UPDATED: Leveraging Facebook for your Business | LogicClassroom by Boston Logic


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This is a more detailed, updated version of our last 'Leveraging Facebook for your Business' presentation.

Facebook once again changed their Privacy Settings & how to manage them. This new presentation walks you through the latest changes!

Some topics covered are:
- What is a Facebook Fan Page
- Why your business should have one
- How to get people to 'Like' your Facebook business page
- How to protect yourself & your employees with the latest Privacy Settings
- How to create and manage 'Friend Lists' and customize your Privacy Settings utilizing these lists
- How to control who sees your status updates, photos, friends, contact info, etc.
- How to control what Search Engines can see from your Facebook profile
- How to create and manage your 'Block Lists'

Published in: Technology, News & Politics

UPDATED: Leveraging Facebook for your Business | LogicClassroom by Boston Logic

  1. 1. Leveraging FacebookPages for Your Business<br />“A Facebook Page is a customizable presence for an organization, product, or public personality to join the conversation with Facebook users. The Page focuses on the stream of content posted by the Page administrators.<br />By leveraging the real connections between friends on Facebook, a Page lets Fans become brand advocates. Posts by the Page will start to appear in News Feed, giving Pages a stronger voice to reach their Fans.”<br /> -Facebook<br />
  2. 2. Who Currently Has a Personal Facebook Profile Page?<br />ALL THE COOL KIDS ARE DOING IT<br />
  3. 3. What Are ‘Fan Pages’? <br />‘LIKE’ Button Recently Replaced ‘BECOME A FAN’<br />(Means Same Thing)<br />
  4. 4. Why Use Facebook for Business? <br />
  5. 5. How Do You Create a Fan Page for Your Business? <br />
  6. 6.
  7. 7. Click the ‘+Create Page’ button on the ‘Ads and Pages’ screen.<br />This screen is your control panel for all the pages you admin.<br />
  8. 8. 1. Select the ‘Local Business’ option & the category from the drop down menu.<br />2. Name your Fan Page. <br />NOTE: You CANNOT change the Name or Category once created!<br />3. Check the box to confirm you’re an official representative of the business.<br />4. Click ‘Create Official Page’ once you’ve checked everything for typos!<br />
  9. 9.
  10. 10. So What Should You Post?<br />
  11. 11. How to Get People to “Like” You:<br />Next—Turning Fans into Leads…<br />
  12. 12. Turning Fans into Leads…<br />
  13. 13. Let’s Recap on Fan Pages:<br />
  14. 14. But What If Employees Are Afraid to ‘Like’ the Company Page/ Become Fans? <br />Why are they afraid?!<br />They Don’t Want Clients Seeing Their Personal Information on Facebook.<br />Do they know how to manage their Privacy Settings to protect themselves?<br />
  15. 15. First Things First, Let’s Organize all Your ‘Friends’.<br />2. Click the ‘+Create a List’ button on the Friends screen.<br />1. Select the ‘Friends’ category below your profile photo<br />
  16. 16. 3. In the popup window, Name your List and click on the Friends you want to add to it.<br />4. Select ‘Create List’ when you’re finished.<br />
  17. 17. Now, Onto Privacy Settings…<br />
  18. 18. Did you see this ‘Improved Privacy Controls’ notice Facebook last time you logged in?<br />
  19. 19. The ‘Improved Privacy Controls’ notice brings you to this screen & you can always change your setting in the ‘Account’ dropdown.<br />
  20. 20. We’ll start with the ‘Sharing on Facebook’ Setting (#1 in this example)<br />
  21. 21. Choose one of Facebook’s presets or Customize your settings.<br />
  22. 22. Don’t forget to check your Photo Albums Privacy Settings. <br />
  23. 23. You edit the privacy setting on each Photo Album individually; <br />‘Everyone’‘Friends of Friends’‘Only Friends’ or ‘Customize’.<br />
  24. 24.
  25. 25.
  26. 26. You can customize your privacy settings wherever you see this little padlock icon.<br />
  27. 27.
  28. 28. Your Profile Picture, Name, Gender & Networks are always open to ‘Everyone’<br />You can PREVIEW your profile as other people see it!<br />
  29. 29. Notice There are No Status Updates, or a Tabs for my Wall or Photos<br />Keep Your Profile Picture Something You Don’t Mind Everyone Seeing<br />
  30. 30. Sharing My Status Updates & some of my Wall & there are Info. & Photo Tabs<br />Sharing MY Posts, but NOT Posts by my Friends<br />Not showing my birth year or hometown.<br />
  31. 31. Here I chose NOT to show my contact info such as Email, Phone, Relationship Status, etc.<br />
  32. 32. Just enter the person’s name in this box on the Preview Screen.<br />
  33. 33. But There are Still More Privacy Settings to Customize…<br />
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38. You can completely disable this feature by un-checking this box.<br />
  39. 39.
  40. 40. You can ‘See a Preview’ of what information is searchable on the web by clicking here.<br />You can completely disable this feature by un-checking this box.<br />
  41. 41.
  42. 42. If you’re unhappy with what’s being show, you click here to disable searches. <br />Almost Finished…<br />
  43. 43.
  44. 44.
  45. 45.
  46. 46. Click ‘See More Results’ to refine your search.<br />
  47. 47. Type in a Location and click the ‘Refine Search’ button.<br />Make sure you select ‘People’ from the sidebar.<br />
  48. 48. Click this ‘Report/ Block Person’ link at the very bottom of their profile.<br />
  49. 49. Check the box next to ‘Block this Person’ and click the ‘Submit’ button.<br />
  50. 50. Let’s Recap on Privacy Settings:<br />
  51. 51. Remember, You Can Change Your Settings Any Time:<br />You can change your settings at any time by selecting ‘Privacy Settings’ from the ‘Account’ dropdown menu.<br />
  52. 52.
  53. 53. That’s All There Is To It!<br />Now You Know How to Protect Your Privacy!<br />So, You Won’t Mind ‘Liking’ The Company Fan Page! <br />
  54. 54. … AND Suggesting it to ALL YOUR FRIENDS!<br />Simply click the ‘Suggest to Friends’ link underneath the Fan Page Profile pic. & select your Friends in the popup window.<br />
  55. 55. Questions<br />????<br />This presentation will be online at:<br />www.RealEstateSEO1.com<br />and <br />www.BostonLogic.com/blog<br />