1. ANSHUMAN CHOUDHARY
Mobile: +91- 9130003820 ~E-Mail: anshuman.me2003@gmail.com
Seeking senior level assignments in Sales & Business Development / Channel & Distribution Management / Client Relationship
Management with an organisation of repute in Automobile & Auto Ancillary.
PROFILE SUMMARY
• Offering more than 8 years of experience in Sales Operations, Channel Management, Key Account Management and Client
Relationship Management
• Experience in increasing sales revenues, exceeding targeted sales goals, developing profitable & productive business
relationships and building an extensive client base
• Good understating of channel management for product market penetration as well as key account management with skills in
competitor and market analysis
• Competent in implementing effective solutions to the customer needs, with an aim to improve customer contentment and
consequently customer loyalty, repeat and referral business
• An effective communicator with excellent negotiation & liaison skills coupled with the ability to relate to people at any level of
business and management
CORE COMPETENCIES
• Formulating business plans for overall development & accomplishment of top and bottom-line profitability and achieving pre-
set sales targets by implementing competent business strategies to market
• Minimising costs through effective utilization of manpower and funds
• Analyzing latest marketing trends, tracking competitors’ activities and providing valuable inputs for fine tuning sales &
marketing strategies
• Overseeing the implementation of systems through management reports, MIS & feedback for marketing activities
• Exploring business potential, opportunities & clientele to secure profitable business volumes
• Identifying and networking with prospective dealers for generating business from existing accounts
• Developing and appointing channel partners to expand product reach in the market and working in close interaction with them
to promote the product
• Leading, recruiting, training and motivating the team members to ensure quality deliverables in the market; analyzing the
performance of team members and assigning them targets on regular basis
ORGANISATIONAL EXPERIENCE
Since Feb’13 Hyundai Motors India Ltd., Pune as Area Sales Manager
Role:
Strategic Planning
• Establishing area/ ground level strategies for achieving offtake & retail targets.
• Business planning and assessing revenue potential within business opportunities.
• Analyzing & reviewing market response & communicating the same to the teams.
Sales & Marketing
• Managing the sales and marketing operations for promoting products and accountable for achieving business goals and
increasing sales growth.
• Implementing marketing strategies to build consumer preference and drive volumes.
• Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share.

2. Business Development
• Exploring new business opportunities in various segments along with concerned branches.
• Providing a systematic network planning, exploiting market opportunities at low cost and establishing competitive intensity,
achieving long-term volumes, market share and ensuring profits.
• Conceptualizing & implementing plans & policies for the organization, organizing promotional campaigns and ensuring
accomplishment of business goals
Channel Management
• Handling dealers on a daily basis as per the company norms; monitoring potential distributors for smooth distribution of sales &
marketing activities.
• Identifying and appointing dealers; establishing strategic alliances resulting in deeper market penetration and reach.
• Conceptualizing, planning and organising brand promotion activities by developing new communication mix and new strategies
for brand launch.
Team Management
• Recruiting, leading, mentoring & monitoring the performance of team members to ensure process efficiency and meeting of
individual & group targets. .
• Planning & Execution of Below the line activity(BTL) monthly dealer wise, Taluka wise as per the market
• Analysis through RTO Data for maximum Enquiry generation, Brand Building/ promotional, Increase
• Conversion Ratio for achieving Bottom line targets.
• Market analysis Monthly i.e. Competitors activities, Customer’s meet, Dealers Meet, etc.
• RTO analysis for seeding the products Based on Segment wise, taluka/area wise for early retails and market penetration/
capture.
• Weekly review Of Sales Heads
Achievements
• Handled Kolhapur, Ratnagiri, Sindhudurg, Sangli, Ahemadnagar, Solapur & Jalgaon district in 2013 and achieved 102% Order
& 103% retail target in 2013 with the Market Share increase of Kolhapur- 5%, Sangli- 3%, Solapur 4%, Ahemdnagar 2% &
Jalgaon 1% in Passenger cars.
• Handled Pune, Baramati, Kolhapur, Ratnagiri, Sindhudurg, Sangli, Auranagabad & Jalgaon district in 2014 and achieved
108% Order & 109% Retail target achievement with the Market share increase in Pune 2%, Kolhapur 3%, Sangli 2%,
Aurangabad 6% & Jalgaon 2%.
• Qualified for Dealer Incentive Trip in 2014 and rewarded with Europe trip.
• Volume growth of 15% in 2013 & 20% growth in 2014.
• Successful launch of Grand in Aug’2013, Xcent in Feb’14, Elite i20 in Aug’14 & New Verna in Feb’15.
• Avg SSI score increased from 820 to 852 in 2014 and MAI Kolhapur has been awarded as best Non jDP SSI scorer in 2014
with 895 points.
July’10 – April’11 Tata Motors Ltd., Indore as Territory Sales Manager for Utility Vehicles.
May’11– Jan’13 Tata Motors Ltd., Kolhapur as Territory Sales Manager for Utility Vehicles.
Role:
• Spearheaded the Dealer sales network of South Maharashtra and Goa
• Handled Sales & Marketing operations of Utility Vehicles for Bhopal & Gwalior districts in 2010-11 & Kolhapur,Sangli,
Ratnagairi, Solapur & Goa in 2011-12.
• Headed 7 Dealerships & teams of DSM's & DSE's in the given territory
• Carried out BTL activities, and implemented strategies to expand the market share & customer base
• Took a key role as main point of contact for existing alliance partners

