SlideShare a Scribd company logo

Boucher college slide deck september 21st, 2011

•Download as PPTX, PDF•
•
Bill Greenbaum
Bill Greenbaum
BusinessTechnology
1 of 21
Lecture I • the changing consumer • social media overview • online marketing overview • writing for web & blog • marketing your content • tools
HOla • bill greenbaum • vancouver • VP marketing integra nutrition.
YOUR TIMING IS GOOD
Four ‘Ps & T’ • Product • Price • Promotion • Place Tribe
“Technology doesn't win but it sure gives you a chance at marketing.” by william greenbaum
Principle #1 Organic word-of- mouth, people caring about your brand
Principle #2 Personal relevant its about what I’m interested in right now .... And its delivered in a format that I want to get
Definitions • Simple = media for social interaction. • More = blending of technology and social inter- action for the co-creation of value.
If facebook were a country it would be the second largest on the planet.
Way Too Much! • 50, 000 LinkedIn users • 200,000,000 blogs • 75 million Tweeters
 blogs  animoto  link wheels  press releases  directories  facebook  article marketing  contests / promotions  youtube  adwords
Gracias
R U HAPPY?
• Ping.com • Hootsuite Tools • TweetDeck • Wordpress • Mail Chimp, Constant Contact or aWeber • Flikr • Alexa • HubSpot

Recommended

Debbie Weil, Wordbiz
Debbie Weil, WordbizDebbie Weil, Wordbiz
Debbie Weil, WordbizTod Plotkin
 
Tierney Smith, Manager of Learning & Special Projects, TechSoup Canada
Tierney Smith, Manager of Learning & Special Projects, TechSoup Canada Tierney Smith, Manager of Learning & Special Projects, TechSoup Canada
Tierney Smith, Manager of Learning & Special Projects, TechSoup CanadaSocial Media for Nonprofits
 
Managing Your Social Channels
Managing Your Social ChannelsManaging Your Social Channels
Managing Your Social ChannelsCrushIQ
 
Crush IQ Workshop: Managing Social Media Channels For Your Brand
Crush IQ Workshop: Managing Social Media Channels For Your BrandCrush IQ Workshop: Managing Social Media Channels For Your Brand
Crush IQ Workshop: Managing Social Media Channels For Your BrandNisha Chittal
 
Personal branding abid
Personal branding abidPersonal branding abid
Personal branding abidAbid Mukhlisin
 
Social Media - the Good, the Bad & the Crazy!
Social Media - the Good, the Bad & the Crazy!Social Media - the Good, the Bad & the Crazy!
Social Media - the Good, the Bad & the Crazy!Chonil Weerawansa
 
How Social Media Can Support Your Volunteer Efforts
How Social Media Can Support Your Volunteer EffortsHow Social Media Can Support Your Volunteer Efforts
How Social Media Can Support Your Volunteer EffortsWahine Media
 
Facebook 101
Facebook 101Facebook 101
Facebook 101FSC Interactive
 

Recommended

Debbie Weil, Wordbiz
Debbie Weil, WordbizDebbie Weil, Wordbiz
Debbie Weil, WordbizTod Plotkin
 
Tierney Smith, Manager of Learning & Special Projects, TechSoup Canada
Tierney Smith, Manager of Learning & Special Projects, TechSoup Canada Tierney Smith, Manager of Learning & Special Projects, TechSoup Canada
Tierney Smith, Manager of Learning & Special Projects, TechSoup CanadaSocial Media for Nonprofits
 
Managing Your Social Channels
Managing Your Social ChannelsManaging Your Social Channels
Managing Your Social ChannelsCrushIQ
 
Crush IQ Workshop: Managing Social Media Channels For Your Brand
Crush IQ Workshop: Managing Social Media Channels For Your BrandCrush IQ Workshop: Managing Social Media Channels For Your Brand
Crush IQ Workshop: Managing Social Media Channels For Your BrandNisha Chittal
 
