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Social media updates oct (comms day)
1. STJobs Social Media Updates
• Total Facebook “Likes”: 54,756
• Competitor Facebook Stats:
JobStreet: 12,301, JobsDB: 13,006, JobsCentral: 14,143
• Total Twitter Followers: 638
(vs 346 – month-on-month increase of 34%)
• Competitor Twitter Stats:
JobStreet: 5,727, JobsDB: 8,292, JobsCentral: 2,003
Critical Facebook Fanbase achieved
Focus was to:
•develop social media campaign for STJobs Buses &
Taxis
•generate more targeted Facebook postings to drive
traffic to stjobs.sg/
• create more targeted tweets on Twitter to drive
awareness to stjobs.sg/
• increase Facebook Page fans and acquire Twitter
followers
2. STProperty Social Media Updates
• Total Facebook “Likes”: 44,250
more than 2,064 people talking about STProperty
on Facebook
• Competitor Facebook Stats:
PropertyGuru: 6,795, iProperty: 26,143
• Total Twitter Followers: 447
• Competitor Twitter Stats:
PropertyGuru: 1,153, iProperty: 2,053
Critical Facebook Fanbase achieved
Focus was to:
• develop social media campaign for STProp launch,
“So You Think You Know Singapore?”
• generate more targeted Facebook ads to drive traffic
to STProperty Facebook Page
• acquire Twitter followers
3. STClassifieds Social Media Updates
• Total Facebook “Likes”: 12,147
• Competitor Facebook Stats:
Gumtree: 292, olx: 68,936, Locanto: 20,598,
• Craigslist: 4,390
• Total Twitter Followers: 1,329
• Competitor Twitter Stats:
Gumtree: 8,356, olx: 13,565, Locanto: 4,573,
• Craigslist: 6,440
Critical Facebook Fanbase achieved
Focus was to:
• develop social media campaign for Children’s Day
• generate more targeted Facebook postings to drive
traffic to STClassifieds Facebook Page
• acquire Twitter followers
