10 ways to use Twitter more effectively for social recruiting

10 Ways to Use Twitter More
Effectively for Social Recruiting
Text

Presented by
Andy Headworth
Sirona Consulting
August 2012

Hi,
I am Andy Headworth from Sirona
Consulting. Before you read these slides
on, I just wanted to remind you that at
Sirona Consulting we specialise in helping
companies integrate social media into
their recruitment strategy.
This is what we call social recruiting.

www.sironaconsulting.com

The 10 questions that you
should be asking yourself
to help you use Twitter
more effectively for your
social recruiting

Presented by
Andy Headworth
Sirona Consulting
August 2012

What is your Twitter objective? You can't measure your
level of success on Twitter without first setting out what
#1 you want to achieve from your Twitter account(s).

 Build a following of active job seekers in your particular
sector/vertical
 Use Twitter as a pure customer services channel
 Using Twitter to help build your brand in your industry
 Use Twitter just to post jobs [there is nothing wrong with
a separate jobs channel on Twitter - it can work if you are
transparent with it]

© @andyheadworth www.sironaconsulting.com

Who is your audience? Such a simple question, but one that

#2 many people on Twitter just can't even answer! Who are
you trying to reach with your tweets?

 Job seekers
 Clients
 Industry commentators
 Influencers
 Passive job seekers


What is in it for them? Why should people follow you on
Twitter?
#3  What are they going to get out of following you? Great
content? Latest jobs?
 Have you told them? Managing expectations is key.
 Is your bio succinct and descriptive? Has is got the
relevant keywords from your industry in it so people can
understand really quickly?
 Does your Tweet stream (timeline) back up your bio?


Is your content on topic? Is, it really?

 Are you sharing content specific to your intended
#4 audience?
 Is it interesting content or boring press releases and
company updates?
 Are you Tweeting hardcore industry content or just
Mashable or Techcrunch posts (they are good quality but
everyone shares them!)
 Are people reading, sharing, RT'ing and commenting on
the content you are Tweeting


You are measuring and monitoring your Twitter account,
right?
#5  Do you reply to every @mention?
 Are you using Google Alerts / Social Mention or Topsy
to track any mentions of your @twittername?
 Are you joining in the debate when people comment
on your Tweets?
 Do you use Hootsuite / SocialBro / Crowdbooster to
monitor your Tweets weekly to understand which
types of content get the most reach and visibility? (So
you can change / improve accordingly)
 Are your Follower numbers increasing? If so, are you
monitoring the types of the Followers using SocialBro,
to ensure they are in line with your audience
objectives? Wrong content = wrong followers.


Are you posting content regularly EVERY day?

#6  How many times a day are you posting content?
Considering a Tweet has a half-life of 2.8 hours, you need
to be posting regularly to ensure your content remains
visible.
 Are you using tools like Hootsuite or Buffer to help
manage your time, by scheduling Tweets?
 Do you know when the best time to Tweet is for your
audience? Easy, use Tweriod.
 Did you know Tweeting between 7am - 8pm will give you
a 30% better level of engagement?


How long are your Tweets?

#7  You know you only have 140 characters - how many are
you using?
 Are you allowing space for people to Retweet your
content with the addition of their own @twittername?
 Did you know that Tweets that have less than 100
characters in them have a 17% higher rate of engagement
than ones with more characters in them?


Are your Tweets engaging your audience with #hashtags?

#8  Are you using #hashtags to engage your audience in
specific conversation?
 Do you join Twitter conversations on
subject/industry/keyword #hashtags?
 Did you know that Tweets with one or two hashtags (no
more) have a 21% increase in engagement?


Do you encourage people to share your content?
#9  How many people share your content with their Twitter
networks? Is the content good enough to be shared?
 Do you reach out to influencers on Twitter to help
'spread the word' about your content?
 Did you know that asking specifically for a 'Retweet' on
your tweets increases your Twitter Retweet rate 23 times
(a RT increases rate 10 times)?


Have you now realised that Twitter needs a little work to
# 10 make it work for you?

 Have you got the right strategy in place to ensure you
maximise your Twitter activity?
 Do you have the right people managing Twitter for your
company?
 Have you given up on Twitter already? Don't - it is a
brilliant tool for recruiting, it really is!


Thank You and
don’t forget to follow me
@andyheadworth

www.sironaconsulting.com +44 1903 206249 | +44 7788 726019
andy.headworth@sironaconsulting.com
blog.sironaconsulting.com

linkedin.com/in/andyheadworth

twitter.com/andyheadworth

facebook.com/sironaconsulting

10 ways to use Twitter more effectively for social recruiting

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