3. It’s not traditional media that are dead (although some of them smell rather funny). It’s unwanted, irrelevant interruptions and stupidity that we are fed up with. By the way, who came up with that stupid concept of “Display Advertising”? Isn’t all advertising (except radio) display?
7. Location Based Services (relevant now and here) CRM (relevant for who I am) any kind of (creative) format Peer-Pressure and Peer-Guidance (because I trust my social network more than I trust brands) Brands as Friends (because you tell me stories and provide me with real value) RELEVANCE MARKETING When? Now! What? Search! Apps! Who? Me! Where? Here! It’s about building respectful relationships with customers, based on relevant communication, providing value for both sides, without annoyance or intrusion. And it is finally possible today.