Lecture 2

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Lecture 2

  1. 1. FINDME
  2. 2. Part II• eCommerce | mCommerce | sCommerce• Writing for web or blog• Using keywords• Social media tips and tricks• Using Animoto• Your 7-step marketing plan
  3. 3. Findability• Keyword research is quite important for good search engine results, for ‘findability’, and it revolves around the question:• How do you know what words and phrases people use when they search for your product or service?
  4. 4. Blog Writing Tips• Write to a consumer benefit• Stick to what you know• Use keywords
  5. 5. Arrgh I Hate This!
  6. 6. Exercise I1. List as many ways that you can think off that people will find you online.2. Work in groups
  7. 7. Using KeywordsKeyword Research is a process ofselecting the most “optimumperformance” keyword phrases thatcan help visitors find your site.
  8. 8. Exercise II1. Find Google keyword tool2. Think “how would people search this topic”3. Add a few keywords4. Re-write your blog
  9. 9. VIP FiltersBroad MatchExact MatchPhrase Match
  10. 10. • Sex• Contests• Personal stories• Share• Question posts• Controversy posts• Opinion posts• Humour
  11. 11. Social Media Status Team Lead Week 1 Week 2 Week 3 Week 4 Platform May May May May Compare What Makes A YouTubeBlog bg Pros / Cons Review Cesar Milan Good Harness VideoFacebook bg Announce Animoto Pros / Cons Special Offer(s)Twitter bg Announce Sales Are Up Pros / Cons See Video Interview InterviewYouTube bg N/A N/A Customer SimonDigg ? ? ? ? Special E-Newsletter bg blast Feature Story Special Offer(s) AnnounceArticle What Makes A bgMarketing Good HarnessPR Media Chosen forRelease – bg Sales Are Climbing Dog WorldIndia
  12. 12. Exercise III• Go to Animoto.com• Sign-up for a FREE account• Create your video in class
  13. 13. Exercise IV1. Understand your market and competition2. Who is your customer3. Pick a niche4. Develop your marketing message 1. Write a 2-line elevator speech 2. Explain the benefits of working with you5. Determine your marketing mediums6. Set goals7. What will be your budget?

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