Email Guidelines for Business<br />Cisco Financial – April 4, 2011<br />Presented by:  UNR, Extended Studies & Empower Con...
Course Objectives<br />Identify best practices<br />How email works<br />Email etiquette<br />Sending, Formatting, Attachm...
How Email WorksCourtesy of How Stuff Works<br />www.go2ecg.com<br />
Why Email Etiquette?<br />Professionalism<br />Proper language conveys a professional image<br />A pleasure to do business...
Basic Guidelines<br />To<br />CC<br />Confusion<br />Think it through<br />BCC<br />Mail merge vs. Spam<br />No blank subj...
More Basics<br />Feedback<br />Acknowledge receipt<br />Embarrassing emails<br />Attachment file sizes<br />Some restricti...
Content Is King Building Relationships & The Brand<br />www.go2ecg.com<br />
How Would You Respond In Person?<br />Business letter courtesy<br />Greeting, Closing<br />Name<br />Be concise and to the...
Content & Creation Tips<br />Use proper structure and layout<br />Long, wordy sentences<br />Complete<br />Use active vs. ...
Read the email before you send it
The message thread
Relevance and edits
Use a meaningful subject
Urgent and important</li></ul>www.go2ecg.com<br />
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Writing Impactful Emails Presentation

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Writing Impactful Emails Presentation

  1. 1. Email Guidelines for Business<br />Cisco Financial – April 4, 2011<br />Presented by: UNR, Extended Studies & Empower Consulting Group<br />
  2. 2. Course Objectives<br />Identify best practices<br />How email works<br />Email etiquette<br />Sending, Formatting, Attachments,<br />To, From, CC,BCC, Subject Line<br />Forwarding<br />Implement best practices<br />Crafting your email message<br />Perception, Privacy, Copyright<br />www.go2ecg.com<br />
  3. 3. How Email WorksCourtesy of How Stuff Works<br />www.go2ecg.com<br />
  4. 4. Why Email Etiquette?<br />Professionalism<br />Proper language conveys a professional image<br />A pleasure to do business with<br />Efficiency<br />Well thought out, well written<br />State the purpose and need<br />Get to the point<br />Be clear<br />Protection from liability<br />Legal record<br />www.go2ecg.com<br />
  5. 5. Basic Guidelines<br />To<br />CC<br />Confusion<br />Think it through<br />BCC<br />Mail merge vs. Spam<br />No blank subject lines<br />“Reply to all”<br />Forwarding<br />www.go2ecg.com<br />
  6. 6. More Basics<br />Feedback<br />Acknowledge receipt<br />Embarrassing emails<br />Attachment file sizes<br />Some restrictions<br />Keeping attachments outside of the email – hard drive, network<br />Video and photo files add up<br />The receiver’s connection speed<br />Shorthand, acronyms, emoticons<br />Delivery and read receipts<br />“High Priority”<br />Disclaimers<br />Know when to pick up the phone<br />www.go2ecg.com<br />
  7. 7. Content Is King Building Relationships & The Brand<br />www.go2ecg.com<br />
  8. 8. How Would You Respond In Person?<br />Business letter courtesy<br />Greeting, Closing<br />Name<br />Be concise and to the point<br />Make it personal<br />Put yourself in their shoes<br />What’s the intent of the message<br />Answer all questions, and pre-empt further questions<br />What’s the next question<br />www.go2ecg.com<br />
  9. 9. Content & Creation Tips<br />Use proper structure and layout<br />Long, wordy sentences<br />Complete<br />Use active vs. passive voice<br />Language<br />Choose your words wisely<br />Gender neutral<br />Grammar and writing count<br />Use spell check<br />Punctuation<br /><ul><li>If you think it offends it does
  10. 10. Read the email before you send it
  11. 11. The message thread
  12. 12. Relevance and edits
  13. 13. Use a meaningful subject
  14. 14. Urgent and important</li></ul>www.go2ecg.com<br />
  15. 15. Simple Rules<br />Answer swiftly<br />What’s swiftly – 24 hours, same day<br />YELLING = Count to 10<br />Spam, attachments and unnecessary files<br />Ask first<br />Substance over style<br />Formatting<br />Take care with rich text and HTML messages<br />Recalling a message<br />Templates<br />www.go2ecg.com<br />
  16. 16. Perception, Privacy, Copyright<br />Your email is not private<br />Monitoring<br />A record = “owned”<br />Confidential information<br />Signature block (5-6)<br />Copying a message or attachment without permission<br />Embarrassing emails<br />Misunderstandings<br />www.go2ecg.com<br />
  17. 17. “There are four ways, and only four ways in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, <br />what we say and how we say it.”<br />-Dale Carnegie (1888-1955) American Educator<br />Pulling It All Together<br />www.go2ecg.com<br />
  18. 18. Summary & Take Away<br />What I learned . . . <br />The action I will take is . . .<br />www.go2ecg.com<br />
  19. 19. Thank You.<br />Liz Christoffersen775.853.2530liz@go2ecg.comSkype: ecgllcWebsite:  http://www.go2ecg.comLinkedIn:   http://www.linkedin.com/in/go2ecgTwitter:  http://twitter.com/go2ecg<br />

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