Digital Shelf-Edge Solutions provides integrated technology solutions to drive retailer productivity. The company is headquartered in Norway with 600 employees in 10 offices across 10 countries. Their solutions include electronic shelf labels, cash management, click and collect, and select and collect. Their PRICE solution enables automated pricing, centralized pricing management, and dynamic pricing capabilities. They help retailers face threats from online competitors by price matching, showing out of stock information, and using QR codes to provide more product information and reviews to customers.

1. Digital Shelf-Edge
Solutions
Povilas Kepalavičius

2. Company information
• Headquarters in Raelingen,
Norway
• Listed on the Oslo Stock exchange
• Turnover 110 MEUR (2016)
• 600 employees
• Offices in 10 countries
• Customers in 30 countries
• www.strongpoint.com

3. Business Insights
Customer behaviour
Industry trends
Business intelligence
Technology Expertise
Patents
Testing
In-house competence
Professional Services
Cash Management Loss Prevention Click & Collect Self-Checkout Electronic Shelf Labels
Operational Excellence
Solutions
Analysis
Needs
Pains
Maximum productivity
High security
Excellent shopping experience
Retail Suite

4. Driving retailers productivity by providing
integrated innovative technology solutions

5. A store with StrongPoint

6. Cash Management

7. Click & Collect

8. Select & Collect

9. Electronic Shelf Labels

10. What we are solving with Pricer
The PRICE solution enables retailers to execute their pricing strategy:
o Fully automate one of the most challenging in-store functions
o Centralize the core pricing function
o Meet today’s complex omni-channel requirements
o Maximize margins with immediate price reactivity
o Execute dynamic pricing
o Build customer trust
o Modernize stores and enhance image

12. A new shopping realty
• Grows faster than offline retail.
• Makes shopping social and shareable.
• Offers constant access to product
information and reviews.
• Transparency
• Offers a tangible shopping
experience.
• Immediate delivery.
• Access to in store “expert” advise
WEB STORE

13. Best offer for client
• Show the pricing of the competition –
the customer will do it anyhow
• Low price guarantee – matching
competition (Best Buy, Coop Sweeden
etc.)
• Change prices continously to match the
competition and maximize profit.

14. Facing the threat from online
Media Markt in Netherlands for example have adopted a true Omni
channel strategy, matching prices in their stores with their online
web
• Comparison with 25
competitors
prices (daily adjustments)
• Improved Interaction
• Loyalty
• Price assurance
• Flexibility

15. OUT-OF-STOCK items
• Show when the item will be back
in stock again, and / or in other stores
• Send the customer to your web site for
immediate order (via QR / NFC /SMS).
• Suggest alternative products.

16. More information
• Use QR codes or NFC to send
customers to your content, not that
of your competition.
• Help Customer find other products that go
well with the item.

17. Getting advice
• Show reviews on the label.
• Let customer rate, with immediate
response (QR / NFC / text).
• Connect to social media.

19. Geofencing
The shoppers can be informed
of which area they have
entered and the retailer can
push a promotion or a welcome
message to the shoppers
according to which
area they are in.

20. Shopper guidance provides store managers and retail chains
the opportunity to deliver store visit optimization functionalities
such as visit planning and real time guidance for the optimal
route
Shopper guidance

24. Task management
Delisting products, negative stocks, new arrivals, shelf
implementation, shelf-talker management… a large portion of the
work performed on the shop occurs at an article’s position on the
shelf.

26. Poster

27. Retail has changed a lot since the 1950s.
Why there are operations done in the same way
as back then?
Thank you!