Social Media ROI: Take Your Conversation And Shove It...Into A Spreadsheet

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If social media has been a source of helium in the business balloon the last few years, ROI has been the needle to burst the balloon. More than one social media discussion has been shut down with a, …

If social media has been a source of helium in the business balloon the last few years, ROI has been the needle to burst the balloon. More than one social media discussion has been shut down with a, "yeah, but where's the ROI on it?" kind of question.

In this presentation, Bill Seaver discussed a proven method for measuring and tracking social media ROI so businesses can quantify their social media efforts, set measurable baselines, and validate whether it's worth doing (or not doing) anymore.

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Transcript

  • 1. Bill Seaver Blog: MicroExplosion.com Twitter: @billseaver Phone: (615) 473-0396 Email: Bill@MicroExplosion.com
  • 2. Social Media ROI Take Your Conversation And Shove It...Into A Spreadsheet
  • 3. Return on Investment
  • 4. Return on Voice
  • 5. Return on Investment = Passive Return on Voice = Active
  • 6. L.A.C.E. Method
  • 7. L.A.C.E. Method • Leads
  • 8. L.A.C.E. Method • Leads • Awareness
  • 9. L.A.C.E. Method • Leads • Awareness • Customer Service
  • 10. L.A.C.E. Method • Leads • Awareness • Customer Service • Engagement
  • 11. Tools For Measuring • Twitter Search • Facebook search search.twitter.com “Posts by Everyone” • Google Blog Search • Truveo blogsearch.google.com truveo.com • Technorati.com • Radian 6 technorati.com radian6.com • Boardreader • Raven boardreader.com raven-seo-tools.com
  • 12. Bill Seaver Blog: MicroExplosion.com Twitter: @billseaver Phone: (615) 473-0396 Email: Bill@MicroExplosion.com