Personal branding abid
Personal branding abidPersonal branding abid
Personal branding abidAbid Mukhlisin
 
Social Media - the Good, the Bad & the Crazy!
Social Media - the Good, the Bad & the Crazy!Social Media - the Good, the Bad & the Crazy!
Social Media - the Good, the Bad & the Crazy!Chonil Weerawansa
 
How Social Media Can Support Your Volunteer Efforts
How Social Media Can Support Your Volunteer EffortsHow Social Media Can Support Your Volunteer Efforts
How Social Media Can Support Your Volunteer EffortsWahine Media
 
Facebook 101
Facebook 101Facebook 101
Facebook 101FSC Interactive
 
Social Media 102 For Artists
Social Media 102 For ArtistsSocial Media 102 For Artists
Social Media 102 For ArtistsSOMArts
 
The Social Startup: New strategies for a new world
The Social Startup: New strategies for a new worldThe Social Startup: New strategies for a new world
The Social Startup: New strategies for a new worldJD Lasica
 
Moving beyond facebook
Moving beyond facebookMoving beyond facebook
Moving beyond facebookMarketing_at_FORE
 
Social Media For A Cause
Social Media For A CauseSocial Media For A Cause
Social Media For A Causethe forest & the trees
 
Planning for Social Media Advocacy
Planning for Social Media AdvocacyPlanning for Social Media Advocacy
Planning for Social Media AdvocacyEmily Davis Consulting
 
Blogging and SEO Fundamentals - 10 things to know by Janette Toral
Blogging and SEO Fundamentals - 10 things to know by Janette ToralBlogging and SEO Fundamentals - 10 things to know by Janette Toral
Blogging and SEO Fundamentals - 10 things to know by Janette ToralJanette Toral
 
Social Media for CGA's
Social Media for CGA'sSocial Media for CGA's
Social Media for CGA'sJess Sloss
 
AIDSNB Social media overview
AIDSNB Social media overviewAIDSNB Social media overview
AIDSNB Social media overviewaidsnb
 
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...Creating Excitement for Public Programs through Digital Engagement - KU Hall ...
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...Jason Harper
 
Social Media Strategy 2012-03-31
Social Media Strategy 2012-03-31Social Media Strategy 2012-03-31
Social Media Strategy 2012-03-31Brent Robinson
 
Six Degrees Communications Word Of Mouth And Social Media
Six Degrees Communications Word Of Mouth And Social MediaSix Degrees Communications Word Of Mouth And Social Media
Six Degrees Communications Word Of Mouth And Social MediaSixDegreesCommunications
 
Social Media Teen Safety Seminar Training #SocialSavvyFamily
Social Media Teen Safety Seminar Training #SocialSavvyFamily Social Media Teen Safety Seminar Training #SocialSavvyFamily
Social Media Teen Safety Seminar Training #SocialSavvyFamily Pam Moore
 
Make PR more like I&R
Make PR more like I&RMake PR more like I&R
Make PR more like I&Rmkinshella
 
Buildyouronlinepresence wisconsin
Buildyouronlinepresence wisconsinBuildyouronlinepresence wisconsin
Buildyouronlinepresence wisconsinConnie Hancock
 
5. DBS_OverviewSocialMediaPlatforms
5. DBS_OverviewSocialMediaPlatforms5. DBS_OverviewSocialMediaPlatforms
5. DBS_OverviewSocialMediaPlatformsDigital Insights - Digital Marketing Agency
 
Five ideas for Social UX success
Five ideas for Social UX successFive ideas for Social UX success
Five ideas for Social UX successJD Lasica
 
Social media for editors
Social media for editorsSocial media for editors
Social media for editorsKat Tancock
 
Social Media Case Studies
Social Media Case StudiesSocial Media Case Studies
Social Media Case StudiesKat Tancock
 
