only type of search available”

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