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Mike James
Marketing and
communications
manager
Launching a new online and print
magazine for Nugent or How to
make sure a...
@wearenugent wearenugent.org 2
Launching a new online and print magazine for Nugent or How to make
sure all your stakehold...
@wearenugent wearenugent.org 3
1 Adoption Service2 SEN schools
5 homes for adults 6 homes for children and
young people
10...
It all started with ‘can we refresh the logo?’
@wearenugent wearenugent.org 4
@wearenugent wearenugent.org 5
It all started with ‘can we refresh the logo?’
@wearenugent wearenugent.org 6
It ended with…
• A full rebrand
• 1 marketin...
It all started with ‘can we refresh the logo?’
@wearenugent wearenugent.org 7
@wearenugent wearenugent.org 8
@wearenugent wearenugent.org 9
@wearenugent wearenugent.org 10
@wearenugent wearenugent.org 11
@wearenugent wearenugent.org 12
@wearenugent wearenugent.org 13
@wearenugent wearenugent.org 14
@wearenugent wearenugent.org 15
Developing a publication plan
@wearenugent wearenugent.org 16
Aims To raise the profile of Nugent and its work
Objective T...
@wearenugent wearenugent.org 17
@wearenugent wearenugent.org 18
@wearenugent wearenugent.org 19
Design
@wearenugent wearenugent.org 20
@wearenugent wearenugent.org 21
Measuring success and top tips
Evaluation, evaluation, evaluation.
Print provides limited ...
@wearenugent wearenugent.org 22
Measuring success and top tips
Tips
• Develop a clear strategy
• Have regular editorial me...
@wearenugent wearenugent.org 23
michael.james@nugentcare.org – wearenugent.org - @wearenugent
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what el...
Charity magazines
and newsletters
North West Networking Group
10 May 2017
Manchester
#ccnorthwest
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Launching a new online and print magazine (or how to make sure all your stakeholders are happy) | Charity magazines and newsletters | North West Networking Group | 10 May 2017

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Mike James, marketing and communications manager, Nugent

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
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Launching a new online and print magazine (or how to make sure all your stakeholders are happy) | Charity magazines and newsletters | North West Networking Group | 10 May 2017

  1. 1. Mike James Marketing and communications manager Launching a new online and print magazine for Nugent or How to make sure all your stakeholders are happy.
  2. 2. @wearenugent wearenugent.org 2 Launching a new online and print magazine for Nugent or How to make sure all your stakeholders are happy. • Who are Nugent • Nugent’s Rebrand • Marketing and Comms Strategy • Development and implementation of Together magazine
  3. 3. @wearenugent wearenugent.org 3 1 Adoption Service2 SEN schools 5 homes for adults 6 homes for children and young people 10 support services 12 community based services Who are Nugent? A 136 year old social welfare charity providing a diverse range of support to adults and children through our schools, care homes, community and social work services and social enterprise. We support on average 6,000 people each year, with over 700 staff and supporting over 200 volunteers.
  4. 4. It all started with ‘can we refresh the logo?’ @wearenugent wearenugent.org 4
  5. 5. @wearenugent wearenugent.org 5
  6. 6. It all started with ‘can we refresh the logo?’ @wearenugent wearenugent.org 6 It ended with… • A full rebrand • 1 marketing and comms strategy • 5 websites • 13 social channels • A quarterly stakeholders/supporters print magazine and email • 1 biweekly staff e-newsletter • Brand roll out across 27 services in 20 different buildings
  7. 7. It all started with ‘can we refresh the logo?’ @wearenugent wearenugent.org 7
  8. 8. @wearenugent wearenugent.org 8
  9. 9. @wearenugent wearenugent.org 9
  10. 10. @wearenugent wearenugent.org 10
  11. 11. @wearenugent wearenugent.org 11
  12. 12. @wearenugent wearenugent.org 12
  13. 13. @wearenugent wearenugent.org 13
  14. 14. @wearenugent wearenugent.org 14
  15. 15. @wearenugent wearenugent.org 15
  16. 16. Developing a publication plan @wearenugent wearenugent.org 16 Aims To raise the profile of Nugent and its work Objective To deliver news about our work to a wider audience Targets: • Public • Archdiocese • Service users & their families • Supporters • Donors • Fundraisers • Volunteers • Trustees • Regulatory • Archdiocese • General Public • Staff Business plan/Strateg y line: Leadership – Communication Strategy - Raising the Profile of the Organisation Actions Timescales 1 Develop ‘Nugent News’ into a wider read, magazine style quarterly 2 Make iACCORD a Monthly staff update 3 web blog – expert piece from a key staff member Quarterly Monthly Monthly 1 Develop ‘Nugent News’ into a quarterly magazine – with a wider readership to increase the profile and understanding of our community based work and fundraising needs ‘Together’ News about Nugent Quarterly publication, mainly focused on fundraising, community, caritas services, broadening the reach of our content, across different outputs. Print version – Mailed to Supporters - mailing list Currently 3800 Distribute to: all Nugent services, churches, church halls, other archdiocese buildings, dentist surgeries, doctors surgeries, suppliers offices, Libraries … Online version - distributed via web links through SM, email lists, Issuu Shared via staff email footer Download from website Quarterly end of month: Jan, April, July, Oct 2 Make iACCORD a Monthly staff email update, to ensure it is current and responsive ‘iACCORD’ Monthly Team Brief - Email only (via mailchimp) Internal staff newsletter to update on news stories, successes, events, staff info, services, etc. Sent to all staff monthly by email, managers expected to print for non-computer based staff. PDF version saved online, private link on web. 4th Monday of each month From Jan 23rd 3 web blog – provide an expert piece from a key staff member on wearenugent.org to widen people’s understanding of our work and the breadth or our expertise. Each month different relevant topic/news/issue covered by a staff member with expertise in that area. Monthly End of month
  17. 17. @wearenugent wearenugent.org 17
  18. 18. @wearenugent wearenugent.org 18
  19. 19. @wearenugent wearenugent.org 19 Design
  20. 20. @wearenugent wearenugent.org 20
  21. 21. @wearenugent wearenugent.org 21 Measuring success and top tips Evaluation, evaluation, evaluation. Print provides limited opportunities to track open rates You can monitor responses to opt in forms, but you're reliant on people returning them. We have mailed the same list of subscribers, mainly from our supporters but also parishioners, volunteer groups, and business who we work with on various initiatives. Issue 1 posted to 4200 600 returns, Issue 2 posted to 3600 120 returns We have been successful in ensuring the list is more robust than we expected.
  22. 22. @wearenugent wearenugent.org 22 Measuring success and top tips Tips • Develop a clear strategy • Have regular editorial meetings • Consult and collaborate • Bring in proof readers external to your team • Manage your data and monitor returns • Use your content across all channels
  23. 23. @wearenugent wearenugent.org 23 michael.james@nugentcare.org – wearenugent.org - @wearenugent
  24. 24. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
  25. 25. Charity magazines and newsletters North West Networking Group 10 May 2017 Manchester #ccnorthwest

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