More Mind Reach
More Mind ReachMore Mind Reach
More Mind ReachRobin Good
 
The future is social
The future is socialThe future is social
The future is socialKat Tancock
 
Ignite bc puppetry of the penis
Ignite bc puppetry of the penisIgnite bc puppetry of the penis
Ignite bc puppetry of the penisBill Greenbaum
 
Lecture 2
Lecture 2Lecture 2
Lecture 2Bill Greenbaum
 

More Related Content

What's hot

Social Media 102 For Artists
Social Media 102 For ArtistsSocial Media 102 For Artists
Social Media 102 For ArtistsSOMArts
 
The Social Startup: New strategies for a new world
The Social Startup: New strategies for a new worldThe Social Startup: New strategies for a new world
The Social Startup: New strategies for a new worldJD Lasica
 
Blogging and SEO Fundamentals - 10 things to know by Janette Toral
Blogging and SEO Fundamentals - 10 things to know by Janette ToralBlogging and SEO Fundamentals - 10 things to know by Janette Toral
Blogging and SEO Fundamentals - 10 things to know by Janette ToralJanette Toral
 
Social Media for CGA's
Social Media for CGA'sSocial Media for CGA's
Social Media for CGA'sJess Sloss
 
AIDSNB Social media overview
AIDSNB Social media overviewAIDSNB Social media overview
AIDSNB Social media overviewaidsnb
 
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...Creating Excitement for Public Programs through Digital Engagement - KU Hall ...
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...Jason Harper
 
Social Media Strategy 2012-03-31
Social Media Strategy 2012-03-31Social Media Strategy 2012-03-31
Social Media Strategy 2012-03-31Brent Robinson
 
Six Degrees Communications Word Of Mouth And Social Media
Six Degrees Communications Word Of Mouth And Social MediaSix Degrees Communications Word Of Mouth And Social Media
Six Degrees Communications Word Of Mouth And Social MediaSixDegreesCommunications
 
Social Media Teen Safety Seminar Training #SocialSavvyFamily
Social Media Teen Safety Seminar Training #SocialSavvyFamily Social Media Teen Safety Seminar Training #SocialSavvyFamily
Social Media Teen Safety Seminar Training #SocialSavvyFamily Pam Moore
 
Make PR more like I&R
Make PR more like I&RMake PR more like I&R
Make PR more like I&Rmkinshella
 
Buildyouronlinepresence wisconsin
Buildyouronlinepresence wisconsinBuildyouronlinepresence wisconsin
Buildyouronlinepresence wisconsinConnie Hancock
 
Five ideas for Social UX success
Five ideas for Social UX successFive ideas for Social UX success
Five ideas for Social UX successJD Lasica
 
Social media for editors
Social media for editorsSocial media for editors
Social media for editorsKat Tancock
 
Social Media Case Studies
Social Media Case StudiesSocial Media Case Studies
Social Media Case StudiesKat Tancock
 
More Mind Reach
More Mind ReachMore Mind Reach
More Mind ReachRobin Good
 
The future is social
The future is socialThe future is social
The future is socialKat Tancock
 

What's hot (20)

Social Media 102 For Artists
Social Media 102 For ArtistsSocial Media 102 For Artists
Social Media 102 For Artists
 
The Social Startup: New strategies for a new world
The Social Startup: New strategies for a new worldThe Social Startup: New strategies for a new world
The Social Startup: New strategies for a new world
 
Moving beyond facebook
Moving beyond facebookMoving beyond facebook
Moving beyond facebook
 
Social Media For A Cause
Social Media For A CauseSocial Media For A Cause
Social Media For A Cause
 
Planning for Social Media Advocacy
Planning for Social Media AdvocacyPlanning for Social Media Advocacy
Planning for Social Media Advocacy
 
Blogging and SEO Fundamentals - 10 things to know by Janette Toral
Blogging and SEO Fundamentals - 10 things to know by Janette ToralBlogging and SEO Fundamentals - 10 things to know by Janette Toral
Blogging and SEO Fundamentals - 10 things to know by Janette Toral
 
Social Media for CGA's
Social Media for CGA'sSocial Media for CGA's
Social Media for CGA's
 
AIDSNB Social media overview
AIDSNB Social media overviewAIDSNB Social media overview
AIDSNB Social media overview
 
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...Creating Excitement for Public Programs through Digital Engagement - KU Hall ...
Creating Excitement for Public Programs through Digital Engagement - KU Hall ...
 
