The Women Who Tech Telesummit held on May 12, 2009, featured a panel discussing online communication tools for non-profits, covering topics such as website management, email outreach, and social media strategies. Panelists included experts from organizations like the DNC, Google Earth, and Idealware, who emphasized the importance of effective communication to engage constituents and drive community action. The event provided insights on leveraging platforms like Facebook and Twitter, as well as using Google tools to enhance non-profit missions and outreach efforts.

1. www.WomenWhoTech.com Tools Galore in Online Communications Women Who Tech TeleSummit May 12, 2009 Panel: Natalie Foster, Rebecca Moore, & Laura Quinn Moderator: Amy Sample Ward

2. www.WomenWhoTech.com Agenda: Introductions Websites, Email & Constituent Management: Laura Quinn Social Networking & Twitter: Natalie Foster Google Earth: Rebecca Moore Panel Questions: Amy Sample Ward Open Q & A: Submit your questions throughout the presentation to the Moderator

3. www.WomenWhoTech.com Introductions: Natalie Foster Currently, Director of New Media, DNC http://www.democrats.org Previously, Director Online Organizing, Sierra Club

4. www.WomenWhoTech.com Introductions: Rebecca Moore Currently, Manager, Google Earth Outreach http://earth.google.com/outreach

5. www.WomenWhoTech.com Introductions: Laura Quinn Currently, Director, Idealware http://idealware.org

6. www.WomenWhoTech.com Introductions: Amy Sample Ward Currently, Global Community Builder, NetSquared http://netsquared.org Blogger, Consultant, Facilitator http://amysampleward.org

7. www.WomenWhoTech.com Your Website is You, Online For many online friends, your website is your organization. Does it say what you want it to say?

8. www.WomenWhoTech.com Some Website Tools Simpler Sites: More Complex Sites: And beyond…

9. www.WomenWhoTech.com Email is a Critical Channel Reach out to your constituents to let them know what you’re doing Or ask them to take action

10. www.WomenWhoTech.com But the Details are Critical Who is the email from? Is the graphic design clean? Does it depend on images? Are there spam-like words in the text? Are any calls to action clear? Does it seem like they know who I am? Is there an unsubscribe link and physical address? What’s the subject line?

11. www.WomenWhoTech.com Broadcast Email Tools for 501c3s www.verticalresponse.com 10,000 emails per month free for 501c3s After 10,000 emails, prices are reasonable. Reliable and sophisticated, though complex in areas Strong in deliverability and integration Email Now www.networkforgood.org $29.95/month for up to 20,000 emails, and $2/thousand after Great template options, including custom designs for $199 Reliable and sophisticated, though complex in areas Sustainable product and solid support from a nonprofit specialist

12. www.WomenWhoTech.com Don’t Forget Your Constituent Database

13. www.WomenWhoTech.com Social Networking & Twitter

14. www.WomenWhoTech.com Social Networking & Twitter Two Principles: 1.) Know What You Want 2.) Prioritize the ROI

15. www.WomenWhoTech.com Social Networking & Twitter Facebook General Growth: -More than 200 million active users -The fastest growing demographic is those 35 years old and older -More than 3.5 billion minutes are spent on Facebook each day (worldwide) -More than 20 million users update their statuses at least once each day -More than 4 million users become fans of Pages each day

16. www.WomenWhoTech.com Social Networking & Twitter Twitter numbers: -An estimated 5,000 to 10,000 new accounts are registered each day. -Only 5 percent of all Twitter users have more than 250 followers. -Only 0.8 percent have more than 1,000

17. www.WomenWhoTech.com Social Networking & Twitter Helpful resources on Twitter: -Pew Internet report: www.pewinternet.org - O'Reilly New Radar Report: Twitter and the Micro Messaging Revolution. http://radar.oreilly.com/2008/11/new-radar-report-twitter-and-t.html -Deanna Zandt wrote this great beginner’s guide: http://www.deannazandt.com/2009/02/26/a-non-fanatical-beginners-guide-to-twitter/ -Very cool project from 2008: Twitter Vote Report http://www.twittervotereport.com

18. www.WomenWhoTech.com Google’s Geo Tools Google Earth Google Maps & MyMaps Google Earth API (Plug-in) Google Maps API Google Sketchup

19. www.WomenWhoTech.com Galvanizing Community Action Neighbors Against Irresponsible Logging (NAIL) Hard-to-understand public notice of redwood logging plan Plan remapped in Google Earth Impact: Stopped the plan

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24. www.WomenWhoTech.com Impact: 13,000+ people from every U.S. state and 30+ countries signed their online petition to stop the dumping of mountaintop mining waste into waterways More than 150 congressional co-sponsors from the U.S. House of Representatives. EPA just halted all new permits and ordered a review of the practice

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28. www.WomenWhoTech.com How Google Earth & Maps can help Non-Profits Show what is at stake – don’t just tell people Raise awareness for your cause and projects Reach a broader audience More than 500M Google Earth users today Drive people to your site Gain members, volunteers, donors, media coverage Plan and visualize your projects and results Where are we getting (or giving) donations? Organize projects, such as a volunteer beach cleanup activity Educate, inform and move people emotionally - inspire action Influence decision-makers; impact public policy

29. www.WomenWhoTech.com Get started: visit Google Earth Outreach http://earth.google.com/outreach

30. www.WomenWhoTech.com Moderator Questions: What do you think about the idea of organizations only using social media tools as an online presence instead of a traditional website?

31. www.WomenWhoTech.com Moderator Questions: How do you balance your online “spaces”, interconnect your activities and communications?

32. www.WomenWhoTech.com Moderator Questions: We are all after real world changes, so how do we measure our use of these tools on real world impact?

33. www.WomenWhoTech.com Participant Questions: Ask a question: Type your questions into the chat box on your ReadyTalk screen. You can also “raise your hand” with the feature on your ReadyTalk screen.

34. www.WomenWhoTech.com Learn More! WomenWhoTech.org WeAreMedia.org

35. www.WomenWhoTech.com Thank You! Natalie Foster www.democrats.org Rebecca Moore www.earth.google.com/outreach Laura Quinn www.idealware.org Amy Sample Ward www.netsquared.org www.AmySampleWard.org