1. Pinterest Marketing
Market to people the way they want
to be marketed towards by flaunting
your passion

2. • Pinterest allows you to customize virtual pin
boards in a simple, clean manner.
• Stats you should know:
• 3rd biggest social network in the world
• Mostly women (male population growing)

3. • Your boards can be of anything. We’ll use my
site, Studense.com, to demonstrate how you
might build a following through Pinterest over
time.

4. We market to college students.

5. College Students like Graffiti.
We made a board of graffiti around Philadelphia.

6. Maybe a student would ask, “what do college students do in
Philly?” Well, on Pinterest we can tell them in the form of a ‘pin’.

7. But what’s that?! Not surprisingly, cute animals with witty
captions are popular among students. Humor+Cute=Success

8. • Pinterest is not about selling. Like all social
networks it is about sharing. You want to
leverage the knowledge and experience
you’ve accumulated with your products to
bring your potential customers value.

9. Customers only have so much
attention. We are all looking to get the
best return on our attention paid.

10. • “But cute puppies and pandas don’t translate
to dollars! Nice try slideshow, I think I’ll stick
to pinning coupons and products.”

11. • Before we dive into how to pin your products,
let’s check out some advantages of pinning
items that may be irrelevant to your product
but very relevant to your customer base.

12. Every time somebody shares my original pin, my board is placed
at the bottom of the post.

13. • 4 people repinned our post, completely
irrelevant to our core service, to their
followers. But look a little bit closer….

14. When somebody repins they are forced to choose which board
of their own they will repin it to. Unlike Facebook or Twitter, we
are not having our brand shared with all friends or followers,
rather a targeted group of followers that are interested in the
theme of the original post.

15. This is also at the bottom of the board. A preview shot of the
board it was repinned from. A quick look at these pups could
draw somebody in. Maybe even, another college student that
just happens to be following another college student’s boards?

16. • Make sure you’re following the right people.
When you know what sort of customer would
use your products and you follow them on
Pinterest, you can get a better feel for what
else they’re into.

17. • Alright, but what if we have some great
products that would look awesome on this
site?
• Glad you asked, let’s take the “Philly: Land of
the Veggies” board for example. On this board
we post pictures from the finest vegetarian
friendly restaurants in the city.

18. When you click on a picture once, it zooms. If you click it again
it takes you to the source of the picture. We link these from
either the businesses Yelp page or website to drive traffic for
them. You can do the same from your blog or website.

19. Add a price. In the description type in
$(and amount item costs)

20. Look what happens. The price is up in the top left for
people to see when scrolling through. Golden rule here:
Be honest.

21. Interact. Respond. ‘Like’. Follow people. Build relationships on
here. Taken out of context, the comment below could be taken
as a bit unusual. Carol was adding her caption to a picture of 2
chipmunks talking to each other.

22. How do I pin? Download the ‘Pin It’ button to your
toolbar from Pinterest’s site. Go to ‘About’ and click
‘Pin it button’

23. Once it’s in your toolbar you can link from almost any site.
Pinterest does allow sites to block pinning if they please. Yes,
Facebook is one that does not allow it.

24. When you click the ‘Pin It’ button, Pinterest will bring up
every picture on the screen. Just:
1)Click the picture you want

25. 2) Choose a board and a caption

26. 3) Push the red button

27. Let’s not forget to link your account to other social
networks. Add your Facebook and Twitter account so
people can get more information on how you can help.

28. Get started
• Drive Traffic

29. • Build Relationships

30. • Create Awareness for your brand

31. • Humanize (don’t bug people)

32. • Enjoy. Remember, people are signing onto
Pinterest to surf pictures and tell their friends
“I want that.”

33. • By the time you see this the number of people
on the network may change drastically. It’s the
3rd largest social network in the world. It’s
extremely simple to use, and it’s a place to
connect with customers.

34. Invitation?
• If you need an invitation to the site or just
want to talk about how your shop could use
Pinterest, e-mail me at
bmcbride2302@gmail.com and I’ll do my best
to help.
• Good luck!