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The Fail Trail: Analyzing the impact of a PR Crisis

by on Sep 21, 2011

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What happens to a brand’s reputation when they face a PR nightmare that plays out on social media? ...

What happens to a brand’s reputation when they face a PR nightmare that plays out on social media?

Alterian analyzed three case studies -Nestle, United Airlines and Dominos - to measure the effect a crisis has on a brand. How severe was the public’s reaction? How long did it take for the brand’s reputation to return to their pre-crisis average? How varied was the impact for each of these slightly different cases? Does the way a brand responds impact the severity of the crisis?

Check out our analysis of what happens when a PR nightmare strikes.

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The Fail Trail: Analyzing the impact of a PR Crisis The Fail Trail: Analyzing the impact of a PR Crisis Presentation Transcript