Georgie Kemp discussing at Women in Tech Birmingham how the search engine results page is altering to a more user-centric experience. Within my talk I outline:
1. The evolution of voice search and assistants
2. What is voice search?
3. How does voice search work?
4. The rise of new search terms emerging
5. How are global organisations adapting?
6. Why should we care?
7. How can we prepare for voice search?
10. The evolution of voice search & assistants
What is voice search?
How does voice search work?
The rise of new search terms
How are global organisations adapting?
Why should we care?
How can we prepare?
Agenda 1
2
3
4
5
6
7
25. Rise of various search terms
Cluster Keywords
near me 164.7K
> sale 8,632
> jobs 5,976
> repair 3,875
> store 3,641
> car 3,164
> shop 3,127
> classes 2,827
> where 2,515
> service 2,494
> shops 2,392
Cluster Keywords
near me 438.8K
> sale 27,096
> jobs 14,910
> store 9,955
> where 9,486
> repair 8,845
> buy 8,168
> used 6,857
> car 6,044
> classes 5,922
> shop 5,550
57. Input Output Use Cases
Voice Voice
One answer
Actions
Voice Text
Multiple answers
Device with screen
Voice Image
Shopping
Directions (local listings)
Image Image
Shopping
Ideas
Historical user data Suggestions (voice, image, text) The assistant preempts and answers a query
Content For The Right Input
- Output Combinations