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Industry analyst David Daniels from The Relevancy Group discusses the latest trends and tactics to harness social and mobile marketing for your email marketing.
* How changes in communication behaviors and the rising popularity of Facebook messages impact marketing strategies
* The demographics that are using mobile and social messaging.
* Tactics to consolidate measurement across channels in order to fully understand and improve subscribers' total engagement
* Content tactics to empower sharing, make story lines more compelling and ensure that messages render appropriately on a variety of devices