Social Media Strategy 2012-03-31
Social Media Strategy 2012-03-31Social Media Strategy 2012-03-31
Social Media Strategy 2012-03-31
 
Six Degrees Communications Word Of Mouth And Social Media
Six Degrees Communications Word Of Mouth And Social MediaSix Degrees Communications Word Of Mouth And Social Media
Six Degrees Communications Word Of Mouth And Social Media
 
Social Media Teen Safety Seminar Training #SocialSavvyFamily
Social Media Teen Safety Seminar Training #SocialSavvyFamily Social Media Teen Safety Seminar Training #SocialSavvyFamily
Social Media Teen Safety Seminar Training #SocialSavvyFamily
 
Make PR more like I&R
Make PR more like I&RMake PR more like I&R
Make PR more like I&R
 
Buildyouronlinepresence wisconsin
Buildyouronlinepresence wisconsinBuildyouronlinepresence wisconsin
Buildyouronlinepresence wisconsin
 
5. DBS_OverviewSocialMediaPlatforms
5. DBS_OverviewSocialMediaPlatforms5. DBS_OverviewSocialMediaPlatforms
5. DBS_OverviewSocialMediaPlatforms
 
Five ideas for Social UX success
Five ideas for Social UX successFive ideas for Social UX success
Five ideas for Social UX success
 
Social media for editors
Social media for editorsSocial media for editors
Social media for editors
 
Social Media Case Studies
Social Media Case StudiesSocial Media Case Studies
Social Media Case Studies
 
More Mind Reach
More Mind ReachMore Mind Reach
More Mind Reach
 
The future is social
The future is socialThe future is social
The future is social
 

Viewers also liked

Ignite bc puppetry of the penis
Ignite bc puppetry of the penisIgnite bc puppetry of the penis
Ignite bc puppetry of the penisBill Greenbaum
 
Automated Testing Services
Automated Testing ServicesAutomated Testing Services
Automated Testing ServicesScienceSoft
 
Class 94 802K Student Homepages 2012. GIS Adelaide class
Class 94 802K Student Homepages 2012. GIS Adelaide class Class 94 802K Student Homepages 2012. GIS Adelaide class
Class 94 802K Student Homepages 2012. GIS Adelaide class Eva Do
 
Grazing Policy in the Western Range
Grazing Policy in the Western Range Grazing Policy in the Western Range
Grazing Policy in the Western Range Eva Do
 
Backlash case (chapter 13)
Backlash case (chapter 13)Backlash case (chapter 13)
Backlash case (chapter 13)Eva Do
 
Flu vaccine case_study(slideshare)-19_jan2012
Flu vaccine case_study(slideshare)-19_jan2012Flu vaccine case_study(slideshare)-19_jan2012
Flu vaccine case_study(slideshare)-19_jan2012Eva Do
 
CMU Adelaide Yearbook 2013
CMU Adelaide Yearbook 2013 CMU Adelaide Yearbook 2013
CMU Adelaide Yearbook 2013 Eva Do
 
Mosque pht (presentation) (7feb 2012)
Mosque pht (presentation) (7feb 2012) Mosque pht (presentation) (7feb 2012)
Mosque pht (presentation) (7feb 2012) Eva Do
 
P and-w japanese-mailer-mar11
P and-w japanese-mailer-mar11P and-w japanese-mailer-mar11
P and-w japanese-mailer-mar11Evgeny Borodin
 
