A presentation on how we are developing Beacon technology and why you should include this in your marketing strategy.

1. -beacons
The Future
For Consumers
17/07/2014ASCESIS Beacon Presentation 1

2. Agenda
• Being a Consumer Has Just Changed
• What are beacons?
• Why Beacons?
• What Can They Do?
• How Can You Use This Technology?
• Improving customer experience
• Mobile Device Stats
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3. Being a Consumer Has Just Changed – Forever!
Going to a football game and immediately
getting important game information on
your device, including team stats and
directions to the gate you need.
When you arrive at the gate, it knows you
are a season ticket holder and lets you in,
or if you have purchased an e-ticket it will
bring your ticket up on your phone before
opening the gates.
During the game you will able to check out
which concession stand has the shortest
line or where promotions are being
offered, take part in the half time games
and even the in game betting.
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Imagine installing an app on your mobile
device, then going to a store and
receiving a welcome discounts just
because it's the first time you have used
the app in a particular store.
When in the store, you are able to view
information about products by simply
tapping your smartphone or tablet on a
product, be told about different offers as
you move from zone to zone and finally
paying for your product using your
mobile device.
Science Fiction Technology, Here and Now.
OR

4. How is This Possible?
Beacons make it possible.
What are beacons?
Beacons use the implementation of Bluetooth low-energy (BLE) wireless
technology to create a different way of providing location-based information
and services to mobile devices.
The small wireless devices are sometimes also called a 'mote'. When placed in a
physical space, it broadcasts tiny radio signals to smart devices.
Think about it as a very small lighthouse. Mobile devices that are in range are
able to 'hear' these signals and estimate their location very precisely, as well as
to communicate with the beacon to exchange data and information.
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Not The Same Old Bluetooth You Know and Hate

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Bluetooth Low Energy is Hardware and Software

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Other Low Energy Technologies and Why They Lost

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BLE Vs NFC

9. Beacons Stats?
• Battery life per beacon – estimated 1-2
years
• Range – 2cm - 20-30m *dependant on
environment, default transmission
power
• The beacons are available in discreet
and visual designs
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10. Why Beacons?
The beacons can trigger a dedicated application on a smartphone or tablet to pinpoint a
user’s exact location.
This enables the application to deliver information that is contextually relevant to the
physical space occupied by the beacon.
All interactions are logged and recorded to provide businesses with a wealth of micro-
location based analytics.
What Can They Do?
Beacons provide two types of functionality: geofencing aka region monitoring to signal an
app when someone enters or leaves a geographic area, and proximity aka ranging to
determine how close someone is to a beacon.
Ranging only works when an app is running in the foreground, while region monitoring also
works when an app is not running (on iOS 7.1, the app does not even have to run in the
background, which means that once the app has run once it will never stop responding until
the user uninstalls it, revokes the Bluetooth permission for the app, or turns off Bluetooth
altogether)
LINK: https://www.youtube.com/watch?v=6pdAkj9O-Hk&feature=youtu.be
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Share Small Amounts of Information with Other BLE Enabled
Devices

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Mobile Interaction Before BLE

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One Signal Triggering a Variety of Actions
ACTIVE COMMUNICATION
Allows basic levels of interaction that
wake up the Phone
from Standby mode and allow Lock Screen
Notifications.
PASSIVE COMMUNICATION
Allows an enhanced user experience.
Beacons can open
certain applications or trigger specific
events.

14. How Can You Use This Technology?
Typical applications are:
• marketing - combining online behaviour with detailed on premise behaviour, sending
special offers on entering a store
• customer service - provide detailed information on-site; e.g. how do I work this
machine in the gym?
• waiting times - know how many people are in line before I go there?
• social - automatic check-in
• payment - with PayPal or mobile wallets
• Then there are the scenario’s where the beacons themselves are also mobile (on
people, pets, key chains, cars)
• Clock in and clock out for work
• Lone worker and safety check ins
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15. Improving Customer Experience
The use of beacons in the retail space
can enhance the customer experience
by providing customer incentives and
brand awareness on demand.
Beacons trigger the relevant content to
be delivered at a desired micro-location,
customising the experience and
capturing localised business
intelligence.
LINK: http://bit.ly/1r6j7pX
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Retail – Apple Store Experience
Provided you've got the app on your phone
and have given Apple permission to track
you, it'll attempt to offer an augmented
retail experience tailored to your needs.
If you're standing next to an iPhone table
you might receive a message asking if you'd
like to upgrade your iPhone.
If you like, the app will then check your
upgrade eligibility and let you know how
much you can trade in your old model for.

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Targeted Messaging Based on Location

18. Visitor Solutions
Museums, Exhibitions, events concerts,
factory tours, Zoos, stadiums, walks and
theme parks could all benefit from
beacons.
By placing beacons along the visitors
journey you can feed them the right audio
and visual information wherever they are.
LINK: http://vimeo.com/84760383
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Industries that can Leverage Beacon Technology.

20. Of the UK population
now own a
smartphone & nearly
a fifth own a tablet.
Mobile Device Stats
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60%
127 Mins
Average time
a day people
use Apps

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For the first time in history the internet
is mobile 1st, meaning more people
access the internet via a mobile device,
compared to any other device.
Showrooming is rife in the UK for
‘considered’ purchases – 42% of us look
at electronic goods in-store before
buying online from a different retailer
*Beacons – can help combat this.
Tablet sales will grow from 233 million
in 2013 to 1.094 billion in 2017
Mobile Device Stats

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Beacon Technology Being Used in The Shop

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Beacon Technology Being Used for Coupons

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There are a few caveats…
• Bluetooth must be turned on
• Your app must be installed on the users device
• You can’t use an Beacon to trigger the installation of your app
• Location services must be enabled for the specific application
• Beacons do not give you internet access.
• To download real-time content you must have the app connected
via cellular or WiFi connection.

25. THANK YOU
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Web: www.ascesismedia.com
Email: info@ascesismedia.com
Tel: 01202 978222