My thoughts about integrating technology and movie poster together to make decision making process at fast as possible.

1. Integrating Movie Poster with Advertising
and Decision Making Process

2. Introduction
Movie Posters
• Movie poster can be seen on billboards, lobby of movie
theaters, magazines, internet and even on buses.
• They act as advertisement, with the only goal which is to
“sell” you the movie.
• With catchy sentence or slogan that piques your interest
and makes the plot seems intriguing.
• Oldest way and also one of the best way to advertise a
movie.

3. Movie Poster
Effectiveness
• The anticipation of a new movie usually starts
from a teaser of a poster or a trailer.
• Strategically placed movie poster would
definitely capture the attention of potential
viewer
• Movie marketers spends huge bucks to ensure
that their movie posters are the most attention
seeking and grabbing.

4. Movie Poster
Questions to ponder
• How can we make the movie poster more effective?
• How can we make the posters more value for money?

5. Movie Poster
Enhancing
Two technology that would help enhance the effectiveness of the movie posters
QR Code
NFC Tags

6. Movie Posters
QR Codes
• Common in consumer advertising
• Quick access to any brand’s website
• Able to track the codes for better study
of the market
• Using a QR code scanning
application, users would be able to
obtain more information or book the
ticket on the sport

7. Movie Posters
NFC Tags
• Newest technology
• Payment made possible by just scanning
the NFC tags
• Only works on close distance (10cm or
less)
• Information could be sent to the user
mobile phones within seconds
• Easy implementation and execution
• User just need to move their phones
into close proximity and information
would be passed through

8. Movie Poster
Why the new investment
CURRENT
PROPOSED
• Movie posters are mostly located within
malls and most of the time just at the
lobby of cinema
• Movie posters should be located out of
the cinema mall
• Most consumers would have a movie in
mind before entering the cinema lobby
• Decision making would mostly be made
BEFORE stepping into the cinema lobby
• Consumers should be provided with
more information when they look at the
posters
• Decision making should be made WHEN
user look at the posters, before stepping
into the ticketing counter

9. Movie Poster
What can be done?
• Implementation of QR code or NFC tags can achieve a level of interaction for the poster and
consumer.
• Strategically located at the stairways of Queensway Shopping Centre ensures the maximum
shopper coverage for the mall
• Movie trailer that is showing on the outdoor LED screen would further enhance the
awareness of the movie
• With a scan of QR Code or NFC Tags, consumers would be shown with the movie booking
page or movie trailer
• This ensures an action to be taken if the user would wish to buy the movie at the instance.
• This would greatly enhance the effectiveness of the poster

10. Movie Poster
Applying the concept
Note
Users need to download a QR
code application to scan the
Qr code.
Book Your Ticket Now!
TRY IT!
Application
iOS – Scan
Android – QR Droid
Blackberry – QR Code Scanner
Pro

11. Movie Poster
Applying the concept
Note
Users need to download a QR
code application to scan the
Qr code.
Scan For Trailer!
TRY IT!
Application
iOS – Scan
Android – QR Droid
Blackberry – QR Code Scanner
Pro

12. Movie Poster
Applying the concept
• Shoppers would be able to scan the QR code while noticing the poster around
shopping malls or articles
• On the spot decision making
• Scanning and purchasing can be made on the go within seconds.
• Purchasing can be done on the go too.

13. Movie Poster
Going A Step Further
• NFC tags could be implemented together with the QR codes to make payment from smart
wallet possible
• QR code scanning can bring users to the official golden village iPhone / android application
for faster and hassle free booking.

14. THANK YOU