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The A to Z of Planning Your First Eddystone Beacon Pilot

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This webinar talks about everything you need to know about running an Eddystone beacon pilot, right from purchasing beacons to setting up your proximity marketing campaign and more. Also talks about why businesses should choose Eddystone over iBeacon.

Published in: Technology
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The A to Z of Planning Your First Eddystone Beacon Pilot

  1. 1. The A to Z of Planning Your First Eddystone Beacon Pilot Perry Nunes Marketing Associate MobStac Beaconstac Webinar May 2016Devika Girish Senior Marketing Associate MobStac
  2. 2. • Low-cost, low-power transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart) • Helps mobile devices detect proximity and determine micro-location What are beacons?
  3. 3. Beacons don’t transmit content; they transmit a series of numbers • The transmitted signal allows another device to identify it and determine the device’s proximity to the beacon How beacons work
  4. 4. • Why Eddystone is fast becoming the new industry standard • Why your business should choose Eddystone over iBeacon • How to launch your first Eddystone beacon pilot • Top 3 scenarios where Eddystone makes sense for your business • FAQs around Eddystone-URLs Today’s Webinar
  5. 5. (1) 45% of Top proximity companies support Eddystone as of Q1 2016 Why Eddystone is fast becoming the new industry standard
  6. 6. (2) Chrome support on Android and iOS has opened doors to 1B monthly active users Why Eddystone is fast becoming the new industry standard
  7. 7. (3) Eddystone-EID offers users a privacy focused way of tracking their things Why Eddystone is fast becoming the new industry standard
  8. 8. (4) Eddystone has upped the game by offering 3 more data payloads Why Eddystone is fast becoming the new industry standard • Eddystone UUID - Works with native apps • Eddystone URL - Great for one- time transactions • Eddystone TLM - Helps with fleet management
  9. 9. (5) Many brands have already announced Eddystone beacon pilots Why Eddystone is fast becoming the new industry standard • CES 2016 - helped with navigation at the event venue • MyStop - sends transport alerts to users on London buses • Samsonite - plans to launch smart luggage that allows users to keep track of it easily
  10. 10. (1) Does away with the need for a beacon-enabled app Why your business should choose Eddystone over iBeacon • iOS - Eddystone URL opens on Chrome Today Widget • Android - Eddystone URL opens on Chrome and Physical Web app
  11. 11. (2) Does away with the need for a sizeable audience on a 3rd party app Why your business should choose Eddystone over iBeacon • Popular 3rd party apps used include WeChat, Shazam, etc. • Many verticals struggle to find an app widely used by their audience • Eddystone helps them interact with users by triggering URLs directly
  12. 12. (1) Identify the goal of your campaign How to launch your first Eddystone beacon pilot • Drive mobile app downloads • Boost in-store sales • Drive nearby customers in-store • Collect customer feedback • Gather analytics on customer responses
  13. 13. (2) Purchase beacons How to launch your first Eddystone beacon pilot
  14. 14. (3) Create a floor plan How to launch your first Eddystone beacon pilot • Grid-based beacon deployment • Point-based beacon deployment • Choose between -
  15. 15. (3) Create a floor plan How to launch your first Eddystone beacon pilot • Note objects that might hinder beacon signals (eg: metallic surfaces, wall material) • Map down points of interest • For accuracy mount beacons 3m to 5m above the ground
  16. 16. (4) Set up your Eddystone campaign How to launch your first Eddystone beacon pilot • Watch the video: https://www.youtube.com/watch?v=2woxPZSbDFE
  17. 17. (5) Test out your beacon experience How to launch your first Eddystone beacon pilot • Does the beacon trigger an action assigned to it? • Is the beacon consistent in triggering the action on different smartphones? • What is the time taken by the beacon to trigger an action?
  18. 18. (1) In public spaces Top 3 scenarios when Eddystone makes sense for your business • Attached to movie posters to view video clips (2) For public utilities • Used at parking meters to simplify the payment process (2) For commercial settings • Used by restaurants to improve their guest queueing system
  19. 19. FAQs around Eddystone URLs • Why doesn’t Chrome app on Android detect my Eddystone beacon? o It fails to trigger URLs that are do not use https • How do I manage my Eddystone-URLs remotely? o Shorten your URL using tiny.cc and not goo.gl/bit.ly • Can I broadcast text instead of a URL? o An error page would be displayed when clicked o Use meta title of URL to display a catchy caption
  20. 20. Beaconstac Eddystone Platform • UNLIMITED user interactions • Integrated with Google Analytics • Rules-based rotating URLs • Custom Domain • Customer Support
  21. 21. Questions? ravi@beaconstac.com @beaconstac http://www.beaconstac.com

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