Charlotte will create a photography project featuring black and white nature photos. She will take landscape and close-up shots of animals, flowers, trees and fields. Her target audience is teenagers and adults of all genders, as she wants to showcase the beauty in nature. Through editing the photos' brightness, contrast and individual colors, she aims to help viewers see nature differently and appreciate its beauty. To present her work, she will create a book of the photos using an online service like Blurb.com.

1. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
Charlotte Bracken
Media Format (film,
documentary, motion
graphics,
photography,
animation, graphic
design etc)
The kind of media format that I am going to do will be Photography. I will
edit my photography in a certain style to the aspect of what it looks good,
mainly it will be black and white as I have a high interest of black and white
photographs as they seem to fascinate me more than the original coloured
images.
Synopsis of Idea
(content, narrative,
genre)
I will be taking pictures of Nature. This will have a variety range of images
from animals, flowers, trees and even fields. This will open up a selection of
work which I personally will be able to edit in many different ways yet hope
to come out with the final solution of having a variety of professional
looking black and white photographs. I want my all of my photographs to
appeal to the target audience which I have set. And make the beauty of
nature show within these images. The kind of shots that I will do for this
specific project is landscape as well as some close up to show the range of
the extent of the photographs I will be taking.
Target Audience?
(demographic NOT
age range)
My photographs that I will be taking in this project will be aimed at
teenagers to older adults of both genders as I don’t specifically want to
target one gender because I hope it will appeal to both. The specific kind of
photography might not be enjoyed by everyone within my target audience
and may even be enjoyed by a younger audience as there will be nothing
unsuitable to see within the photography. By knowing that I am focusing
more on the natural aspect of things, no unsuitable images such as people
at their most natural form, in the nude.
Target Audience
Needs?
Within this, I want to open the target audience’s eyes that no matter what
the object within nature, there is a beautiful side within it as its all around
them. I want to be able to help them see things in a different and better
view than what they might be seeing. Their opinions visually and mentally
will change with how I will interpret the actual object that I have focused
onusing the camera and also with the editing I have chosen to use.
How will your project
meet the needs of
your target audience?
(Make reference to
content you think will
appeal to your target
audience)
The images that I will have taken will be edited a little and the main object
within the photograph will be the main image that the target audience will
be focusing on. I will edit each image to how I think suits it best, changing
the brightness and contrast may be a huge part of the actual editing and
making sure that each individual colour within the image suits as I will be
making the photograph black and white because that is the style I wish to
make my photos. Making the image clear to the audience it will show the
beauty of the object within each photograph I will take.
What production
techniques will you
use to realise your
project?
For each individual photograph that I will take, it will be edited and then
hopefully each will look individual and then for the exhibition, I will create a
book of all my photographs which will be made on a website such as
www.blurb.com. This will help me create the perfect book for my

2. Salford City College
Eccles Sixth Form Centre
BTEC Extended Diploma in Creative Media Production
Unit 4: Final Major Project Proposal Form
Charlotte Bracken
photographs to be seen by the target audience which can be presented in a
professional way. .