The document summarizes what the author learned from their preliminary magazine task to the final product. They realized the importance of layout, structure, and design philosophy. The final product had a more professional look with developed fonts, understanding of layout, and masthead in the proper location. The author also learned about attracting and guiding the reader's eye through the magazine and including personal elements for the reader.

1. Evaluation Question 7
Looking back at your preliminary task, what do you
feel you have learnt in the progression from it to the
full product?

2. Front Page
It is evident from looking back at my prelim
task that I was unclear about how magazines
use graphology and other techniques to
attract the reader
The most obvious improvement is the general
professional look of the final task. This may
have been due to the more developed fonts I
used, as well as the greater understanding of
how the layout can vastly change the effect
of the magazine
Subconsciously, I have vaguely stuck with a
similar layout: one main image, smaller
images down the right hand side, and a sell
line strip along the foot of the page
I have learnt that the audience will look at a
magazine cover in a particular order; firstly
the main image, secondly the masthead, and
after this the taglines etc. This was very
important in the production of my final
product

3. Contents Page
My contents page in the preliminary task
contained far too much white space and
this made it look unprofessional and
unrealistic
Looking back on it, I did like the use of the
modular bars of colour, however I much
prefer the use of one main image on the
final contents page
The font size of my prelim task was too
small and the font style was very plain
and uninteresting. In contrast, the final
product has large enough font which can be
easily read, and the font style was
downloaded in order to relate to the genre of
music
I like the use of the editors note and the
signature as this presents the audience with
a personal voice which they can relate to

4. Double Page Spread
My preliminary double page
spread looks very unprofessional
and amateur; this is because of the
unstructured layout, basic font
and lack of interesting colour
scheme. There is too much empty
space and the images look as if
they have been randomly placed. I
wanted to completely change this
in order to create a double page
which could convincingly be
found within a music magazine
In contrast, my final production looks a lot more sophisticated and well planned. The use of the artist’s name and
logo creates a professional look, and it covers the width of a whole page which is a convention of a double page spread
in any magazine.
The structure of the text keeps the page looking tidy, and the readers can easily follow the questions and answers as
a result of the bold and standard font.
Rather than one image on each page I chose to collate a variety of images in order to relate to my design philosophy of
a scrapbook. This also fills empty space and creates the typical busy layout.
I made sure to include the page number as this relates back to the contents page and makes the magazine easy to
read.

5. Conclusion - what have I learnt and developed?
When I began my preliminary task I was very unclear as to the conventions of a school or music magazine.
This is obvious when looking back at the outcome.
When designing my final product it became clear that the layout and structure of the pages was possibly the
most influential factor, therefore I needed to take care over features such as the masthead, location of the tag-
line, barcode and sell lines, the colour scheme and the overall design philosophy.
At first, I had not settled on a design philosophy and this was making it very difficult to make such
decisions. As soon as I decided that I wanted to convey a scrapbook, it became a lot easier to design the
magazine.
To create the professional but original look, I downloaded various fonts from the internet and used the
appropriate ones in my work. This works well as the majority of magazines will have fonts created specifically
for them and the tasks, which is why using the standard Mac fonts made the preliminary magazine look very
unprofessional.
Finally, I needed to create a magazine which feels personal to the reader, especially as I was sticking with the
scrapbook theme. To do this, I included an editors note on the contents page, and further techniques could be
developed into other pages of the magazine; for example the use of QR codes which would scan on a to direct the
reader to a specific webpage. This is also an example of multi-modality, a feature which is becoming much more
common in current prints. This is something which I could have developed more into my own work.