iBeacon technology, with its ability to detect a customer’s proximity and collect data, empowers retailers with myriad opportunities to engage with customers better. This webinar talks about how retailers can increase sales and generate more revenue using beacons. It also covers dos and don'ts for iBeacon Marketing.

1. 7 Ways Retailers can Cash in
on Beacon Marketing
Ravi Pratap
CTO & Co-Founder
MobStac
Beaconstac Webinar
July 2015Neha Mallik
Senior Marketer
MobStac

2. What are beacons?
• Low-cost, low-power transmitters equipped with Bluetooth Low Energy or BLE
(also called Bluetooth 4.0 or Bluetooth Smart)
• Helps mobile devices detect proximity and determine micro-location

3. How beacons work
Beacons don’t transmit content; they transmit a series of numbers
• The transmitted signal allows another device to identify it and determine the
device’s proximity to the beacon

4. Today’s webinar
• What is iBeacon marketing?
• Benefits of marketing using beacons
• 7 beacon campaign ideas for retailers
• Dos and don’ts in iBeacon marketing

5. • Marketing to customers at the right place, at the right time, with highly
relevant and personalized notifications using iBeacon technology
• A new way to drive sales by influencing consumers at their ‘moment of truth’
What is iBeacon Marketing?

6. Benefits of marketing with beacons
# 1 Engage customers where it matters most

7. Benefits of marketing with beacons
# 2 Enhance customer experience

8. Benefits of marketing with beacons
# 3 Target customers with greater precision

9. Benefits of marketing with beacons
# 4 Generate more revenue

11. • Send rich product information such as
videos, product reviews and demos
• Tailor messages based on individual app
preferences
• Track response to understand user
interests
Example: Neiman Marcus
7 different ways to market using beacons
# 1 Engage customers with personalized content

12. • Provide information on products on
display
• Give customers easy access to
those products in-store
• Target customers even outside
your store
Example: House of Fraser
7 different ways to market using beacons
# 2 Use ‘smart’ mannequins to draw customers

13. • Remind customers about their loyalty
points accumulated so far
• Deliver offers based on past purchase
history, preferences, items on wish list
• Offer incentives in the form of more loyalty
points
Example: San Francisco Soup Company
7 different ways to market using beacons
# 3 Leverage loyalty programs

14. • Add features such as ‘in-store pickup’
and ‘click-and-collect’
• Alert customers about items in their
online shopping cart/ wish list being
available in a nearby store
Example: Nordstrom
7 different ways to market using beacons
# 4 Offer a combination of offline and online shopping

15. • Send suggestions based on purchase
history
• Offer in-app product finders to locate
products in-store
Example: Zatarain’s
7 different ways to market using beacons
# 5 Upsell more products with ‘recommended products’

16. • Allow customers to reach out to
sales staff from within the app
• Empower your staff with a ‘full view’
of every customer in-store
Example: Waitrose
7 different ways to market using beacons
# 6 Empower sales associates

17. • Send discounts and offers
• Incentivize shoppers in unique ways
Example: American Eagle Outfitters
7 different ways to market using beacons
# 7 Serve deals, offers and incentives

18. One More!
Nivea’s Ad Shield: Showed customers they ‘cared’

19. • Run a pilot project before going live
• Seek permission before accessing
user information
• Set a threshold time for messages
to be triggered via your app
Dos and don’ts in iBeacon marketing
• Keep customer data in different
silos
• Use beacons only to sell to
customers
• Send too many messages to
customers

20. Beaconstac Eddystone Platform
• UNLIMITED user interactions
• Integrated with Google Analytics
• Rules-based rotating URLs
• Custom Domain
• Customer Support

21. Questions?
ravi@beaconstac.com
@beaconstac | @ravipratap
http://www.beaconstac.com