Market Intelligence

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Ben Puddle

Data that can be used by investors to assess the performance of web based businesses

Technology Business

Market Intelligence:Expedia, Orbitz & Priceline Performance Analytics Powerful Insights by Ben Puddle

Example of Hitwise Intelligence:Analytics on Top 3 OTA’s The following slides show a few choice examples of the analytical data that Hitwise can collect: market share by total visits per month market share by benchmarking or industry traffic trends consumer composition consumer segment specific sales conversion rates Hitwise proprietary data is unique and exclusively available to our clients Daily online behavioral data from 25 million+ individuals, 160+ industries, 5+ million sites, 50 million search terms.

Industry overview:Top 10 Travel Websites by Visit Share over 4wks

Historical Data:Top 3 Travel Websites by Visit Share % over 2yrs

Historical Data:Top 3 Travel Websites, Average Visit Time Over 2yrs

Search data: Paid vs Organic Search Rate

Demographic Data: Visitor segmented by Income Bracket

Conversion Rate: Sales Conversion by Income Bracket

Conversion Rate: Conversion % of Total Visitors to Priceline Total Visits to Pricelince.com Total Conversions to Pricelince.com

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Market Intelligence

1. Market Intelligence:Expedia, Orbitz & Priceline Performance Analytics Powerful Insights by Ben Puddle

2. Example of Hitwise Intelligence:Analytics on Top 3 OTA’s The following slides show a few choice examples of the analytical data that Hitwise can collect: market share by total visits per month market share by benchmarking or industry traffic trends consumer composition consumer segment specific sales conversion rates Hitwise proprietary data is unique and exclusively available to our clients Daily online behavioral data from 25 million+ individuals, 160+ industries, 5+ million sites, 50 million search terms.

3. Industry overview:Top 10 Travel Websites by Visit Share over 4wks

4. Historical Data:Top 3 Travel Websites by Visit Share % over 2yrs

5. Historical Data:Top 3 Travel Websites, Average Visit Time Over 2yrs

6. Search data: Paid vs Organic Search Rate

7. Online Brand Measurement:Search terms including brand terms

8. Demographic Data: Visitor segmented by Income Bracket

9. Conversion Rate: Sales Conversion by Income Bracket

10. Conversion Rate: Conversion % of Total Visitors to Priceline Total Visits to Pricelince.com Total Conversions to Pricelince.com

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