Kraftfoods. Creating a more delicious world
Kraftfoods. Creating a more delicious worldKraftfoods. Creating a more delicious world
Kraftfoods. Creating a more delicious worldEvgeny Borodin
 
How to read a Financial Report?
How to read a Financial Report? How to read a Financial Report?
How to read a Financial Report? Eva Do
 
Landor’s 2011 trends forecast
Landor’s 2011 trends forecastLandor’s 2011 trends forecast
Landor’s 2011 trends forecastEvgeny Borodin
 
ANWR - Oil or Wilderness?
ANWR - Oil or Wilderness? ANWR - Oil or Wilderness?
ANWR - Oil or Wilderness? Eva Do
 
ML7E Snapshot
ML7E SnapshotML7E Snapshot
ML7E SnapshotHNATASHA
 
Search Engine Marketing MD4
Search Engine Marketing MD4Search Engine Marketing MD4
Search Engine Marketing MD4pointstores
 
Building MapAttack
Building MapAttackBuilding MapAttack
Building MapAttackKyle Drake
 
NodePDX Slides
NodePDX SlidesNodePDX Slides
NodePDX SlidesKyle Drake
 

Viewers also liked (20)

Ignite bc puppetry of the penis
Ignite bc puppetry of the penisIgnite bc puppetry of the penis
Ignite bc puppetry of the penis
 
Lecture 2
Lecture 2Lecture 2
Lecture 2
 
Automated Testing Services
Automated Testing ServicesAutomated Testing Services
Automated Testing Services
 
Class 94 802K Student Homepages 2012. GIS Adelaide class
Class 94 802K Student Homepages 2012. GIS Adelaide class Class 94 802K Student Homepages 2012. GIS Adelaide class
Class 94 802K Student Homepages 2012. GIS Adelaide class
 
Grazing Policy in the Western Range
Grazing Policy in the Western Range Grazing Policy in the Western Range
Grazing Policy in the Western Range
 
Backlash case (chapter 13)
Backlash case (chapter 13)Backlash case (chapter 13)
Backlash case (chapter 13)
 
Flu vaccine case_study(slideshare)-19_jan2012
Flu vaccine case_study(slideshare)-19_jan2012Flu vaccine case_study(slideshare)-19_jan2012
Flu vaccine case_study(slideshare)-19_jan2012
 
CMU Adelaide Yearbook 2013
CMU Adelaide Yearbook 2013 CMU Adelaide Yearbook 2013
CMU Adelaide Yearbook 2013
 
Mosque pht (presentation) (7feb 2012)
Mosque pht (presentation) (7feb 2012) Mosque pht (presentation) (7feb 2012)
Mosque pht (presentation) (7feb 2012)
 
P and-w japanese-mailer-mar11
P and-w japanese-mailer-mar11P and-w japanese-mailer-mar11
P and-w japanese-mailer-mar11
 
brenda_branding_web
brenda_branding_webbrenda_branding_web
brenda_branding_web
 
Kraftfoods. Creating a more delicious world
Kraftfoods. Creating a more delicious worldKraftfoods. Creating a more delicious world
Kraftfoods. Creating a more delicious world
 
How to read a Financial Report?
How to read a Financial Report? How to read a Financial Report?
How to read a Financial Report?
 
Landor’s 2011 trends forecast
Landor’s 2011 trends forecastLandor’s 2011 trends forecast
Landor’s 2011 trends forecast
 
ANWR - Oil or Wilderness?
ANWR - Oil or Wilderness? ANWR - Oil or Wilderness?
ANWR - Oil or Wilderness?
 