3. • Facilitated enough working capital and cash flows for all activities
Achievements :
• During my tenure of 10 months in Bhopal and Gwalior, I increased the Utility Vehicles market share for Bhopal to 23% and
for Gwalior to 20% as compared to the earlier 12% and 13% for Bhopal and Gwalior respectively, which was the highest
market share growth in India for any Territory Manager.
• Average volume increased from 45 vehicles to 70 vehicles in Bhopal and from 15 to 25 vehicles in Gwalior.
• Successfully launched the new UV ARIA and Venture and showed impressive numbers by exclusive manpower recruitment
and activities.
• Bhopal’s ‘Mechmen Motors’ became the highest Tata Safari selling dealer (400 units) in my tenure.
• In 2011-2012 Achieved 80%, 40%, 30%, 10% growth volume respectively in Kolhapur, Sangli, Ratnagiri and Goa as compared
to 2010-11.
• Increased the Utility Vehicles market share for Kolhapur to 21%, Sangli to 25%, Ratnagiri to 26% in 2011-12 as compared to
the 2010-11 market shares which was 12%, 14% and 15% respectively for these dealers.
• Despite of Kolhapur being a C class city it has been ranked 9th in 2011-12 at all India level in ARIA sale which is the most
premium product of TATA MOTORS.
• Ranked India’s number one TSM in third quarter of 2011 sale and was rewarded for the same.
Sep’07 – Jul’10 Mahindra and Mahindra Tractors Ltd. (FES) - Swaraj Division
Role:
• Manage a set of dealerships to achieve business parameters like volume, market share, collection, deliveries, spares part sales
etc.
• Appointing dealers and sub-dealers to ensure viable distribution network for achieving appropriate market coverage.
• Managing salesmen team(s) of each dealership. Leading, monitoring and motivating them to fetch best results from their areas,
so that they achieve their dealership’s targets and earn maximum profitability for their firm.
• Managing proper communication between all area-to-area offices and headquarter.
• Execution of events like local level sales promotion campaigns, product launches, demos, service activities etc.
• Train the dealer salesmen on pre-sales & sales processes, new product features/ modifications.
• Track the competitor activities. Capture feedback on performance of competitor products.
• Ensure close monitoring of the market trends and timely feed back to the company.
• Plan and implement aggressive strategies to achieve sales target and market share.
• Tracking dealer’s advance and helping to expending retail.
• Build up relationship with National Bank, NBFC’S and Gramin Banks at the local level.
• Resolve any other issues with respect to retail loans faced by bankers and dealers.
• Keep proper track of all retail loans.
• NPA Tracking, financial capability of banks, guiding dealer’s on loan financing.
Highlights:
• Achieved 40% growth in 2009-10 over financial year 2008-09 in terms of Billing Volume by increasing the market share from 7%
to 12% compared to 2008-09 in my area of operation.
• Appointed 2 Main Authorized Dealerships at important industrial locations of my territory (Narayangaon: Ambegaon and Junnar
talukas, Haweli: Haweli, Purandar and Bhor talukas).
• Organized total 8 ‘Below The Line activities’ (4 SAHASTRA, 2 MILAN and 2 STSC (SWASTH TRACTOR SWASTH CHALAK)) in my
territory and got 60 % growth from that.

4. • Fund addition of working and newly appointed dealers of about 2 crores in the form of CC and BG and 2 crores in the form IDBI
channel funding.
• Full through implementation of Swaraj Sales system on each dealership by regular monitoring of NPCC cards (New Prospective
Customer Cards), MER(Master Enquiry Register) filled by sales teams.
• Significantly improved average DSQI (Dealer Service Quality Index) from 50 to 70 out of 100 and Swaraj PRAGATI average score
from 500 to 700 out of 1000.
EDUCATION
Examination Institution Year Score
B. E. (Mechanical) Jabalpur Engineering College, Jabalpur (M.P.) 2007 66.2 %
HSSC Kendriya Vidyalaya, Sagar (M.P) 2002 57.2%
HSC Kendriya Vidyalaya, Sagar (M.P) 2000 69%
IT SKILLS
• Well versed with:
o C, Visual Basic, MS Office and Internet Applications
o SAP Sales & Distribution Module
EXTRAMURAL ENGAGEMENTS
• Played cricket in four national level tournaments in school (two as a captain); and two national level tournaments in college.
PERSONAL DETAILS
Date of Birth : 1st
May, 1983
Present Address : Flat No 21, B-4 Buliding, Elite Empire, Pune-411045.
Languages Known : English, Hindi, Bundelkhandi & Marathi.