Part II• eCommerce | mCommerce | sCommerce• Writing for web or blog• Using keywords• Social media tips and tricks• Using Animoto• Your 7-step marketing plan
Findability• Keyword research is quite important for good search engine results, for ‘findability’, and it revolves around the question:• How do you know what words and phrases people use when they search for your product or service?
Blog Writing Tips• Write to a consumer benefit• Stick to what you know• Use keywords
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Exercise III• Go to Animoto.com• Sign-up for a FREE account• Create your video in class
Exercise IV1. Understand your market and competition2. Who is your customer3. Pick a niche4. Develop your marketing message 1. Write a 2-line elevator speech 2. Explain the benefits of working with you5. Determine your marketing mediums6. Set goals7. What will be your budget?