The document summarizes a social media campaign conducted by IMS Learning Resources to promote a video created for International Women's Day. The campaign utilized Twitter and Facebook over 24 hours, generating over 2.3 million impressions and 50,000 engagements on Twitter. On Facebook, the campaign received over 500,000 impressions, 1000+ shares of posts, and gained 600+ new page likes. The metrics showed the campaign exceeded expectations for reach and engagement across both social media platforms in highlighting women behind the scenes at IMS.

1. Empowering Social Media Users
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2. Table of Contents
Title Slide
Women’s Day Video Campaign 3
Highlights 4
Metrics 5
Snapshots of the campaign 6
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3. Women’s Day Campaign
IMS Learning Resources
Objective:
•Promote the video created by IMS on women’s day
•Get maximum reach for the video making it viral
•Bring in new interactions about women behind the scenes
•High Engagement – Re-tweets, Favourites, Share, Likes,
Comments
•Place IMS as women oriented brand
•#SheIsOurSuccess
•#IMSuccess
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4. Women’s day campaign details
#SheIsOurSuccess
Planned & Executed Twitter & Facebook –Women’s Day Campaign
Highlights - Twitter
•1400+ tweets generated in a period of 24 hours
•Over 2.3 million Impressions created for #SheIsOurSuccess
•50000+ engagements – likes, comments and retweets for video shared, for
images and text based tweets
Highlights – Facebook
•1000+ Facebook page shares in 24 hours
•Over 500000+ impressions generated on facebook
•3500+ engagements – likes, comments and shares for IMS Videos
•600+ more likes on IMS Facebook Page
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5. Metrics
Metrics Brand Expectation Delivered
Impressions on Twitter 1 million 2.3 million
Verified Account Tweet None 1
Engagements - Twitter 10000 50000+
Facebook – Post Share None 1000+
Facebook – Page
Impressions
100000 500000
Facebook Page Likes None 600
Facebook Page
Engagements
None 3500+
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6. Women’s day campaign details
#SheIsOurSuccess
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7. Thank You
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