ML7E Snapshot
ML7E SnapshotML7E Snapshot
ML7E Snapshot
 
Search Engine Marketing MD4
Search Engine Marketing MD4Search Engine Marketing MD4
Search Engine Marketing MD4
 
Smacht2
Smacht2Smacht2
Smacht2
 
Building MapAttack
Building MapAttackBuilding MapAttack
Building MapAttack
 
NodePDX Slides
NodePDX SlidesNodePDX Slides
NodePDX Slides
 

Similar to Boucher college slide deck september 21st, 2011

Boucher College Slide Deck September 21st, 2011
Boucher College Slide Deck September 21st, 2011Boucher College Slide Deck September 21st, 2011
Boucher College Slide Deck September 21st, 2011BillGreenbaum
 
Marketing Transformation and The Future of Marketing
Marketing Transformation and The Future of MarketingMarketing Transformation and The Future of Marketing
Marketing Transformation and The Future of MarketingHubSpot
 
New Media in the New Economy
New Media in the New EconomyNew Media in the New Economy
New Media in the New EconomyKeelySaye.com
 
Mike freeman presentation 11 19 12
Mike freeman presentation 11 19 12Mike freeman presentation 11 19 12
Mike freeman presentation 11 19 12Mike Freeman
 
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...Engagement Strategies, LLC
 
Social Media for Non Profits - Westminster College
Social Media for Non Profits - Westminster CollegeSocial Media for Non Profits - Westminster College
Social Media for Non Profits - Westminster CollegeGrand Canyon University
 
Seeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual MarketingSeeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual MarketingSociality Squared
 
Jumpstart Interactive: Social Media for Charities 1110
Jumpstart Interactive: Social Media for Charities 1110Jumpstart Interactive: Social Media for Charities 1110
Jumpstart Interactive: Social Media for Charities 1110Brighton College
 
Social Media Best Practices: Atlantic City 2019
Social Media Best Practices: Atlantic City 2019Social Media Best Practices: Atlantic City 2019
Social Media Best Practices: Atlantic City 2019kschepler
 
Social Media as a Means for Career and Business Development
Social Media as a Means for Career and Business DevelopmentSocial Media as a Means for Career and Business Development
Social Media as a Means for Career and Business DevelopmentCarla Gates at 3to5 Marketing
 
Facing Facebook for Small Business
Facing Facebook for Small BusinessFacing Facebook for Small Business
Facing Facebook for Small BusinessAerin Guy
 
Social media marketing strategy for churches
Social media marketing strategy for churchesSocial media marketing strategy for churches
Social media marketing strategy for churchesDunham+Company
 
Marketing to the Connected Generation through Social Media
Marketing to the Connected Generation through Social MediaMarketing to the Connected Generation through Social Media
Marketing to the Connected Generation through Social MediaRyan Hanley
 
Small Business Best Practices Presentation - How to Effectively Market you Bu...
Small Business Best Practices Presentation - How to Effectively Market you Bu...Small Business Best Practices Presentation - How to Effectively Market you Bu...
Small Business Best Practices Presentation - How to Effectively Market you Bu...Nick Landers
 
Small business best practices presentation - how to effectively market your ...
Small business best practices presentation - how to effectively market your ...Small business best practices presentation - how to effectively market your ...
Small business best practices presentation - how to effectively market your ...Nick Landers
 

Similar to Boucher college slide deck september 21st, 2011 (20)

Boucher College Slide Deck September 21st, 2011
Boucher College Slide Deck September 21st, 2011Boucher College Slide Deck September 21st, 2011
Boucher College Slide Deck September 21st, 2011
 
Marketing Transformation and The Future of Marketing
Marketing Transformation and The Future of MarketingMarketing Transformation and The Future of Marketing
Marketing Transformation and The Future of Marketing
 
New Media in the New Economy
New Media in the New EconomyNew Media in the New Economy
New Media in the New Economy
 
Mike freeman presentation 11 19 12
Mike freeman presentation 11 19 12Mike freeman presentation 11 19 12
Mike freeman presentation 11 19 12
 
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...
 
Social Media for Non Profits - Westminster College
Social Media for Non Profits - Westminster CollegeSocial Media for Non Profits - Westminster College
Social Media for Non Profits - Westminster College
 
Nassau Broadcasting - Social Media for Business
Nassau Broadcasting - Social Media for BusinessNassau Broadcasting - Social Media for Business
Nassau Broadcasting - Social Media for Business
 
Essentials Of Social Media
Essentials Of Social MediaEssentials Of Social Media
Essentials Of Social Media
 
Seeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual MarketingSeeing the Whole Picture with Visual Marketing
Seeing the Whole Picture with Visual Marketing
 
Social Media Marketing Beyond the Basics
Social Media Marketing Beyond the BasicsSocial Media Marketing Beyond the Basics
Social Media Marketing Beyond the Basics
 
Jumpstart Interactive: Social Media for Charities 1110
Jumpstart Interactive: Social Media for Charities 1110Jumpstart Interactive: Social Media for Charities 1110
Jumpstart Interactive: Social Media for Charities 1110
 
Social Media Best Practices: Atlantic City 2019
Social Media Best Practices: Atlantic City 2019Social Media Best Practices: Atlantic City 2019
Social Media Best Practices: Atlantic City 2019
 
Social Media as a Means for Career and Business Development
Social Media as a Means for Career and Business DevelopmentSocial Media as a Means for Career and Business Development
Social Media as a Means for Career and Business Development
 
Facing Facebook for Small Business
Facing Facebook for Small BusinessFacing Facebook for Small Business
Facing Facebook for Small Business
 
Social media marketing strategy for churches
Social media marketing strategy for churchesSocial media marketing strategy for churches
Social media marketing strategy for churches
 
Marketing to the Connected Generation through Social Media
Marketing to the Connected Generation through Social MediaMarketing to the Connected Generation through Social Media
Marketing to the Connected Generation through Social Media
 
Small Business Best Practices Presentation - How to Effectively Market you Bu...
Small Business Best Practices Presentation - How to Effectively Market you Bu...Small Business Best Practices Presentation - How to Effectively Market you Bu...
Small Business Best Practices Presentation - How to Effectively Market you Bu...
 
Small business best practices presentation - how to effectively market your ...
Small business best practices presentation - how to effectively market your ...Small business best practices presentation - how to effectively market your ...
Small business best practices presentation - how to effectively market your ...
 
Social media
Social mediaSocial media
Social media
 
Twitter lec5
Twitter lec5Twitter lec5
Twitter lec5
 

Recently uploaded

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfCatalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfOrient Homes
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 

Recently uploaded (20)

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfCatalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdfCatalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
Catalogue ONG NƯỚC uPVC - HDPE DE NHAT.pdf
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 

Boucher college slide deck september 21st, 2011

  • 1.
  • 2. Lecture I • the changing consumer • social media overview • online marketing overview • writing for web & blog • marketing your content • tools
  • 3. HOla • bill greenbaum • vancouver • VP marketing integra nutrition.
  • 5.
  • 6. Four ‘Ps & T’ • Product • Price • Promotion • Place Tribe
  • 7. “Technology doesn't win but it sure gives you a chance at marketing.” by william greenbaum
  • 8. Principle #1 Organic word-of- mouth, people caring about your brand
  • 9. Principle #2 Personal relevant its about what I’m interested in right now .... And its delivered in a format that I want to get
  • 10. Definitions • Simple = media for social interaction. • More = blending of technology and social inter- action for the co-creation of value.
  • 11.
  • 12.
  • 13.
  • 14. If facebook were a country it would be the second largest on the planet.
  • 15. Way Too Much! • 50, 000 LinkedIn users • 200,000,000 blogs • 75 million Tweeters
  • 16.
  • 17.  blogs  animoto  link wheels  press releases  directories  facebook  article marketing  contests / promotions  youtube  adwords
  • 18.
  • 21. • Ping.com • Hootsuite Tools • TweetDeck • Wordpress • Mail Chimp, Constant Contact or aWeber • Flikr • Alexa • HubSpot